Security 101 Scales Northern California Operations with Acquisition of True Security – East Bay
Security 101, a national provider of commercial electronic security solutions, announced today the acquisition of True Security – East Bay, LLC, a longtime Security 101 franchise, scaling operations across Northern California. The acquisition includes locations serving San Francisco, San Jose, San Mateo, Gilroy, and Sacramento, CA.
Northern California represents one of the most dynamic and demanding security markets in the United States, driven by dense commercial development, critical infrastructure, and a concentration of global technology headquarters. The region’s combination of scale, innovation, and operational complexity makes it a strategically important market for organizations with evolving security needs.
“Northern California is a market where security expectations are shaped by scale, innovation, and constant change,” said Greg Daly, CEO of Security 101. “True Security – East Bay brings deep regional knowledge and a team that understands how to operate in environments where reliability and adaptability matter every day. This acquisition strengthens our ability to support organizations that operate at the center of technology, infrastructure, and commerce.”
Founded and led by Robert Chamberlin, True Security – East Bay has built a strong reputation for delivering advanced security solutions to commercial and enterprise customers throughout the region. Following the acquisition, Chamberlin will continue to lead the business as General Manager, overseeing local operations and supporting the integration of teams and services.
“Security 101 shares the same commitment to quality, accountability, and long-term customer relationships that our team has built the business on,” said Robert Chamberlin, Founder of True Security – East Bay. “This partnership allows us to continue executing locally while benefiting from a broader organization that supports innovation, collaboration, and consistent execution across a complex and fast-moving market.”