Under Armour Uses ADT Technology To Increase Security, Analyze Sales

ADT is helping retailers in these tough economic times improve sales conversion rates with the latest technology that can help them analyze customer shopping patterns. The Sensormatic Overhead People Counting sensor platform captures people-counting data, which then can provide important insights to retailers. Globally recognized performance apparel retailer Under Armour now uses this real-time intelligence tool to help improve profits and reduce operational costs at its company branded retail locations.

“The Sensormatic Overhead People Counting platform from ADT has enabled us to identify important customer trends such as peak shopping hours, traffic counts, sales conversion ratios, tracking and trending sales per staff member and department as well as help measure advertising effectiveness,” said Frank Albany, director of loss prevention for Under Armour. “Its built-in analytics and advanced data capture technology helped us improve store layouts and reduce theft by measuring and evaluating our labor efficiencies, ultimately to drive sales.”

Sensormatic Overhead People Counting from ADT can distinguish between incoming and outgoing shopper traffic, count side-by-side traffic and track multiple people simultaneously. Comparing people counting information to sales transaction data allows retailers to calculate the rate of sales per customer visit. Sensors detect and count the number of shoppers entering and leaving a store, placing a time stamp on each count to provide detailed reports highlighting data the retailer decides is important to track.

This data can be merged with time and attendance systems to ensure the store is properly staffed to meet customer demand during the busiest times. Additionally the data allows retailers to measure the effectiveness of advertisements and promotional activity. This valuable operational information provides retailers with added return on investment from their loss prevention and security solutions.

“Knowing how many people frequent their store and at what time gives Under Armour the ability to focus on a number of operational areas such as how many sales people are required, sales rates and which promotions and ads are attracting shoppers to their stores,” said Jeff Bean, vice president of retail sales and operations for ADT. “Additionally ADT provides Under Armour with an integrated security solution approach that includes burglar and fire alarm, video systems, as well as Electronic Article Surveillance (EAS). Our integrated family of products helps provide Under Armour with efficient and effective loss prevention management for stores in multiple locations.”

Featured

  • Maximizing Your Security Budget This Year

    7 Ways You Can Secure a High-Traffic Commercial Security Gate  

    Your commercial security gate is one of your most powerful tools to keep thieves off your property. Without a security gate, your commercial perimeter security plan is all for nothing. Read Now

  • Making Safety and Security Intrinsic to School Design

    Public anxieties about school safety are escalating across the country. According to a 2023 Gallup report, 44% of parents fear for their child’s physical safety at school, a 10 percentage-point increase since 2019. Unfortunately, these fears are likely to increase if the incidence of school tragedies continues to mount. As a result, school leaders are now charged with two non-negotiable responsibilities. The first, as always, is to ensure kids have what they need to learn, grow, and thrive. Sadly, their second responsibility is to keep the children in their care safe from threats and physical danger. Read Now

  • The Power of a Layered Approach to Safety

    In a perfect world, every school would have an unlimited budget to help secure their schools. In reality, schools must prioritize what budget they have while navigating the complexities surrounding school security and lockdown. Read Now

  • How a Security System Can Enhance Arena Safety and the Fan Experience

    Ensuring guests have both a memorable experience and a safe one is no small feat for your physical security team. Stadiums, ballparks, arenas, and other large event venues are increasingly leveraging new technologies to transform the fan experience and maintain a high level of security. The goal is to preserve the integrity and excitement of the event while enhancing security and remaining “behind the scenes.” Read Now

Featured Cybersecurity

Webinars

New Products

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles. 3

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation. 3

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening. 3