ADT Announces New Consumer Privacy Initiative

On Data Privacy Day ADT Augments Strong Privacy Practices, Building on Its Mission of Protecting What Matters Most

ADT Inc. (NYSE: ADT), a leading provider of monitored security and interactive home and business automation solutions in the United States and Canada, today announced its intent to lead a new consumer privacy initiative with a coalition of organizations committed to driving the adoption of privacy standards and best practices across the home security industry. The initiative will focus on ensuring the security and home automation industry take a leadership role in protecting consumer privacy. Launched on Data Privacy Day, these efforts build on ADT’s promise to protect what matters most.

According to data released in November by market-research firm Harris Poll and public relations firm Finn Partners, data privacy is the most pressing issue for those surveyed, and consumers are looking for companies to be proactive in protecting their data. With considerable growth and technology innovation in the security industry, the prioritization of privacy is higher than ever before.

“Every day millions of our customers trust us with what they love and cherish the most, including their privacy. That is why our privacy practices are purposefully designed to ensure we continue earning their well-placed trust,” said Jim DeVries, President and CEO, ADT. “This initiative is part of our ongoing commitment, as the market leader in home security, to implement high standards for our industry, and as we look at the future of technology and access, align our industry around standards and practices that better protect consumers.”

In the coming months, the initiative will focus on three key objectives:

  • Adopting a set of industry-wide best practices that are customer-centric and drive transparency. 
  • Working with dealers, partners and other industry organizations on the enhanced privacy and ethical standards for our industry. 
  • Programs focused on privacy, ethics, and transparency.
Partners in this initiative currently include:
  • Security Industry Association (SIA), the leading trade association for global security solution providers, with nearly 900 innovative member companies representing thousands of security leaders and experts who shape the future of the security industry. 
  • The Monitoring Association, an internationally-recognized, non-profit trade association representing professional monitoring companies. 
  • Electronic Security Association, the largest trade association in the U.S. representing the electronic security and life safety industry. 
  • The Internet Society’s Online Trust Alliance, an organization that identifies and promotes security and privacy best practices that build consumer confidence in the Internet, in part through its IoT Trust Framework. 
  • TrustArc, who provides solutions to manage privacy compliance for the GDPR, CCPA and other global privacy regulations.

“The Security Industry Association is pleased to support this important broad-based effort led by ADT to ensure the privacy of consumers,” SIA CEO Don Erickson said. “SIA has taken a leading role on privacy issues through its Data Privacy Advisory Board, and we look forward to working with our partners on this project to demonstrate that members of the industry are as committed to protecting data privacy as they are to securing people and property.”

ADT is soliciting participation from all other organizations who wish to help drive these objectives. For over 144 years, ADT has been committed to keeping families and homes safe. ADT evolved this mission by extending physical security to cybersecurity for residential customers with Identity Theft Protection, which provides monitoring and support to help customers minimize their risk of identity theft and loss exposure. ADT also offers cybersecurity solutions for enterprise and small businesses, providing monitored and managed commercial solutions that protect customers from multiple vectors of attack, including network, endpoints, servers, and email communications.

Featured

  • AI Is Now the Leading Cybersecurity Concern for Security, IT Leaders

    Arctic Wolf recently published findings from its State of Cybersecurity: 2025 Trends Report, offering insights from a global survey of more than 1,200 senior IT and cybersecurity decision-makers across 15 countries. Conducted by Sapio Research, the report captures the realities, risks, and readiness strategies shaping the modern security landscape. Read Now

  • Analysis of AI Tools Shows 85 Percent Have Been Breached

    AI tools are becoming essential to modern work, but their fast, unmonitored adoption is creating a new kind of security risk. Recent surveys reveal a clear trend – employees are rapidly adopting consumer-facing AI tools without employer approval, IT oversight, or any clear security policies. According to Cybernews Business Digital Index, nearly 90% of analyzed AI tools have been exposed to data breaches, putting businesses at severe risk. Read Now

  • Software Vulnerabilities Surged 61 Percent in 2024, According to New Report

    Action1, a provider of autonomous endpoint management (AEM) solutions, today released its 2025 Software Vulnerability Ratings Report, revealing a 61% year-over-year surge in discovered software vulnerabilities and a 96% spike in exploited vulnerabilities throughout 2024, amid an increasingly aggressive threat landscape. Read Now

  • Motorola Solutions Named Official Safety Technology Supplier of the Ryder Cup through 2027

    Motorola Solutions has today been named the Official Safety Technology Supplier of the 2025 and 2027 Ryder Cup, professional golf’s renowned biennial team competition between the United States and Europe. Read Now

  • Evolving Cybersecurity Strategies

    Organizations are increasingly turning their attention to human-focused security approaches, as two out of three (68%) cybersecurity incidents involve people. Threat actors are shifting from targeting networks and systems to hacking humans via social engineering methods, living off human errors as their most prevalent attack vector. Whether manipulated or not, human cyber behavior is leveraged to gain backdoor access into systems. This mainly results from a lack of employee training and awareness about evolving attack techniques employed by malign actors. Read Now

New Products

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area.

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.