Putting Out the Welcome Mat for Video Surveillance
IP video plays a key role in making rental properties safe and profitable
- By Fredrik Nilsson
- Oct 01, 2014
Neon green hula-hoops
twirled outside a Des
Moines, Iowa apartment
complex as kids
hopped in bounce
houses from systems integrator ICS
Advanced Technologies. On that sunny
afternoon in July 2013, while local volunteers
served pizza, residents of the
low-income housing units, managed by
Conlin Properties, celebrated their annual
Tenant Social sponsored by the local
Crime Free Multi-Housing program.
As an international initiative designed
to reduce crime, drugs and gangs
on apartment premises, the Crime Free
Multi-Housing program is operated by
local police departments and has been
embraced by various property management
companies since its introduction
to the Des Moines area in the late 1990s.
This program awards certification based
on physical security procedures, intensive
management training and community
outreach events. It also strongly encourages
the use of advanced security technology,
such as IP surveillance cameras,
to further improve the quality of life.
For Conlin Properties, IP surveillance
cameras from Axis Communications
have played a critical role in the
program’s success. Executives estimate
that they have seen a 40 percent reduction
in incident calls since they started
using and publicizing these cameras.
They have seen their waiting lists grow
full with quality tenants committed to
maintaining a safe and happy living
environment.
“The Axis cameras have become
a huge selling point with current and
future residents,” said Beth Ehlers,
vice president of Conlin Properties.
“They’re really impressed when they
see the large screen monitor in the
rental office displaying all those
camera views of the property.”
Building the Foundation
for IP Video
Initially, Conlin Properties relied
on analog cameras for their
properties; but, in 2009, ICS
Advanced Technologies recommended
upgrading to digital technology with
Axis network cameras. With an IP infrastructure,
individual site managers could
manage all the cameras on their property
from a central location, and Conlin executives
could access cameras from across
the entire system at any time. The video
could be called up whenever necessary
on a mobile phone or tablet, and ICS
would be able to monitor performance
remotely with daily system checks.
Additionally, Axis cameras offered
features well-suited for apartment complexes
such as HDTV-quality video, split
panoramic views with image de-warping
and “Corridor Format.” These features
increased the value and usability of video
for both security and business intelligence
purposes.
“When we analyzed the total cost of
ownership, including the cost of service
combined with the higher image quality
offered, Axis cameras made good
economic sense,” said Patrick Bailey, executive
vice president of ICS Advanced
Technologies.
Creating a Safe Haven for Tenants
Starting in 2010, ICS began installing
the fiber optic network and adding IP
cameras at a rate of 200 to 300 per year
for a current total of 1,000. During the
design phase, they worked closely with
the property managers to choose the
right cameras for each location.
“As a rule, in the hallways, we try to
keep everything 720p or higher resolution
because that gives us a lot of good
quality data to work with,” Bailey said.
A mix of AXIS M30 Series Network
Cameras has helped prevent vandalism,
smoking and fights in hallways. The
vandal-resistant, palm-size cameras are
often set to the vertically-oriented Corridor
Format for full views of the hallways,
without unnecessary footage of
walls or empty space. Panoramic AXIS
M3007-PV cameras provide complete
360 degree overviews of short hallways
and recessed alcoves.
“We’re able to capture all the hallway
entrances with a single camera,” Bailey said.
The image de-warping function allows
the cameras to produce up to four
separate views from sections of the coverage
area without the “fish-eye” effect
produced by wide-angle lenses.
When selecting cameras facing exterior
doorways, ICS chose HDTV-720p
AXIS P3364-V Fixed Dome Network
Cameras. This option ensured they had a
camera with the resolution necessary to
fully capture the faces of those entering
the building. The cameras also provided
Lightfinder technology to see color details
in low light and a vandal-resistant
casing to withstand abuse.
Salient Systems’ CompleteView VMS
software ties the system together with fast
retrieval of video evidence for investigating
security events even over remote or
wireless network connections. Most properties
store the video on local Salient servers,
but locations with fewer cameras are
hosted in ICS’ data cloud servers.
“With the Salient VMS, the way the
property managers access the cameras is
seamless across the system,” Bailey said.
“Their experience is the same whether
they’re accessing hosted video or their
on-site video.”
All the properties are connected
through ICS’ Virtual Private Network
service and easily accessed via the ICS
Proxy. This puts all the cameras at their
fingertips quickly and easily without the
need to log into the VPN.
Crime Prevention at
the Touch of a Button
The flexibility of the system and highquality
images has played a significant
role in reducing crime and making residents
feel safe.
With the new system, property managers
can instantly call up video on their
mobile devices when suspicious activity
occurs. In the past, Conlin Properties’
staff had to go through a time-consuming
process of locating video, determining
what technology the police had available
and burning a compatible file to CD.
Now, video can be shared instantly with
police at the scene to confirm a suspect’s
identity on the spot. In one instance, they were able to successfully compare
a small insignia on the shirt of a suspect,
who was covering his face on video,
with the shirt of a man police had
in custody.
“After an incident, managers can
log right into their mobile devices,”
Bailey said. “It’s a lot easier to access
the data and get it to the officers. That
has helped increase the successful arrest
rate quite a bit.”
Efficient, Cost-Effective
Property Maintenance
In addition to security, exterior cameras
are helping Conlin Properties improve
their business operations by allowing
them to observe vendor service
in real time.
“They’ve come in handy for overseeing
snow removal and landscape
maintenance,” said Jeremey Hummel,
director of apartment operations “Now
we have video proof as to the number
of hours and the quality of work, so
vendors can’t overcharge us or deliver
sub-par service. That advantage goes
straight to our bottom line.”
The cameras are also able to direct
their staff more precisely to address issues
as they arise.
“Instead of saying, ‘There’s a problem
in Building 3 that needs to be
looked at,’ managers can direct maintenance
staff to the specific location that
needs attention,” said Bailey. “Managers
were telling me that the cameras are
a huge time saver for performing regular
maintenance.”
Visibility Increases Security
According to Ehlers, publically advertising
the cameras and promoting their
results has contributed greatly to the
system’s success. Criminals and troublemakers
are learning to avoid properties
with cameras as the reputation of
the security system spreads.
A video recording that identifies tenants
or guests engaging in misbehavior
means culprits cannot lie or direct
blame elsewhere. The forensic evidence
can also be used to evict bad tenants,
though the process is often self-selecting
as troublemakers generally do not
want to stay in buildings where surveillance
cameras record, holding them accountable
for their behavior.
“A lot of crime is opportunistic,”
Bailey said. “An ill-intentioned person
walking down the hallway may see
somebody’s door is not quite shut and
slip in to steal something. Yet, having
signage at eye line in hallways and entrances
announcing cameras are monitoring
the property seems to make a
pretty big difference.”
Additionally, advertising the cameras
has proven to be a draw for tenants who
want the promise of safety and security
offered by well-monitored properties.
“We always put in a big screen TV
or monitor in the [manager’s] office that
displays the cameras,” said Bailey. “The
great thing is that as the tenants come in,
they see that their property is monitored
and can tell that their property is safe.”
The assurance of safety creates a
positive feedback loop that benefits
both residents and property managers.
The reduction in crime increases
the desirability of the property, and in
turn attracts quality tenants who are
interested in maintaining a high standard
of living.
“When your home is safe, you are a
happier person,” Bailey said.
This article originally appeared in the October 2014 issue of Security Today.