HID Trusted Tag Services Enable iZipline's Internet of Things Platform to Deliver

HID Global announced that iZipline will integrate HID Trusted Tag Services into its cloud-based software platform that enables mobile consumer engagement via Near Field Communications (NFC) technology.

Initially, trusted tags will be used for authentication of PackageTagz, iZipline’s patent-pending technology for pouch packaging that provides instant engagement between brands and consumers’ mobile devices for product recall, track and trace, brand protection, mobile marketing and related analytics.

“Selecting HID Global as a partner to provide secure connections for our NFC-enabled consumer engagement platform is consistent with our commitment to delivering the highest quality NFC solutions to global brands,” said Michelle Moulin, iZipline’s chief executive officer. “We are excited to launch this partnership as iZipline continues to innovate as a leader in developing the ‘Internet of Things’.”

HID Trusted Tag Services feature trusted tags with unique security and privacy attributes which make each tap unclonable. When integrated into iZipline’s platform, this enables global brands to authenticate each product’s package, protecting both a company’s brand and consumers from counterfeit goods while also delivering chain-of-custody benefits. Trusted tags also provide iZipline with secure connections for instant delivery of relevant and timely product content to consumers via their mobile device.

“Success in the IoT environment requires transparent, frictionless authentication that enables brands and consumers to connect on an immediate and personal level,” said Marc Bielmann, vice president of Identification Technologies with HID Global. “We are pleased that our HID Trusted Tag Services enable iZipline to engage and protect brands and consumers by leveraging the security and convenience that trusted tags bring to packaging and mobile interactions.”

Featured

New Products

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file.

  • Mobile Safe Shield

    Mobile Safe Shield

    SafeWood Designs, Inc., a manufacturer of patented bullet resistant products, is excited to announce the launch of the Mobile Safe Shield. The Mobile Safe Shield is a moveable bullet resistant shield that provides protection in the event of an assailant and supplies cover in the event of an active shooter. With a heavy-duty steel frame, quality castor wheels, and bullet resistant core, the Mobile Safe Shield is a perfect addition to any guard station, security desks, courthouses, police stations, schools, office spaces and more. The Mobile Safe Shield is incredibly customizable. Bullet resistant materials are available in UL 752 Levels 1 through 8 and include glass, white board, tack board, veneer, and plastic laminate. Flexibility in bullet resistant materials allows for the Mobile Safe Shield to blend more with current interior décor for a seamless design aesthetic. Optional custom paint colors are also available for the steel frame.