Report Reveals Security Training Reduces Global Phishing Click Rates by 86%

KnowBe4, the cybersecurity platform that comprehensively addresses human risk management, today launched its “Phishing by Industry Benchmarking Report 2025” which measures an organization’s Phish-prone Percentage (PPP) — the percentage of employees likely to fall for social engineering or phishing attacks, indicating the organization’s overall susceptibility to phishing threats. This year’s report found a global average baseline PPP of 33.1%, meaning a third of employees interact with phishing simulations before taking part in best-practice security awareness training (SAT).COVER 2025-PIB-NA-Report_EN-US

The data underscores the significant impact of SAT in mitigating risk. The rapid decline in the global PPP following the implementation of training — falling by 40% in just three months and by a total of 86% after 12 months — demonstrates that ongoing, effective training leads to lasting behavior change and a substantial reduction in vulnerability to cybersecurity threats. This highlights the critical role of continuous education in building a stronger security culture within organizations, even in as little as three months.

KnowBe4 analyzed 67.7 million phishing simulations globally, across 14.5 million users from 62.4 thousand organizations. The baseline PPP (33.1%) reflects an organization’s susceptibility to phishing before any KnowBe4 training. Employees then undergo KnowBe4’s SAT, and the PPP is recalculated after 90 days and again after one year-plus of ongoing training to quantify the program’s effectiveness.

Other Key Findings from the Phishing By Industry Benchmarking Report:

  • Globally, the top three most at-risk industries with the highest baseline PPP were Healthcare & Pharmaceuticals (41.9%), Insurance (39.2%), and Retail & Wholesale (36.5%).
  • Larger organizations faced a higher initial phishing risk, with those having 10,000+ employees showing a global baseline PPP of 40.5%, compared to 24.6% for organizations with 1-250 employees.
  • In organizations of 1,000-9,999 employees, three sectors all achieved PPP improvement rates of 91% after 12 months of on-going training: Healthcare & Pharmaceuticals, Hospitality and Legal.
  • Across the different regions, the highest baseline PPPs were found in South America (39.1%), North America (37.1%), and Australia and New Zealand (36.8%).

“The data speaks for itself — security awareness training truly makes a difference,” said Stu Sjouwerman, CEO of KnowBe4. “From 2024 to 2025, the general trend has remained fairly consistent — around one-third of employees click on a simulated phishing link before taking part in training. However, the data shows a slight improvement in 2025. Within a year, we’ve seen a 3.5% decrease in the global baseline PPP, highlighting a positive shift in overall security awareness worldwide. However, there is still significant progress to be made in fully addressing phishing risks. By consistently prioritizing relevant and engaging training, combined with simulated phishing, organizations can strengthen their human risk management strategies and better protect against phishing to improve overall security culture.”

To download a copy of the Phishing by Industry Benchmarking Report 2025, visit here.

Featured

  • New Report Reveals Top Trends Transforming Access Controller Technology

    Mercury Security, a provider in access control hardware and open platform solutions, has published its Trends in Access Controllers Report, based on a survey of over 450 security professionals across North America and Europe. The findings highlight the controller’s vital role in a physical access control system (PACS), where the device not only enforces access policies but also connects with readers to verify user credentials—ranging from ID badges to biometrics and mobile identities. With 72% of respondents identifying the controller as a critical or important factor in PACS design, the report underscores how the choice of controller platform has become a strategic decision for today’s security leaders. Read Now

  • Overwhelming Majority of CISOs Anticipate Surge in Cyber Attacks Over the Next Three Years

    An overwhelming 98% of chief information security officers (CISOs) expect a surge in cyber attacks over the next three years as organizations face an increasingly complex and artificial intelligence (AI)-driven digital threat landscape. This is according to new research conducted among 300 CISOs, chief information officers (CIOs), and senior IT professionals by CSC1, the leading provider of enterprise-class domain and domain name system (DNS) security. Read Now

  • ASIS International Introduces New ANSI-Approved Investigations Standard

    • Guard Services
  • Cloud Security Alliance Brings AI-Assisted Auditing to Cloud Computing

    The Cloud Security Alliance (CSA), the world’s leading organization dedicated to defining standards, certifications, and best practices to help ensure a secure cloud computing environment, today introduced an innovative addition to its suite of Security, Trust, Assurance and Risk (STAR) Registry assessments with the launch of Valid-AI-ted, an AI-powered, automated validation system. The new tool provides an automated quality check of assurance information of STAR Level 1 self-assessments using state-of-the-art LLM technology. Read Now

  • Report: Nearly 1 in 5 Healthcare Leaders Say Cyberattacks Have Impacted Patient Care

    Omega Systems, a provider of managed IT and security services, today released new research that reveals the growing impact of cybersecurity challenges on leading healthcare organizations and patient safety. According to the 2025 Healthcare IT Landscape Report, 19% of healthcare leaders say a cyberattack has already disrupted patient care, and more than half (52%) believe a fatal cyber-related incident is inevitable within the next five years. Read Now

New Products

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.

  • QCS7230 System-on-Chip (SoC)

    QCS7230 System-on-Chip (SoC)

    The latest Qualcomm® Vision Intelligence Platform offers next-generation smart camera IoT solutions to improve safety and security across enterprises, cities and spaces. The Vision Intelligence Platform was expanded in March 2022 with the introduction of the QCS7230 System-on-Chip (SoC), which delivers superior artificial intelligence (AI) inferencing at the edge.