HID Trusted Tag Services Enable iZipline's Internet of Things Platform to Deliver

HID Global announced that iZipline will integrate HID Trusted Tag Services into its cloud-based software platform that enables mobile consumer engagement via Near Field Communications (NFC) technology.

Initially, trusted tags will be used for authentication of PackageTagz, iZipline’s patent-pending technology for pouch packaging that provides instant engagement between brands and consumers’ mobile devices for product recall, track and trace, brand protection, mobile marketing and related analytics.

“Selecting HID Global as a partner to provide secure connections for our NFC-enabled consumer engagement platform is consistent with our commitment to delivering the highest quality NFC solutions to global brands,” said Michelle Moulin, iZipline’s chief executive officer. “We are excited to launch this partnership as iZipline continues to innovate as a leader in developing the ‘Internet of Things’.”

HID Trusted Tag Services feature trusted tags with unique security and privacy attributes which make each tap unclonable. When integrated into iZipline’s platform, this enables global brands to authenticate each product’s package, protecting both a company’s brand and consumers from counterfeit goods while also delivering chain-of-custody benefits. Trusted tags also provide iZipline with secure connections for instant delivery of relevant and timely product content to consumers via their mobile device.

“Success in the IoT environment requires transparent, frictionless authentication that enables brands and consumers to connect on an immediate and personal level,” said Marc Bielmann, vice president of Identification Technologies with HID Global. “We are pleased that our HID Trusted Tag Services enable iZipline to engage and protect brands and consumers by leveraging the security and convenience that trusted tags bring to packaging and mobile interactions.”

Featured

  • ISC West Is Two Months Away

    ISC West Is Two Months Away

    The annual “vacation” to Las Vegas is less than two months away. I anticipate it will be an amazing show, and furthermore, I expect the show hall to be teeming with interested security professionals. Read Now

    • Industry Events
  • Security Today Launches 2023 Government Security Awards

    Security Today Launches 2023 Government Security Awards

    Security Today is proud to announce the launch of the 2023 Government Security Awards. The Govies honor outstanding government security products in a variety of categories. For this year’s awards program, participants can choose from 38 different categories to enter their product(s) into. Read Now

  • Back to the Basics

    Back to the Basics

    Security is a continuous evolution of practices and procedures. The developments in technology and advancements in threats make security difficult at times. Although security from one location may look different from another location, there is a common goal applied to security measures. The common goal is protection. Read Now

  • The Top Three Security Trends in 2023

    The Top Three Security Trends in 2023

    As security technology has become more widely used, the interest in new capabilities and increased security measures has increased. As we head into 2023, these three trends will shape the security landscape. Read Now

Featured Cybersecurity

New Products

  • Videoloft Cloud Video Surveillance VSaaS Solution

    Videoloft Cloud Video Surveillance VSaaS Solution

    Videoloft focuses on transforming traditional professional surveillance systems into cloud connected solutions via the Videoloft Cloud Adapter. 3

  • OPTEX 12 Channel Visual Verification Bridge CKB-312

    OPTEX 12 Channel Visual Verification Bridge CKB-312

    OPTEX is expanding its Intelligent Visual Verification solution by introducing a 12 Channel Visual Verification Bridge (Model: CKB-312). 3

  • BIO-key MobileAuth

    BIO-key MobileAuth

    BIO-key International has introduced its new mobile app, BIO-key MobileAuth™ with PalmPositive™ the latest among over sixteen strong authentication factors available for BIO-key's PortalGuard® Identity-as-a-Service (IDaaS) platform. 3