3VR’s New Brand, Corporate Message A Hit At ISC West

 The traffic around 3VR’s booth (23026) has not let up for the past two day. Attendees have surrounded the demo stations and seating area, which helped generate further buzz on the show floor. “What’s going on here?” ask attendees who pass by and ultimately stop to find out what the commotion is all about.

The company, the leader in intelligent surveillance and search, unveiled a new brand and corporate message at the show.

First, they have a new logo:           

                                       2010                                                                2011 

            

A new tagline: Video Intelligence Platform

And a new platform: Video Intelligence Platform:  The 3VR VIP allows customers to solve crimes faster using fewer resources, protect people and assets, and grow their businesses.

3VR also announced major enhancements to its Video Intelligence Platform [VIP] S-Series appliance.  The new appliance now features RAID storage options of up to 2 terabytes, hot swappable hard drive replacement capabilities, easy migration to IP cameras, simple integration to external data systems and the highest possible analog camera resolution.  The appliance is designed to operate in confined spaces, such as ATM or retail kiosks, convenience stores and small business offices.

“With a focus on reliability, ease of implementation and a reduced barrier to entry, the new S-Series appliance addresses the budgetary constraints of our customers ,” said Al Shipp, CEO of 3VR, in a press release. “We are focused on making it easy for any organization to gain useful and measurable business benefits – whether related to security, customer service, marketing or operations – from their video surveillance assets.”

Study: Americans Ready for Video Surveillance

3VR also released results of their study that finds more than 60 percent of Americans support the use of video surveillance to deter crime in public areas.  Banks (66 percent) and parking lots (62 percent) are where Americans believe video surveillance can make the largest positive security impact, according to the survey of more than 1,900 Americans conducted by Zogby463 last week.

Americans also believe video surveillance is deployed in the majority of public areas – banks (92 percent), government buildings (88 percent), parking lots (87 percent), shopping malls (87 percent) and retail stores (82 percent).  And more than 76 percent of Americans expect organizations to work closely with law enforcement to solve crimes that occur on their properties.

 “Americans are seeing that video surveillance makes a significant positive impact in the security of public places,” Shipp said in a press release.  “However, more and more law enforcement professionals are realizing that the success of video does not rest in just the ability to record.  It rests in the ability for law enforcement and security personnel to be able to quickly and accurately search hours and hours of video to find a specific suspect’s face, a license plate or a moment in time, and correlate that video with an all points bulletin or a criminal mug shot.”

Additional findings from the polling included:

  • More than 80 percent of those 65 years old and over supported video surveillance use to deter crime while that number fell  to just 46 percent for those between the ages of 18 and 29.
  • Women (65 percent) are more likely to see video surveillance as a crime deterrent than men (56 percent).  At the same time, men (30 percent) were twice as likely to oppose the use of video as a crime deterrent than women (15 percent).
  • 61 percent of respondents expect to see video surveillance cameras in hotel lobbies.

And if you’ve ever wondered what 3VR means, find out by clicking: http://tinyurl.com/3bbddwf.

 

Featured

  • Report: 47 Percent of Security Service Providers Are Not Yet Using AI or Automation Tools

    Trackforce, a provider of security workforce management platforms, today announced the launch of its 2025 Physical Security Operations Benchmark Report, an industry-first study that benchmarks both private security service providers and corporate security teams side by side. Based on a survey of over 300 security professionals across the globe, the report provides a comprehensive look at the state of physical security operations. Read Now

    • Guard Services

  • Identity Governance at the Crossroads of Complexity and Scale

    Modern enterprises are grappling with an increasing number of identities, both human and machine, across an ever-growing number of systems. They must also deal with increased operational demands, including faster onboarding, more scalable models, and tighter security enforcement. Navigating these ever-growing challenges with speed and accuracy requires a new approach to identity governance that is built for the future enterprise. Read Now

  • Eagle Eye Networks Launches AI Camera Gun Detection

    Eagle Eye Networks, a provider of cloud video surveillance, recently introduced Eagle Eye Gun Detection, a new layer of protection for schools and businesses that works with existing security cameras and infrastructure. Eagle Eye Networks is the first to build gun detection into its platform. Read Now

  • Report: AI is Supercharging Old-School Cybercriminal Tactics

    AI isn’t just transforming how we work. It’s reshaping how cybercriminals attack, with threat actors exploiting AI to mass produce malicious code loaders, steal browser credentials and accelerate cloud attacks, according to a new report from Elastic. Read Now

  • Pragmatism, Productivity, and the Push for Accountability in 2025-2026

    Every year, the security industry debates whether artificial intelligence is a disruption, an enabler, or a distraction. By 2025, that conversation matured, where AI became a working dimension in physical identity and access management (PIAM) programs. Observations from 2025 highlight this turning point in AI’s role in access control and define how security leaders are being distinguished based on how they apply it. Read Now

Most   Popular

New Products

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation.

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles.

  • Camden CM-221 Series Switches

    Camden CM-221 Series Switches

    Camden Door Controls is pleased to announce that, in response to soaring customer demand, it has expanded its range of ValueWave™ no-touch switches to include a narrow (slimline) version with manual override. This override button is designed to provide additional assurance that the request to exit switch will open a door, even if the no-touch sensor fails to operate. This new slimline switch also features a heavy gauge stainless steel faceplate, a red/green illuminated light ring, and is IP65 rated, making it ideal for indoor or outdoor use as part of an automatic door or access control system. ValueWave™ no-touch switches are designed for easy installation and trouble-free service in high traffic applications. In addition to this narrow version, the CM-221 & CM-222 Series switches are available in a range of other models with single and double gang heavy-gauge stainless steel faceplates and include illuminated light rings.