Daniel Schmelzer Releases Guide for Security Technology Sales Professionals

Security industry veteran Daniel Schmelzer has brought to market a much-anticipated new book – SECURING TRUST: A GUIDE FOR SECURITY TECHNOLOGY SALES PROFESSIONALS WRITTEN FROM THE CUSTOMER’S PERSPECTIVE.

This easy-to-read guide was written to equip today’s security integrator with the tools and knowledge they need to close more sales and enhance their customer relationships.

The pages are packed with useful sales tips, and are based on real life security selling techniques that have helped senior leaders understand the value of investing in sophisticated security technology.

Schmelzer holds a Master of Arts in Security Management from the American Military University, has six years of experience as a security sales professional and seven years as a Security Technology Director at a Fortune 20, global company. His work portfolio and expertise includes designing, implementing, and management of a $30 million IP-centric, enterprise security platform that spans five continents. He has also designed and implemented over 1,700 complex integrated security installations.

Schmelzer wrote SECURING TRUST to empower other security technology professionals to grow their businesses by taking an informed approach to selling the value of security to an organization.

Featured

  • 2025 Gun Violence Statistics Show Signs of Progress

    Omnilert, a national leader in AI-powered safety and emergency communications, has released its 2025 Gun Violence Statistics, along with a new interactive infographic examining national and school-related gun violence trends. In 2025, the U.S. recorded 38,762 gun-violence deaths, highlighting the continued importance of prevention, early detection, and coordinated response. Read Now

  • Big Brand Tire & Service Rolls Out Interface Virtual Perimeter Guard

    Interface Systems, a managed service provider delivering remote video monitoring, commercial security systems, business intelligence, and network services for multi-location enterprises, today announced that Big Brand Tire & Service, one of the nation’s fastest-growing independent tire and automotive service providers, has eliminated costly overnight break-ins and significantly reduced trespassing and vandalism at a high-risk location. The company achieved these results by deploying Interface Virtual Perimeter Guard, an AI-powered perimeter security solution designed to deter incidents before they occur. Read Now

  • The Evolution of ID Card Printing: Customer Challenges and Solutions

    The landscape of ID card printing is evolving to meet changing customer needs, transitioning from slow, manual processes to smart, on-demand printing solutions that address increasingly complex enrollment workflows. Read Now

  • TSA Awards Rohde & Schwarz Contract for Advanced Airport Screening Ahead of Soccer World Cup 2026

    Rohde & Schwarz, a provider of AI-based millimeter wave screening technology, announced today it has won a multi-million dollar award from TSA to supply its QPS201 AIT security scanners to passenger security screening checkpoints at selected Soccer World Cup 2026 host city airports. Read Now

  • Brivo, Eagle Eye Networks Merge

    Dean Drako, Chairman of Brivo, the leading global provider of cloud-native access control and smart space technologies, and Founder of Eagle Eye Networks, the global leader in cloud AI video surveillance, today announced the two companies will merge, creating the world’s largest AI cloud-native physical security company. The merged company will operate under the Brivo name and deliver a truly unified cloud-native security platform. Read Now

New Products

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area.

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.

  • 4K Video Decoder

    3xLOGIC’s VH-DECODER-4K is perfect for use in organizations of all sizes in diverse vertical sectors such as retail, leisure and hospitality, education and commercial premises.