Information Sells ISC East -- Security Today

Information Sells ISC East

By Ralph C. Jensen
Sep 06, 2007

Part of what sells attendees at ISC East in New York is the information available to everyone. Some of that information comes from attending Infosecurity NY, also located at the Jacob Javits Convention Center.

ISC East is the only physical security tradeshow that offers IT solutions, and that comes by way of the Infosecurity NY event. Here’s why it works so well. The small business attendee at Infosecurity NY is likely the same person making buying decisions for the IT network, who also is the same person investing in a new access control or CCTV network.

Thousands of IT professionals are expected to attend from a variety of industries, including finance, government, healthcare, consultants and IT services. These people are focused, because they are the decision makers. These buyers and specifiers give Infosecurity NY the highest ratings for helping identify new IT security solutions.

One reason ISC East and Infosecurity work so well together is because IP is here to stay. A quarter of IT directors surveyed by Vanson Bourne Limited found that companies with more than 3,000 employees have adopted security over OP with up to 48 percent planning to implement a system this year. IP is here to stay.

ISC East kicks off what would appear to be another successful campaign in New York on Tuesday morning. Plan to attend and see what’s new and exciting, and what will help you bring your security systems inline with your needs.

About the Author

Ralph C. Jensen is the Publisher/Editor in chief of Security Today magazine.

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