The Security of Amazon Go

The Security of Amazon Go

The convenience store of the future has some hefty security.

Yesterday Amazon's first brick-and-mortar convenience store, opened its doors. Amazon Go is a 1,800 square-foot mini-market packed with shelves of items you would commonly find at a the corner store, but Amazon took the idea of "convenience" and made it, well, more convenient.

The new Amazon Go store has no lines and no cashiers and touts the fact that all you have to do is literally grab what you need and go. But how does it work? With Amazon's "Just Walk Out Technology," which is basically just a bunch of security measures.

Here's the breakdown on the security inside Amazon Go:

The first thing you are greeted by at the front door is a row of three turnstiles, which are activated by using a unique QR Code found in the Amazon Go app. These turnstiles keep those who are not set up with the Amazon Go app out of the store while letting those who have downloaded the app and linked it to their Amazon account in. These turnstiles are what register what users are in the store and when they leave.

When a user enters the store, the are encouraged to pick up and put back as many items as they want. When an item is picked up, the store automatically adds it to the user's virtual shopping cart. If it is returned to the shelf, it will be removed from the online shopping cart. When the shopper leaves the store, they usually receive a receipt of their purchase within just a couple minutes.

The ceiling of the store is covered with cameras that watch your every move while you are in the store. Using the QR code you scanned at the turnstile, the cameras can help register which user is picking up what item. The cameras work in tandem with the turnstiles to ensure what you left the store with is what you are paying for.

Amazon won't say much more about how this video surveillance system works, other than to say it involves sophisticated computer vision and machine learning software. This means that there isn't any tracking chips on the merchandise in the store. It is the placement of items on the shelves and the cameras in the ceiling that keeps track of who picked up what.  

Some reporters have attempted, with the permission of Amazon, to shoplift from the store. The New York Times' Nick Wingfield wrote that he attempted to steal a four-pack of vanilla soda while wrapping it with a shopping bag with it was still on the shelf and then tucking it under his arm while walking out of the store. His experiment failed and minutes later, he received a notification that he'd been charged for the soda.

About the Author

Sydny Shepard is the Executive Editor of Campus Security & Life Safety.

Featured

  • Freedom of Choice

    In today's security landscape, we are witnessing a fundamental transformation in how organizations manage digital evidence. Law enforcement agencies, campus security teams, and large facility operators face increasingly complex challenges with expanding video data, tightening budget constraints and inflexible systems that limit innovation. Read Now

  • Accelerating a Pathway

    There is a new trend touting the transformational qualities of AI’s ability to deliver actionable data and predictive analysis that in many instances, seems to be a bit of an overpromise. The reality is that very few solutions in the cyber-physical security (CPS) space live up to this high expectation with the one exception being the new generation of Physical Identity and Access Management (PIAM) software – herein recategorized as PIAM+. Read Now

  • Protecting Your Zones

    It is game day. You can feel the crowd’s energy. In the parking lot. At the gate. In the stadium. On the concourse. Fans are eager to party. Food and merchandise vendors ready themselves for the rush. Read Now

  • Street Smarts

    The ongoing acceptance of AI and advanced data analytics has allowed surveillance camera technology to shift from being a tactical tool to a strategic business solution. Combining traditional surveillance technology with AI-based data-driven insights can streamline transportation systems, enhance traffic management, improve situational awareness, optimize resource allocation and streamline emergency response procedures. Read Now

  • Midtown Manhattan Shooting Kills 4, Including NYPD Officer

    Four people were killed, including a NYPD officer, in a midtown Manhattan shooting on Monday. That’s according to CNN. Read Now

New Products

  • 4K Video Decoder

    3xLOGIC’s VH-DECODER-4K is perfect for use in organizations of all sizes in diverse vertical sectors such as retail, leisure and hospitality, education and commercial premises.

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities

  • Camden CM-221 Series Switches

    Camden CM-221 Series Switches

    Camden Door Controls is pleased to announce that, in response to soaring customer demand, it has expanded its range of ValueWave™ no-touch switches to include a narrow (slimline) version with manual override. This override button is designed to provide additional assurance that the request to exit switch will open a door, even if the no-touch sensor fails to operate. This new slimline switch also features a heavy gauge stainless steel faceplate, a red/green illuminated light ring, and is IP65 rated, making it ideal for indoor or outdoor use as part of an automatic door or access control system. ValueWave™ no-touch switches are designed for easy installation and trouble-free service in high traffic applications. In addition to this narrow version, the CM-221 & CM-222 Series switches are available in a range of other models with single and double gang heavy-gauge stainless steel faceplates and include illuminated light rings.