California Strides toward Internet User's Privacy with New Law
- By Ginger Hill
- May 22, 2014
The twists and turns of long-winded privacy policies from Internet businesses can be quite confusing and very frustrating to consumers, especially when dealing with the collection of a user’s personal information and the reasoning behind this collection of data.
The state of California is taking action. Attorney General Kamala D. Harris released a guide, “Making Your Privacy Practices Public,” encouraging businesses to comply with this state’s privacy law that went into effect on January 1st of this year. This law recommends that businesses use straightforward, easy-to-understand language, avoid legal jargon and provide full disclosure about who’s collecting what data and why.
California’s new privacy law states that sites are required to disclose their response to “do not track” requests, a feature allowing users to opt out of having their movements tracked on the Internet. However, companies are not obligated to comply.
Ginger Hill is Group Social Media Manager.