Improving Operations
Kirkland’s Home Décor stores choose new cameras to improve security
- By Jordan Rivchun
- Apr 09, 2020
Protecting assets and people has always been a top
priority for Kirkland's, a global home décor retailer.
With over 400 stores in 37 states, Kirkland's is a go-to
spot for a broad selection of distinctive merchandise:
art, mirrors, candles, lamps, frames, accent rugs, furniture
and more. When they evaluated their security solutions in 2016,
they determined they needed to upgrade the analog video surveillance
systems in use at their existing locations and plan for
new stores.
Saraya Charlton, Kirkland's Loss Prevention Investigator,
said the analog video surveillance cameras they had in place were
acceptable, but they desired cameras with wider coverage and
better resolution. The department was also frustrated with the
amount of time it took to investigate incidents for loss prevention
and personal injury claims.
Each time they were called to investigate an incident – vandalism,
theft, employee misconduct, a slip and fall, or a cut from
broken merchandise – each individual store had to extract the
footage from the analog DVR at that location and send it to loss
prevention at Kirkland's headquarters.
Charlton said Kirkland's sought an IP-based solution that
could be accessed remotely and would make the loss prevention
investigation process more efficient. Management wanted a camera
that provided a clear picture, while minimizing bandwidth usage
and providing additional analytics capabilities.
Working with several systems integrators, Kirkland's chose to
deploy an IP video surveillance solution consisting of Hanwha
video surveillance cameras managed by Salient's enterprise Video
Management Software (VMS).
The first phase of the security upgrade has included the deployment
of 1,800 Hanwha Wisenet X series XNV-6011 2 megapixel
HD dome cameras and Wisenet Lite vandal-resistant dome
cameras at 200 Kirkland's locations as well as the distribution
center and the e-commerce building. As new stores are built by
this growing retailer, they will also include the Hanwha-Salient
security solution. They expect to have a full migration to IP at all
locations by 2021.
Each Kirkland's location is outfitted with approximately eight
cameras that are positioned to capture the entrance, the sales
poor and the back of house operations. Charlton said Hanwha's
cameras provide the most comprehensive view of the store
possible.
"The wide-angle capability – as well as the quality of the
camera – is really what sold us on Hanwha," Charlton said. "We
are getting the best views possible and they are allowing us to
see the entire sales poor which is exactly what we wanted and
needed."
Hanwha's Wisenet X series of cameras is a perfect fit for
the retail environment. The wide-angle 2.8 mm lens captures a
112-degree horizontal field of view. For a retailer, that means doing
more with less.
Charlton said the Hanwha cameras are particularly useful at store entrances because, thanks to the WDR feature, video
images are not affected by the bright sunlight that often shines
through the windows and they can still see faces clearly. And
because many of Hanwha's cameras offer license free analytics,
Kirkland's will begin exploring that capability in the future to
gain information on people counting, heat mapping and dwell
time.
The Hanwha-Salient solution has improved Kirkland's loss
prevention investigation efficiency since the team is able to pull
recorded video from any camera via the Salient VMS rather than
wait for information to be extracted from an analog DVR. They
also appreciate being able to use Hanwha's Device Manager to
troubleshoot and resolve any camera issues remotely first rather
than unnecessarily sending out a service technician.
In addition to offering quality images, improved field of view
and more efficient operations, the Hanwha solution has also
helped Kirkland's conserve valuable bandwidth with Hanwha
WiseStream II compression technology, Charlton said.
WiseStream II dynamically controls encoding, balancing
quality and compression according to movement of the image Combined with H.265 compression, bandwidth
efficiency can be improved by up
to 75 percent compared to current H.264
technology.
"We share our video surveillance and
security bandwidth with our Point of Sale
system and we don't ever want to take
away from the bandwidth of POS transactions
or impact the speed at which they
go through," Charlton said. "Hanwha's
Wisestream compression technology fits
our business model and along with Salient
helps preserve and efficiently manage
bandwidth. It's really helpful to have
a camera that's smart enough to be able
to tweak and regulate
itself."
This article originally appeared in the April 2020 issue of Security Today.
About the Author
Jordan Rivchun is the Director of Business Development and Vertical Solutions at Hanwha Techwin America.