Daniel Schmelzer Releases Guide for Security Technology Sales Professionals

Security industry veteran Daniel Schmelzer has brought to market a much-anticipated new book – SECURING TRUST: A GUIDE FOR SECURITY TECHNOLOGY SALES PROFESSIONALS WRITTEN FROM THE CUSTOMER’S PERSPECTIVE.

This easy-to-read guide was written to equip today’s security integrator with the tools and knowledge they need to close more sales and enhance their customer relationships.

The pages are packed with useful sales tips, and are based on real life security selling techniques that have helped senior leaders understand the value of investing in sophisticated security technology.

Schmelzer holds a Master of Arts in Security Management from the American Military University, has six years of experience as a security sales professional and seven years as a Security Technology Director at a Fortune 20, global company. His work portfolio and expertise includes designing, implementing, and management of a $30 million IP-centric, enterprise security platform that spans five continents. He has also designed and implemented over 1,700 complex integrated security installations.

Schmelzer wrote SECURING TRUST to empower other security technology professionals to grow their businesses by taking an informed approach to selling the value of security to an organization.

Featured

  • NRF Supports Federal Bill to Thwart Retail Crime

    The National Retail Federation recently announced its support for the Combating Organized Retail Crime Act of 2025. The act was introduced by Chairman Chuck Grassley, R-Iowa, Senator Catherine Cortez Masto, D-Nev., and Representative Dave Joyce, R-Ohio. Read Now

  • ISC West 2025 Brings Almost 29,000 Industry Professionals to Las Vegas

    ISC West 2025, organized by RX and in collaboration with the Security Industry Association, concluded at the Venetian Expo in Las Vegas last week. The nation’s leading comprehensive and converged security event attracted nearly 29,000 industry professionals and left a lasting impression on the global security community. Over five action-packed days, ISC West welcomed more than 19,000 attendees and featured 750 exhibiting brands. Read Now

    • Industry Events
    • ISC West
  • Tradeshow Work Can Be Fun

    While at ISC West last week, I ran into numerous friends and associates all of which was a pleasant experience. The first question always seemed to be, “How many does this make for you?” Read Now

    • Industry Events
    • ISC West
  • New Report Says 1 in 5 SMBs Would Be Forced to Shutter After Successful Cyberattack

    Small and medium-sized businesses (SMBs) play a crucial role in the U.S. economy, making up 99.9% of all businesses and contributing to half of the nation's GDP. However, these vital economic growth drivers face an escalating threat—cyberattacks that could put them out of business. Read Now

  • The Yellow Brick Road

    The road to and throughout Wednesday's and Thursday's ISC West was crowded but it was amazing. Read Now

    • Industry Events
    • ISC West

New Products

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.