Sony Introduces Video Security Channel Partner Program

  • May 16, 2011


Sony Professional recently announced a Registered Partner scheme as part of its newly developed Video Security Channel Partner Program, to offer a strong line up of tangible benefits to its new and existing installers, to help them drive their business forward.

The new program will introduce a tiered partner level approach, which will differentiate between partners to enable end-users to pick the right choice of partner. The Registered Partner scheme is the entry level system for second tier installers to enable them to kick start their security business.

By joining the program, partners will capitalize fully on the strengths of Sony’s products, systems, applications and leading HD & hybrid technology. Not only do partners enjoy the benefit of getting a preview of pre-released products, they will be fast-tracked with product, technical and sales training, sales and marketing support, as well as attractive incentives to grow their Sony business and enable them to succeed in the market.

Sony’s installers are central to its video security business, and as part of the new program, Sony is embarking on a partnership in growth with its business partners through a revamped program for its security solutions business.

It provides Sony with a mechanism to engage with new installation partners and to develop relationships with its valued second tier installers -- changing the way Sony currently interacts with its partners. This will ultimately strengthen Sony’s channel ecosystem, with the aim towards achieving mutual business growth.

“With the launch of the Registered Partner scheme, Sony is well positioned to pursue new opportunities for growth. We recognise the significant role channel partners play in driving our leadership position and by building a strong dedicated program to help our partners be successful, we also grow with them,” said Fumihiko Kawamura, video security trade marketing manager, North and Central Region of Europe.

As part of the attractive benefits afforded to Sony’s valued partners, Registered Partners will have access to the following range of incentives:

  • Free sales training -- providing proven techniques to help partners up-sell to clients.
  • Technical training -- enabling partners to learn directly from Sony experts.
  • Project pricing -- giving partners better value across all Sony products.
  • Partner newsletters -- focusing on news, products and solutions that are relevant to installers.
  • Partner certificate -- endorsement for your business from Sony Professional.
  • Discounts on demonstration units -- helping partners save money.

The Video Security Channel Partner Program is split into three partner levels -- Registered Partner, Certified Partner and Gold Certified Partner. The Certified and Gold levels are both advanced levels of partner classification, suited for installers with higher business demands.

Sony Professional will be holding an Installer Breakfast Seminar at IFSEC every morning from to launch the Registered Partner Program The session will cover an introduction to Sony’s Video Security Solution, the new video security products announced at IFSEC and an overview of the new Registered Partner Program.

Featured

  • Gaining a Competitive Edge

    Ask most companies about their future technology plans and the answers will most likely include AI. Then ask how they plan to deploy it, and that is where the responses may start to vary. Every company has unique surveillance requirements that are based on market focus, scale, scope, risk tolerance, geographic area and, of course, budget. Those factors all play a role in deciding how to configure a surveillance system, and how to effectively implement technologies like AI. Read Now

  • 6 Ways Security Awareness Training Empowers Human Risk Management

    Organizations are realizing that their greatest vulnerability often comes from within – their own people. Human error remains a significant factor in cybersecurity breaches, making it imperative for organizations to address human risk effectively. As a result, security awareness training (SAT) has emerged as a cornerstone in this endeavor because it offers a multifaceted approach to managing human risk. Read Now

  • The Stage is Set

    The security industry spans the entire globe, with manufacturers, developers and suppliers on every continent (well, almost—sorry, Antarctica). That means when regulations pop up in one area, they often have a ripple effect that impacts the entire supply chain. Recent data privacy regulations like GDPR in Europe and CPRA in California made waves when they first went into effect, forcing businesses to change the way they approach data collection and storage to continue operating in those markets. Even highly specific regulations like the U.S.’s National Defense Authorization Act (NDAA) can have international reverberations – and this growing volume of legislation has continued to affect global supply chains in a variety of different ways. Read Now

  • Access Control Technology

    As we move swiftly toward the end of 2024, the security industry is looking at the trends in play, what might be on the horizon, and how they will impact business opportunities and projections. Read Now

Most   Popular

Featured Cybersecurity

Webinars

New Products

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities 3

  • 4K Video Decoder

    3xLOGIC’s VH-DECODER-4K is perfect for use in organizations of all sizes in diverse vertical sectors such as retail, leisure and hospitality, education and commercial premises. 3

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.” 3