Key Takeaways from ASIS 2014

With over 600 exhibitors and over 20,000 attendees, security knowledge was floating around Atlanta’s Georgia World Congress Center. As I jetted around the showroom floor, I was able to pick up on 5 key takeaways from this year’s show:

  1. Things are getting smaller. End-users are demanding it. People want products that don’t take up a lot of real estate, but that produce a number of sophisticated functions.
  2. Security is going mobile. Take the smart home as an example. We can now control our security system, door locks, lighting, garage doors and shades from an app on our smartphones.
  3. The show’s focus has changed. Rather than focusing just on end-users, it seemed that the focus was on all things security to include commercial integrators, residential, consultants and other security professionals.
  4. The use of Twitter. Companies were using this social media platform to drive traffic to their booths, talk about ASIS 2014 with #ASIS14, and tweet pictures of their booths and products. Plus, selfies abounded this year!
  5. Partnerships are increasing. Companies in the security industry are embracing other companies by forming partnerships in order to provide more high-tech security products to offer to the masses.

About the Author

Ginger Hill is Group Social Media Manager.

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