Photo Storage App Reportedly Used Customers

Photo Storage App Reportedly Used Customers' Images to Train a Facial Recognition System

Ever, a photo storage and backup app, reportedly trained a commercial facial recognition system using millions of images uploaded to the service without notifying users.

  • By Jessica Davis
  • May 10, 2019

Millions of images uploaded to Ever, a photo storage and backup app, were reportedly used by the service without user knowledge to train a commercial facial recognition system. According to NBC News, Ever didn’t disclose to users of the app that their images would be used this way.

Ever uses photos uploaded to its app to train a facial recognition algorithm that powers products like a facial recognition system offered by the company to law enforcement and private companies, sold under Ever AI. Ever’s website doesn’t make this clear to users, NBC News reported, and the app only recently updated its privacy policy with more information on how customers’ photos are used by the company.

The privacy policy had previously explained that the facial recognition technology in the app—such as an opt-in face-tagging feature allowing users to search for specific friends or family on the app—was used to help “organize your files and enable you to share them with the right people.” One line— “Your files may be used to help improve and train our products and these technologies”—was the only indication the policy included that the photos could or would be used otherwise.

After NBC News first made contact with Ever for its reporting, the company added the following sentence to clarify and explain further: “Some of these technologies may be used in our separate products and services for enterprise customers, including our enterprise face recognition offerings, but your files and personal information will not be,” the policy now states.

CEO Doug Aley told NBC News that Ever AI doesn’t share photos or identifying information about users of its app with its facial recognition customers.

According to Aley, Ever decided to explore facial recognition a few years ago when he and other company leadership realized that a free photo app with some premium features for purchase “wasn’t going to be a venture-scale business.” Aley said that Ever having a “corpus” of more than 13 billion images was very valuable when developing an algorithm for facial recognition.

“If you are able to feed a system many millions of faces, that system is going to end up being better and more accurate on the other side of that,” he said.

NBC News reports that Ever AI has contracts with private companies but hasn’t signed with any “law enforcement, military or national security agencies”.

On the company’s website, Ever AI encourages public agencies to use its “technology to provide your citizens and law enforcement personnel with the highest degree of protection from crime, violence and injustice.”

About the Author

Jessica Davis is the Associate Content Editor for 1105 Media.

Featured

  • The Future of Access Control: Cloud-Based Solutions for Safer Workplaces

    Access controls have revolutionized the way we protect our people, assets and operations. Gone are the days of cumbersome keychains and the security liabilities they introduced, but it’s a mistake to think that their evolution has reached its peak. Read Now

  • A Look at AI

    Large language models (LLMs) have taken the world by storm. Within months of OpenAI launching its AI chatbot, ChatGPT, it amassed more than 100 million users, making it the fastest-growing consumer application in history. Read Now

  • First, Do No Harm: Responsibly Applying Artificial Intelligence

    It was 2022 when early LLMs (Large Language Models) brought the term “AI” into mainstream public consciousness and since then, we’ve seen security corporations and integrators attempt to develop their solutions and sales pitches around the biggest tech boom of the 21st century. However, not all “artificial intelligence” is equally suitable for security applications, and it’s essential for end users to remain vigilant in understanding how their solutions are utilizing AI. Read Now

  • Improve Incident Response With Intelligent Cloud Video Surveillance

    Video surveillance is a vital part of business security, helping institutions protect against everyday threats for increased employee, customer, and student safety. However, many outdated surveillance solutions lack the ability to offer immediate insights into critical incidents. This slows down investigations and limits how effectively teams can respond to situations, creating greater risks for the organization. Read Now

  • Security Today Announces 2025 CyberSecured Award Winners

    Security Today is pleased to announce the 2025 CyberSecured Awards winners. Sixteen companies are being recognized this year for their network products and other cybersecurity initiatives that secure our world today. Read Now

Most   Popular

New Products

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file.

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.”