Orange Business Integrates AI and Deepfake Detection
New communication features aim to verify identities and automate customer service through authenticated voice and agentic AI.
- By Jesse Jacobs
- Apr 01, 2026
Orange Business has announced a transformation of its enterprise communication suite, integrating deepfake detection and generative AI to combat rising fraud and improve customer engagement.
The initiative introduces branded calling in the United States and France, allowing companies to display their names and logos on mobile screens to verify caller identity. The move addresses the decline in call answer rates caused by the prevalence of spam and impersonation.
To counter synthetic media threats, the provider is embedding multimodal deepfake detection into its collaboration and contact center portfolios. Through partnerships with security firms Sensity and Reality Defender, the system analyzes audio, video, and documents in real time to flag AI-generated content.
The rollout includes "agentic telephony," a collaboration with Microsoft that utilizes AI agents within Teams to manage call journeys and provide contextual answers autonomously. Additionally, the company is embedding generative AI into its "Intelligent Together" platform to assist contact center agents with live transcriptions and sentiment analysis.
According to company data, voice remains a primary channel for complex problem-solving, with approximately 80% of customer service agents utilizing it daily. The new security layers aim to maintain voice as a reliable medium as AI-driven social engineering attacks become more sophisticated.