Axis Communications Announces U.S. Expansion Plan

  • Feb 05, 2014

Axis Communications, the world leader in network video, announces its U.S. Expansion Plan designed to bring Axis even closer to its partner network and end-customers while intensifying local resources to meet demand in the fast growing physical security market. The Expansion Plan, which went into effect January 1, enables Axis to remain nimble while scaling to meet partner needs during this growth period.

Six Business Areas, One Goal: Closer to the customer

Axis has designated six U.S. Business Areas: Northeast, Mid-Atlantic, Southeast, Midwest, South Central and West. Operations that thrive on regional knowledge and face-to-face interaction will move to each Business Area – including sales, field sales engineering, local event marketing and Axis Communications’ Academy training – to provide partners with maximum local support and business resources.

Additionally, each Business Area will have a dedicated customer-facing office complete with its own unique Axis Experience Center to provide an interactive environment that best showcases the full range of Axis’ network video products integrated with partner solutions and how they apply to the surveillance business. The individual Axis Experience Centers will also feature facilities designed for Axis Communications’ Academy courses and partner trainings as well as boardroom-style meeting rooms to be used by Axis partners.

Three new offices are planned to open in 2014, including the Northeast office located within Axis’ Boston-area North American Headquarters open today, the Midwest office opening in Chicago planned for Q2, and the West office opening in the Los Angeles-area during the second half of 2014.

“Partners and customers are key to Axis’ long-term success and the Expansion Plan enables us to get much closer to them,” said Fredrik Nilsson, general manager, Axis Communications, Inc. “We’ve seen the direct impact opening offices in Canada and Mexico has had on our regional success, as well as how valuable customer-facing facilities like our Boston-area Axis Experience Center can be. This plan replicates our closer-to-the-customer success across the U.S.”

The six Business Areas will each be run by a Business Area Manager who is responsible for all local operations and will report directly to North American Director of Sales Larry Newman. Reporting directly to the Business Area Managers will be an Area Sales Manager for each Business Area responsible for managing the sales teams in the 24 newly defined sales regions.

Continued Axis Opportunity: Path to promotions, local talent

“Axis celebrates its 30th anniversary this year and the Expansion Plan follows our long-term company ambition of thinking globally while acting locally to make the world a smarter, safer place,” said Newman. “The Business Areas and local offices not only help us better support partners and end-customers but also open new career opportunities for our team. I’m excited that the Expansion Plan allows us to promote from within and reward the best team in the security industry.”

Axis North America has experienced tremendous growth over the last few years, including the addition of more than 60 new regional employees in 2013 alone. The company currently has nearly 30 open positions in the U.S., Canada and Mexico.

“Local offices also make Axis even more attractive to potential employees across the U.S.,” continued Newman. “We’re in great position to attract local talent and scale as a company as we keep up with the fast pace of hiring created by the growing IP video and access control markets.”

This Expansion Plan follows several consecutive years of new office openings in North America. In 2010, Axis opened the doors to a Canadian office in Ontario, followed by the grand opening of its Mexico, Central America and Caribbean office in 2011, and then the ribbon cutting of a new North American Headquarters complete with the first regional Axis Experience Center in 2012.

Featured

  • Achieving Clear Audio

    In today’s ever-changing world of security and risk management, effective communication via an intercom and door entry communication system is a critical communication tool to keep a facility’s staff, visitors and vendors safe. Read Now

  • Beyond Apps: Access Control for Today’s Residents

    The modern resident lives in an app-saturated world. From banking to grocery delivery, fitness tracking to ridesharing, nearly every service demands another download. But when it comes to accessing the place you live, most people do not want to clutter their phone with yet another app, especially if its only purpose is to open a door. Read Now

  • Survey: 48 Percent of Worshippers Feel Less Safe Attending In-Person Services

    Almost half (48%) of those who attend religious services say they feel less safe attending in-person due to rising acts of violence at places of worship. In fact, 39% report these safety concerns have led them to change how often they attend in-person services, according to new research from Verkada conducted online by The Harris Poll among 1,123 U.S. adults who attend a religious service or event at least once a month. Read Now

  • AI Used as Part of Sophisticated Espionage Campaign

    A cybersecurity inflection point has been reached in which AI models has become genuinely useful in cybersecurity operation. But to no surprise, they can used for both good works and ill will. Systemic evaluations show cyber capabilities double in six months, and they have been tracking real-world cyberattacks showing how malicious actors were using AI capabilities. These capabilities were predicted and are expected to evolve, but what stood out for researchers was how quickly they have done so, at scale. Read Now

  • Why the Future of Video Security Is Happening Outside the Cloud

    For years, the cloud has captivated the physical security industry. And for good reasons. Remote access, elastic scalability and simplified maintenance reshaped how we think about deploying and managing systems. Read Now

Most   Popular

New Products

  • 4K Video Decoder

    3xLOGIC’s VH-DECODER-4K is perfect for use in organizations of all sizes in diverse vertical sectors such as retail, leisure and hospitality, education and commercial premises.

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation.