Genetec Makes New Strategic Appointments in Europe

Company taps Francesco Serra as European VP of Sales, Georges Tannous takes on new position as Director of Europe, Middle East and Africa Marketing, and Jakub Kozsak joins as Regional Sales Manager for East Central Europe

Genetec Inc. today announced a number of strategic hires in Europe to support the company’s sustained growth in both Europe and the Middle East.

Francesco Serra, has taken on the role of Vice President of Sales for Europe, based in the Genetec European headquarters in Paris. Having held senior roles with Siemens, Avaya and Polycom, Francesco brings over 25 years of management experience in the technology industry. His extensive background in sales and sales management will be an asset to the Genetec leadership team as the company continues to accelerate its growth in this region.  In his new role, Francesco will be responsible for driving the Genetec European sales and channel operations to deliver on the company's ambitious growth plans.

"We are excited to welcome Francesco to the Genetec team. His industry experience and sales acumen will help us to continue to propel our business forward in Europe by building on our existing successes and opening up new market opportunities under his leadership,” added Michel Chalouhi, Vice-President of Global Sales at Genetec.

With over 15 years of experience in global partner management, and an MBA from Western University's Ivey school of business, Georges Tannous has taken on the new position of Director of Marketing for Europe, Middle East, Turkey and Africa. Also based in Paris, Georges will lead the company’s EMEA marketing teams and guide the continued growth of the Genetec brand in the region while continuing to oversee the company’s global portfolio of strategic technology alliance partners. A key player in the global Genetec Marketing Leadership program, Georges will work closely with the sales organization to build powerful demand generation, channel engagement, and end-user awareness programs.

“Francesco and Georges are experienced leaders with impressive track records of driving high-performance sales and marketing teams. They bring considerable experience to our European sales and marketing organization, as we continue to accelerate our growth and expand into new regions such as East Central Europe,” said Guy Chenard, Chief Commercial Officer at Genetec.

Continuing the sales and marketing expansion in Europe, security industry veteran Jakub Kozak, has joined Genetec to become the company’s new Regional Sales Manager for East Central Europe. Having held senior sales position in the region with Axis communications, and L3 Technologies, Jakub will be responsible for expanding the company’s footprint in Eastern Europe.

With ever-increasing increasing market demands for powerful, enterprise-class IP video surveillance, access control, license plate recognition, and business intelligence solutions, Genetec has enjoyed a compound annual revenue growth rate (CAGR) of 30 percent for the last 10 years. With flagship European customers that include Paris, Rome and Schiphol airports, The Danish Police, Twickenham Stadium, and The University of Hull, the company is continuing its rapid expansion in the region and is looking to further add to its global team of 1,300 talented employees. For more information on how to join our team, please visit: https://www.genetec.com/about-us/careers/why-us

Featured

  • Report: 47 Percent of Security Service Providers Are Not Yet Using AI or Automation Tools

    Trackforce, a provider of security workforce management platforms, today announced the launch of its 2025 Physical Security Operations Benchmark Report, an industry-first study that benchmarks both private security service providers and corporate security teams side by side. Based on a survey of over 300 security professionals across the globe, the report provides a comprehensive look at the state of physical security operations. Read Now

    • Guard Services
  • Identity Governance at the Crossroads of Complexity and Scale

    Modern enterprises are grappling with an increasing number of identities, both human and machine, across an ever-growing number of systems. They must also deal with increased operational demands, including faster onboarding, more scalable models, and tighter security enforcement. Navigating these ever-growing challenges with speed and accuracy requires a new approach to identity governance that is built for the future enterprise. Read Now

  • Eagle Eye Networks Launches AI Camera Gun Detection

    Eagle Eye Networks, a provider of cloud video surveillance, recently introduced Eagle Eye Gun Detection, a new layer of protection for schools and businesses that works with existing security cameras and infrastructure. Eagle Eye Networks is the first to build gun detection into its platform. Read Now

  • Report: AI is Supercharging Old-School Cybercriminal Tactics

    AI isn’t just transforming how we work. It’s reshaping how cybercriminals attack, with threat actors exploiting AI to mass produce malicious code loaders, steal browser credentials and accelerate cloud attacks, according to a new report from Elastic. Read Now

  • Pragmatism, Productivity, and the Push for Accountability in 2025-2026

    Every year, the security industry debates whether artificial intelligence is a disruption, an enabler, or a distraction. By 2025, that conversation matured, where AI became a working dimension in physical identity and access management (PIAM) programs. Observations from 2025 highlight this turning point in AI’s role in access control and define how security leaders are being distinguished based on how they apply it. Read Now

New Products

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles.

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation.