Offering Trade Show Attendees More

  • By Ginger Hill
  • Sep 30, 2015

When people beat their feet from 9am to 5pm on a concrete floor, searching for products and services while talking with manufacturers and services providers two things tend to happen. First, they quickly become feet-focused, especially if they are wearing uncomfortable shoes and their brains begin to shut down due to information overload. Therefore, it is up to those with booths to figure out a unique way to reach people.

On Twitter, the trending hashtag is #ASIS15 or #ASIS2015, which in my opinion was a bit confusing. Several PR firms, attendees and companies that I spoke with would ask me which hashtag I was using. Of course, I was using the shorter one since Twitter only allows 140 characters to create a cohesive thought.

Perhaps the most interesting tool that I used was the Periscope live video app that allowed Louroe Electronics' CEO Richard Brent to tell his message to my Twitter followers, no matter where they were physically. This enabled ASIS to be brought to the world via a smartphone with the swipe of my finger.

As I positioned my iPhone's video, I told Brent to just act naturally and have fun while I provided a live video stream of him to my followers. As he "took the stage," Brent's passion for security shined through while he explained a new term that he invented for the security market: "audio analytics." Through a progressive software that analyzes and identifies sounds in a way that's similar to how the human ear processes sounds, with advanced algorithms, analytics classify various sounds from aggression in a public space to gunshots in a school to the sound of breaking glass in a business after it has closed its doors for the day.

With teamwork between Brent and me, he was able to present his message in a unique and interesting way from the showroom floor while I was able to allow my Twitter followers a way to experience a part of ASIS in multidimensional way.

Ah, the power of social media.

About the Author

Ginger Hill is Group Social Media Manager.

Featured

  • Security Industry Association Announces the 2026 Security Megatrends

    The Security Industry Association (SIA) has identified and forecasted the 2026 Security Megatrends, which form the basis of SIA’s signature annual Security Megatrends report defining the top 10 factors influencing both near- and long-term change in the global security industry. Read Now

  • The Future of Access Control: Cloud-Based Solutions for Safer Workplaces

    Access controls have revolutionized the way we protect our people, assets and operations. Gone are the days of cumbersome keychains and the security liabilities they introduced, but it’s a mistake to think that their evolution has reached its peak. Read Now

  • A Look at AI

    Large language models (LLMs) have taken the world by storm. Within months of OpenAI launching its AI chatbot, ChatGPT, it amassed more than 100 million users, making it the fastest-growing consumer application in history. Read Now

  • First, Do No Harm: Responsibly Applying Artificial Intelligence

    It was 2022 when early LLMs (Large Language Models) brought the term “AI” into mainstream public consciousness and since then, we’ve seen security corporations and integrators attempt to develop their solutions and sales pitches around the biggest tech boom of the 21st century. However, not all “artificial intelligence” is equally suitable for security applications, and it’s essential for end users to remain vigilant in understanding how their solutions are utilizing AI. Read Now

  • Improve Incident Response With Intelligent Cloud Video Surveillance

    Video surveillance is a vital part of business security, helping institutions protect against everyday threats for increased employee, customer, and student safety. However, many outdated surveillance solutions lack the ability to offer immediate insights into critical incidents. This slows down investigations and limits how effectively teams can respond to situations, creating greater risks for the organization. Read Now

Most   Popular

New Products

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file.

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.”

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles.