Genetec Makes New Strategic Appointments in Europe

Company taps Francesco Serra as European VP of Sales, Georges Tannous takes on new position as Director of Europe, Middle East and Africa Marketing, and Jakub Kozsak joins as Regional Sales Manager for East Central Europe

Genetec Inc. today announced a number of strategic hires in Europe to support the company’s sustained growth in both Europe and the Middle East.

Francesco Serra, has taken on the role of Vice President of Sales for Europe, based in the Genetec European headquarters in Paris. Having held senior roles with Siemens, Avaya and Polycom, Francesco brings over 25 years of management experience in the technology industry. His extensive background in sales and sales management will be an asset to the Genetec leadership team as the company continues to accelerate its growth in this region.  In his new role, Francesco will be responsible for driving the Genetec European sales and channel operations to deliver on the company's ambitious growth plans.

"We are excited to welcome Francesco to the Genetec team. His industry experience and sales acumen will help us to continue to propel our business forward in Europe by building on our existing successes and opening up new market opportunities under his leadership,” added Michel Chalouhi, Vice-President of Global Sales at Genetec.

With over 15 years of experience in global partner management, and an MBA from Western University's Ivey school of business, Georges Tannous has taken on the new position of Director of Marketing for Europe, Middle East, Turkey and Africa. Also based in Paris, Georges will lead the company’s EMEA marketing teams and guide the continued growth of the Genetec brand in the region while continuing to oversee the company’s global portfolio of strategic technology alliance partners. A key player in the global Genetec Marketing Leadership program, Georges will work closely with the sales organization to build powerful demand generation, channel engagement, and end-user awareness programs.

“Francesco and Georges are experienced leaders with impressive track records of driving high-performance sales and marketing teams. They bring considerable experience to our European sales and marketing organization, as we continue to accelerate our growth and expand into new regions such as East Central Europe,” said Guy Chenard, Chief Commercial Officer at Genetec.

Continuing the sales and marketing expansion in Europe, security industry veteran Jakub Kozak, has joined Genetec to become the company’s new Regional Sales Manager for East Central Europe. Having held senior sales position in the region with Axis communications, and L3 Technologies, Jakub will be responsible for expanding the company’s footprint in Eastern Europe.

With ever-increasing increasing market demands for powerful, enterprise-class IP video surveillance, access control, license plate recognition, and business intelligence solutions, Genetec has enjoyed a compound annual revenue growth rate (CAGR) of 30 percent for the last 10 years. With flagship European customers that include Paris, Rome and Schiphol airports, The Danish Police, Twickenham Stadium, and The University of Hull, the company is continuing its rapid expansion in the region and is looking to further add to its global team of 1,300 talented employees. For more information on how to join our team, please visit: https://www.genetec.com/about-us/careers/why-us

Featured

  • Maximizing Your Security Budget This Year

    7 Ways You Can Secure a High-Traffic Commercial Security Gate  

    Your commercial security gate is one of your most powerful tools to keep thieves off your property. Without a security gate, your commercial perimeter security plan is all for nothing. Read Now

  • Survey: Only 13 Percent of Research Institutions Are Prepared for AI

    A new survey commissioned by SHI International and Dell Technologies underscores the transformative potential of artificial intelligence (AI) while exposing significant gaps in preparedness at many research institutions. Read Now

  • Survey: 70 Percent of Organizations Have Established Dedicated SaaS Security Teams

    Seventy percent of organizations have prioritized investment in SaaS security, establishing dedicated SaaS security teams, despite economic uncertainty and workforce reductions. This was a key finding in the fourth Annual SaaS Security Survey Report: 2025 CISO Plans and Priorities released today by the Cloud Security Alliance (CSA), the world’s leading organization dedicated to defining standards, certifications, and best practices to help ensure a secure cloud computing environment. Read Now

  • Mobile Applications Are Empowering Security Personnel

    From real-time surveillance and access control management to remote monitoring and communications, a new generation of mobile applications is empowering security personnel to protect people and places. Mobile applications for physical security systems are emerging as indispensable tools to enhance safety. They also offer many features that are reshaping how modern security professionals approach their work. Read Now

Featured Cybersecurity

Webinars

New Products

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities 3

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation. 3

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file. 3