Mobile-first Experiences
Partnership leads residents into meaningful connection
- By Jennifer Reidy
- Mar 01, 2017
Lifestyle Communities | LC is
a niche, residential real estate
development and asset management
company focused on
serving the specific needs of its
residents through the thoughtful integration
of living, entertainment and socially-focused
ventures. With a portfolio of brands to serve
the needs of its residents, neighbors, and
communities in the Columbus, Ohio, Lexington
and Louisville, Ky., and Nashville, Tenn.,
markets, LC is focused on delivering exceptional
resident experience by inspiring meaningful
connections, and providing smart living
experiences. LC has partnered with Brivo
Mobile Pass to deliver a mobile-first solution
to support residents’ desire for mobile access
to its communities.
Ability to Manage
Prior to installing Brivo OnAir, LC primarily
offered physical access cards to residents with
limited ability to manage, issue and revoke access
control as needed. With a growing portfolio
of communities across the country, it
was imperative for LC to have a secure access
control solution to support residents’ desire
for mobile access to their communities.
Brivo was able to support the residence
experience at LC by providing a soughtafter
mobile application with a cloud-based
security platform.
Innovative Residence
As an innovative, resident-focused company,
LC sought out a mobile access control
solution to meet the growing needs of its
resident population. As with any residential
community, people who lived in this
high-rise luxury residence mainly relied on
a smartphone for many innovative advantages,
including access control.
“LC designs and manages its communities
with a commitment to deliver a distinctive
customer experience. We recognized mobile
as a preferred solution for our residents,
who increasingly use their smartphones for
daily interactions,” chief marketing officer at
LC, Chad Thompson said.
“This recognition of resident preferences
informed LC’s decision to offer the new mobile
feature, which creates a fast and easy way
for residents to access community amenities
via a certified smartphones. All Secured Security
introduced the mobile pass to LC in
April 2016.
“ “We purchased 1,600 passes (or credentials),
and had issued 1,400 passes within the
first three months,” IT support specialist at
LC, Tyler Woodburn said. “Our residents
appreciate the mobile-first solution, and our
employees find that the self-service solution
allows them to spend more time focusing on
delivering great resident experiences.”
“The mobile pass is interchangeable with
residents’ access cards—in that it can access
all LC’s secured community locations, including
its fitness studios, resort-style pools
and other on-site amenities. However, there
are many associated benefits. For example,
Mike Corley, a resident of the LC Idlewild
community in Louisville, would carry his
smartphone and resident card to enter the
pool and fitness studio, but now with the
mobile pass he just carries his phone to access
both locations.
“ “In the past, I constantly lost my resident
card because it was an extra card to carry
around or misplace, but now with the mobile
pass, I rarely run into a situation where
I don’t have my phone with me—as long as I
have my phone I can get where I want to go,”
Corley said.
With minimum promotion, LC has seen
steady adoption of the access control solution
across its resident population since it
was launched in early April—after three
months nearly 20 percent of the total residents
across all locations use Brivo Mobile
Pass on a daily basis.
“ “We’re excited to see the steady adoption
of Brivo Mobile Pass across LC’s resident
population, and we look forward to
enhancing the mobile-first experience as we
work together to service both new and existing
residents,” said Steve Van Till, president
and CEO of Brivo.
“All new residents are now issued one
physical access card and two mobile credentials
per unit.
“LC currently issues mobile credentials
to all employees and new residents, and allows
existing residents to request the pass at
its primary leasing office.
“LC has been able to reduce its cost of
issuing resident cards by nearly 60 percent.
The solution is a complementary feature to
access control cards for LC’s residents and
employees, as it can be used to access secured
entry points. Among the key benefits of the
mobile pass, Lifestyle Communities pays a
nominal fee to distribute mobile credentials
to residents, but saves more than 60 percent
per year from distributing roughly 2,500 fewer
physical access cards.
“The solution also offers remote monitoring
and management of resident access
to specific entry points at each location
from anywhere with an Internet connection,
and it has improved resident experience
and satisfaction by
offering preferred, mobile-
first access to LC’s
facilities.
This article originally appeared in the March 2017 issue of Security Today.