One New and One Popular Security Trend Discovered at ASIS 2014

  • By Ginger Hill
  • Sep 30, 2014

There's a particular hum at all tradeshows: the sound of voices talking and electronic devices interjecting their digital sounds, a cross between human and machine. Yet, each tradeshow has a feel all its own. This year, ASIS 2014 seems to come in "waves."

Circulating throughout the showroom floor, I am privy to a lot of comments that are meant for the listener only. As not to disclose any information that is to be held in top confidentiality, I can say this, I heard more than one exhibitor say that they would receive an influx of people and then things seem to calm down, partly because there are educational sessions taking place in conjunction with the exhibits. Not that this is necessarily considered "good" or "bad," just an observation.

It was through these "waves" that I was able to learn of a new trend as well as learn of one of the most popular trends in the security industry.

Starting with one of the most popular trends, HID Global's Jeremy Hyatt, director, global public relations and corporate communications, said that it's all about mobile and mobility, being able to take your credentials with you.

As the traditional PROXY card shifts to the mobile category, HID enables the use of NFC technology or Bluetooth LE to create the convenience of virtual credentials. And, it not just about the tap of a card anymore. Users can stand a few feet away from the card reader, face their smartphone toward it and HID's SEOS technology identifies the individual. Then, with the twist of the smartphone, Bluetooth LE is engaged, allowing communication to the card reader. Access granted or access denied.

The new emerging trend was when I found Waldo at ASIS 2014. (Yes, I'm talking about the guy with the round, black rimmed glasses and the red and white striped hat! He was there!) Anyway, the new trend, identified to me by Solink, is found in the retail security market: loyalty fraud.

Most shoppers are aware of reward cards offered by most retail stores these days. You know the drill: the clerk asks for your card or phone number in order for you to accumulate points toward a reward for shopping at a particular store. However, if you're like me, I tend to forget these cards. So, the employee politely says, "That's okay," and I notice him/her swipe a card anyway. This could be fraud!

Retail employees are seeing the value of unused points from shoppers, so they are capitalizing on them by swiping their reward card for the customer's purchases, gaining value points from the items you and I typically purchase. Well, it's the start of day two of ASIS 2014. Wonder what I'll discover today?

About the Author

Ginger Hill is Group Social Media Manager.

Featured

  • The Business Case for Video Analytics: Understanding the Real ROI

    For security professionals who may be hesitant to invest in video analytics, now's the time to reconsider. In a newly released Omdia report commissioned by BriefCam (now Milestone Systems), the research firm uncovered a compelling story: more than 85% of North American and European organizations that use video analytics achieve a return on investment within just one year. The study, which surveyed 140 end users across multiple industries, demonstrates that security technology is no longer just for security — it's a cross-organizational tool that delivers measurable business value far beyond traditional safety applications. Read Now

  • Survey: 54% of Organizations Cite Technical Debt as Top Hurdle to Identity System Modernization

    Modernizing identity systems is proving difficult for organizations due to two key challenges: decades of accumulated Identity and Access Management (IAM) technical debt and the complexity of managing access across multiple identity providers (IDPs). These findings come from the new Strata Identity-commissioned report, State of Multi-Cloud Identity: Insights and Trends for 2025. The report, based on survey data from the Cloud Security Alliance (CSA), highlights trends and challenges in securing cloud environments. The CSA is the world’s leading organization dedicated to defining standards, certifications, and best practices to help ensure a secure cloud computing environment. Read Now

  • Study: Only 35 Percent of Companies Include Cybersecurity Teams When Implementing AI

    Only 35 percent of cybersecurity professionals or teams are involved in the development of policy governing the use of AI technology in their enterprise, and nearly half (45 percent) report no involvement in the development, onboarding, or implementation of AI solutions, according to the recently released 2024 State of Cybersecurity survey report from ISACA, a global professional association advancing trust in technology. Read Now

  • New Report Series Highlights E-Commerce Threats, Fraud Against Retailers

    Trustwave, a cybersecurity and managed security services provider, recently released a series of reports detailing the threats facing the retail sector, marking the second year of its ongoing research into these critical security issues. Read Now

Most   Popular

Featured Cybersecurity

Webinars

New Products

  • QCS7230 System-on-Chip (SoC)

    QCS7230 System-on-Chip (SoC)

    The latest Qualcomm® Vision Intelligence Platform offers next-generation smart camera IoT solutions to improve safety and security across enterprises, cities and spaces. The Vision Intelligence Platform was expanded in March 2022 with the introduction of the QCS7230 System-on-Chip (SoC), which delivers superior artificial intelligence (AI) inferencing at the edge. 3

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening. 3

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions. 3