Offering Trade Show Attendees More

When people beat their feet from 9am to 5pm on a concrete floor, searching for products and services while talking with manufacturers and services providers two things tend to happen. First, they quickly become feet-focused, especially if they are wearing uncomfortable shoes and their brains begin to shut down due to information overload. Therefore, it is up to those with booths to figure out a unique way to reach people.

On Twitter, the trending hashtag is #ASIS15 or #ASIS2015, which in my opinion was a bit confusing. Several PR firms, attendees and companies that I spoke with would ask me which hashtag I was using. Of course, I was using the shorter one since Twitter only allows 140 characters to create a cohesive thought.

Perhaps the most interesting tool that I used was the Periscope live video app that allowed Louroe Electronics' CEO Richard Brent to tell his message to my Twitter followers, no matter where they were physically. This enabled ASIS to be brought to the world via a smartphone with the swipe of my finger.

As I positioned my iPhone's video, I told Brent to just act naturally and have fun while I provided a live video stream of him to my followers. As he "took the stage," Brent's passion for security shined through while he explained a new term that he invented for the security market: "audio analytics." Through a progressive software that analyzes and identifies sounds in a way that's similar to how the human ear processes sounds, with advanced algorithms, analytics classify various sounds from aggression in a public space to gunshots in a school to the sound of breaking glass in a business after it has closed its doors for the day.

With teamwork between Brent and me, he was able to present his message in a unique and interesting way from the showroom floor while I was able to allow my Twitter followers a way to experience a part of ASIS in multidimensional way.

Ah, the power of social media.

About the Author

Ginger Hill is Group Social Media Manager.

Featured

New Products

  • 4K Video Decoder

    3xLOGIC’s VH-DECODER-4K is perfect for use in organizations of all sizes in diverse vertical sectors such as retail, leisure and hospitality, education and commercial premises.

  • Camden CM-221 Series Switches

    Camden CM-221 Series Switches

    Camden Door Controls is pleased to announce that, in response to soaring customer demand, it has expanded its range of ValueWave™ no-touch switches to include a narrow (slimline) version with manual override. This override button is designed to provide additional assurance that the request to exit switch will open a door, even if the no-touch sensor fails to operate. This new slimline switch also features a heavy gauge stainless steel faceplate, a red/green illuminated light ring, and is IP65 rated, making it ideal for indoor or outdoor use as part of an automatic door or access control system. ValueWave™ no-touch switches are designed for easy installation and trouble-free service in high traffic applications. In addition to this narrow version, the CM-221 & CM-222 Series switches are available in a range of other models with single and double gang heavy-gauge stainless steel faceplates and include illuminated light rings.

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area.