Drive Revenue Growth by Partnering with Solink

By Timothy Ware

Attention all resellers and installers of security hardware and software! Have you looked into offering Solink to your customers? Solink partners with security technology resellers across North America with a unique selling model.

Gord Doerksen and his team at IdealPOS recently sat down with the Solink Partners Team to discuss their experience working with Solink as a reseller and installer partner.

Here’s what they had to say.

If building long-term income streams interests you, fill out Solink’s partner demo form.

Solink sets up partners for success

Resellers and installers are integral to the success of Solink. We make their lives easier by offering help with sales, demos, customer support, installations, and marketing.

“I appreciate the team, Solink and everyone. The technology is there and it's great to sell, but if you had to list one thing, it's that the team is so great to work with.”

~ Gord Doerksen, IdealPOS

IdealPOS has worked with the Solink Partner Marketing Team as well.

“We worked with members at Solink who helped us create content for a trade show. We had an idea of what we wanted so we could print it out and share with people. We told them what our idea was and what Solink gave us was even better. It was a great experience.”

~ Michaela Kennie, IdealPOS

Whether you are looking for customer service or co-branded marketing support, Solink is there to help you.

Revenue share model an essential part of partnership

Solink provides resellers with monthly recurring revenue (MRR, sometimes called RMR), which means you receive a monthly share of the revenue earned from the account for the lifetime of the contract. Many of Solink’s partners consider this essential to their business plan.

“The impact of Solink’s recurring revenue model has been tremendous. All we do is put a box on site and then collect monthly revenue. Of course, having ‘skin in the game’ means we are also more responsive to our clients as we want to make sure they get the results they expect so we do too.”

~ Gord Doerksen, IdealPOS

Recurring revenue gives Gord the ability to keep expanding his business into new markets.

"As our recurring revenue from Solink grows, it helps us expand into new markets. Solink’s recurring revenue is very important to our success.”

~ Gord Doerksen, IdealPOS

Solink provides MRR to resellers so they can grow their business.

Solink sells itself

In addition to better security and loss prevention, Solink’s customers get a business intelligence tool that allows them to see video footage of any event. All of this functionality is provided with one intuitive and easy to use interface.

Even when customers don't know about Solink or what video analytics can do, Gord has closed deals just by teaching prospects about the platform.

“We don't have a lot of customers coming to us saying ‘we need Solink.’ However, when they come in we ask them a series of questions. ‘What are your pain points? How much do you like and use your cameras? What did you do today?’ As an example, they’ll describe what happens when they think a bartender is stealing from them. First, they need to check the schedule to figure out when the bartender is working. Then, they need to go through the records for some suspicious transactions. Once they have some time periods in mind, they have to manually scan the camera footage. I then ask, ‘what if I could type in ‘voids by Fred on Tuesday,’ watch all the videos that pop up, and then share those with the manager on duty and Fred at the same time so they can quickly conclude the investigation?’ Suddenly they are very interested in Solink.”

~ Gord Doerksen, IdealPOS

The value Solink provides is immediately evident, even to prospects who aren’t looking for video analytics.

Open up new opportunities with Solink

Solink is helping open new markets for IdealPOS. Their previous customer profile was focused on businesses with POS systems. However, Solink has given them the ability to sell to any business with security cameras.

“If we're going out to see a client and they don't need a point of sale, which is our main solution, or they don't need any of our other offerings, we can always show them Solink. Some clients come in looking for something else, but they leave having only ordered Solink.”

~ Gord Doerksen, IdealPOS

Sell in new industries and increase the size of your sales.

Maintain your current relationships

Anyone who has been in business for a long time knows that relationships bring a lot more value than just the bottom line. Solink understands this and wants resellers and installers to be able to work with their trusted partners.

Since Solink is compatible with most security cameras on the market today, you can keep buying, selling, and installing the brands you currently work with.

“Solink can connect to all of our products. We already used cameras that are compatible with Solink, and we use a variety of camera types, which made it super easy for us to partner with Solink. We didn't need to change the companies that we buy our surveillance equipment from.”

~ Gord Doerksen, IdealPOS

Solink can work with most security cameras on the market today, so you can maintain your current vendor relationships.

Solink partners in you

Solink isn’t interested in superficial affiliate relationships. We want to get to know you and your customer base so we can help your business grow. Solink’s MRR model gives you the income stream you need to get your business to the next level.

Click here to read everything else IdealPOS had to say or sign up for a demo today.

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