Hoyos Group Appoints Anthony Antolino as Chief Marketing Officer

  • Apr 06, 2011
Hoyos Group announced the appointment of Anthony Antolino as chief marketing officer, effective April 1, 2011.

As chief marketing officer, Antolino will be a member of Hoyos Group's senior executive team, leading the company's global marketing functions including strategic marketing, strategic business development, brand strategy, positioning and development, channel marketing development, corporate communications and media relations.

Antolino, 39, joins Hoyos Group with more than 15 years of strategy, marketing and digital technology innovation expertise. An acknowledged innovative marketer, Antolino was recognized as one of 40 under 40 in Consumer Electronics for 2010. Prior to joining Hoyos Group, he spent the past four years as senior vice president of DMC Worldwide, a global enterprise and consumer products organization. Antolino was recruited to help reinvent the nearly 60-year-old organization. In this role, he developed and successfully executed a re-positioning and growth strategy, creating diverse innovative revenue vehicles and significantly increasing the overall asset value of the company.

"Over the past four years, Hoyos Group has developed our portfolio of iris-based biometrics technologies to the point where we are ready to aggressively market them to the global business community. Adding Tony to our senior management team will provide rocket-fuel to our growth prospects," said Hector Hoyos, chairman and chief executive officer of Hoyos Group. "Hoyos has incredibly aggressive growth goals, and Tony will provide the strategic marketing vision and direction to propel us to become the next great technology brand."

Antolino has nearly two decades of experience launching both business focused and consumer products and services including the development and launch of Cocoon Innovations, a company created to innovate personal storage and organization for digital consumers. He was integral in conceptualizing DMC Capital Funding, a private equity firm created to strategically leverage the core competencies of DMC Worldwide and, most notably, in 2009, Antolino created the concept for Copia, the breakthrough social commerce business model which brings together content, community and commerce. Copia has gained critical acclaim including being named by Gartner Market Research as one of the three "most transformative" companies in media in the 2010 Cool Vendor Report.

"Industry shifts are happening with increasing speed and lethality.  Companies must maintain a talent mindset with an emphasis on identifying leaders who can operate in this environment," said Jeff Carter, Hoyos chief development officer. "Tony defines that profile and we are pleased to have him join the team."

"As innovation and the rate of change in the b-to-b and consumer marketplace continues to accelerate, and consumers' demand for deeper digital experiences across devices increases, mitigating cyber fraud, protecting privacy and providing security becomes increasingly complex. The disruptive technology solution Hoyos created transcends market sectors and application use and will transform how physical and digital identity is protected and accessed the world over," said Antolino.

"In my nearly 20 years of marketing technology products, I have never seen a more disruptive or exciting suite of technology solutions as the Hoyos offerings," said Antolino.


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