The State of Ransomware: A Bigger Fear Than COVID-19

What do security professionals fear more this holiday season – ransomware or COVID-19? Believe it or not, they’re more concerned with the former.

That’s according to a flash survey of nearly 50 senior cybersecurity professionals taken at Optiv Security’s November OptivCon Virtual event. When asked, “What do you think is the greater threat to your business this holiday season: Ransomware or COVID-19?,” 60% of respondents said ransomware.

These survey results reveal just how big of a problem the ransomware epidemic is: We’re in the midst of a global health pandemic that has taken trillions of dollars out of the global economy, yet many security professionals are more fearful of ransomware. Why? In many cases, it’s because they don’t have an effective ransomware incident response (IR) plan in place – and therefore, they don’t know what to do when a ransomware attack occurs.

Another Communications Breakdown

While the solution to the ransomware problem might seem simple (prepare for it and put a plan in place!), there’s an underlying reason why so many companies are caught unprepared when the crisis strikes – and it’s rooted in the classic disconnect between cybersecurity and the boardroom.

Company leaders don’t understand that ransomware is a corporate crisis – not a cybersecurity problem. They think it’s the CISO’s job to block ransomware attacks, rather than leadership’s job to be prepared to respond to a successful attack. Unfortunately, this narrow view of the ransomware problem dramatically increases the potential harm that can result from the attacks.

The Ransomware Playbook

Similar to the IR plans and playbooks developed for data breaches, successfully dealing with ransomware also requires a strategic IR plan that methodically details the procedures for rapid response to and containment of incidents. The overall goal is to limit the risk of impact to the business.

At a minimum, an IR plan should include:

  • Working backups,
  • Detection and prevention controls,
  • Data classification and valuation of data,
  • Communication trees and templates, and
  • Rules of engagement with ransomware dealers.

On this last point, in the event of a successful ransomware attack, organizations have three choices: 1) they can attempt to recover from the compromise; 2) they can pay the ransom or attempt to negotiate; or 3) they can do nothing at all. The FBI’s stance is to NOT pay or negotiate with cybercriminals. While this is certainly a best practice and the outcome you hope for, it might not always be possible – for example, hospitals with patients’ lives on the line or companies that will go out business if they don’t pay up may have no choice but to pay. This decision is up to each individual company – and it should be part of a coordinated response led by the C-suite and board, executing according to a pre-established IR plan.

It’s also important to note that having an IR plan is not enough – it also must be tested and reviewed on a continuous basis, and important procedures must be practiced frequently. Professional basketball players, for example, will practice hundreds of free-throws even though those shots are worth only a single point. Companies should spend the same amount of rigor on issues as important as responding to a ransomware attack that could cost their company millions of dollars.

The Evolution of Ransomware

Ransomware attacks, as they are executed today, are stressful enough for companies .... and it’s about to get worse. In 2021, we expect ransomware to become increasingly sophisticated and even more dangerous. Specifically, we believe:

1) Ransomware attacks will start to compromise our critical infrastructure, potentially holding entire regions of the country hostage.

2) Deepfake videos will move beyond a way to spread misinformation and morph into a new form of ransomware (i.e., extorting companies for money with the threat of releasing a damaging deepfake video).

3) As internet-enabled technology becomes more embedded in physical systems and medical devices, the loss of human life due to ransomware attacks will become a real consequence.

Having a coordinated business and cybersecurity IR plan is one of the most effective ways to overcome the fear of ransomware and minimize the business impact of these attacks. And, with ransomware attacks expected to become more complex and dangerous in the coming months, IR plans will become mandatory for an organization’s response capability and survivability.

If you don’t know where to start, learn from the experiences of companies that have previously been targeted by ransomware campaigns and seek the advice of cybersecurity experts. Don’t wait to act until it’s too late and your company is in full-fledged crisis mode. Put a plan in place today that will shore up your defenses against ransomware, and reduce the potential damage of successful attacks.

Featured

  • 2025 Gun Violence Statistics Show Signs of Progress

    Omnilert, a national leader in AI-powered safety and emergency communications, has released its 2025 Gun Violence Statistics, along with a new interactive infographic examining national and school-related gun violence trends. In 2025, the U.S. recorded 38,762 gun-violence deaths, highlighting the continued importance of prevention, early detection, and coordinated response. Read Now

  • Big Brand Tire & Service Rolls Out Interface Virtual Perimeter Guard

    Interface Systems, a managed service provider delivering remote video monitoring, commercial security systems, business intelligence, and network services for multi-location enterprises, today announced that Big Brand Tire & Service, one of the nation’s fastest-growing independent tire and automotive service providers, has eliminated costly overnight break-ins and significantly reduced trespassing and vandalism at a high-risk location. The company achieved these results by deploying Interface Virtual Perimeter Guard, an AI-powered perimeter security solution designed to deter incidents before they occur. Read Now

  • The Evolution of ID Card Printing: Customer Challenges and Solutions

    The landscape of ID card printing is evolving to meet changing customer needs, transitioning from slow, manual processes to smart, on-demand printing solutions that address increasingly complex enrollment workflows. Read Now

  • TSA Awards Rohde & Schwarz Contract for Advanced Airport Screening Ahead of Soccer World Cup 2026

    Rohde & Schwarz, a provider of AI-based millimeter wave screening technology, announced today it has won a multi-million dollar award from TSA to supply its QPS201 AIT security scanners to passenger security screening checkpoints at selected Soccer World Cup 2026 host city airports. Read Now

  • Brivo, Eagle Eye Networks Merge

    Dean Drako, Chairman of Brivo, the leading global provider of cloud-native access control and smart space technologies, and Founder of Eagle Eye Networks, the global leader in cloud AI video surveillance, today announced the two companies will merge, creating the world’s largest AI cloud-native physical security company. The merged company will operate under the Brivo name and deliver a truly unified cloud-native security platform. Read Now

New Products

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.”

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles.