New Genetec State of Physical Security Report Shows Accelerating Hybrid Cloud Adoption

  • Dec 04, 2024

Genetec Inc. recently shared the results of its 2025 State of the Physical Security Report. Based on insights from over 5,600 physical security leaders worldwide (including end users, channel partners, systems integrators, and consultants), the report offers a comprehensive analysis of evolving trends in physical security operations.

Hybrid cloud adoption grows as organizations seek flexibility and control

As organizations evaluate cloud solutions for physical security, most are prioritizing a hybrid strategy that aligns with operational needs, budget constraints, and storage requirements. This pragmatic and flexible deployment approach allows critical data and applications to be managed both on-premises and in the cloud.

According to the report, 43% of end users envision hybrid deployments as their preferred approach within the next five years, compared to just 18% favoring fully cloud-based implementations and 17% planning to remain fully on-premises. This preference for hybrid-cloud is echoed by consultants and channel partners, with 66% of consultants planning to recommend hybrid deployments in the next five years.

This data not only reflects the rising demand for adaptable deployment models but also highlights a measured approach to cloud adoption as the industry matures.

By focusing on operational realities, varying costs of the cloud, and evolving security requirements, organizations will be better positioned to successfully adopt the cloud at a pace and cost that reflects their needs.​

“There’s no all-or-nothing with a hybrid-cloud approach. Businesses remain in total control of how they deploy their systems across various locations. With an open ecosystem, they can implement the best technology—whether on-premises or in the cloud— that meets their business needs and avoid unnecessary compromise, without ever being locked into proprietary solutions. This allows them to deploy, scale, and upgrade systems faster, streamline processes, and strengthen their security posture in the most efficient and effective ways,” said Christian Morin, Vice President Product Engineering, Genetec Inc.

IT departments become central to decisions

A decade ago, physical security systems in large organizations were typically managed by personnel in specialized security departments. However, the increasing adoption of cloud and hybrid-cloud solutions, the rise in cybersecurity threats, and the need to align physical and digital security have led IT teams to take an increasingly prominent role in influencing the acquisition and deployment of physical security systems.

According to the report, 77% of end users say physical security and information technology (IT) departments now work collaboratively. Additionally, IT departments are taking on an increasing role in the buying process, with over 50% of end users, systems integrators, and consultants reporting that IT teams are now actively involved in physical security purchasing decisions.

“The evolving role of physical security is reshaping how organizations secure both their people and digital networks. With IT at the forefront of implementing cloud and hybrid solutions, physical security operations are becoming more resilient, data-driven, and adaptable to evolving threats," Morin added.

AI adoption grows as industry prioritizes practical applications

The report reveals a significant rise in the interest toward AI adoption in physical security, with 37% of end users planning to implement AI-powered features in 2025, up from just 10% in 2024. This heightened interest aligns with a strategic, purpose-driven approach. With 42% of end users seeing AI as a tool to streamline security operations, organizations are focusing on practical applications, such as refining threat detection and automating routine processes, with intelligent automation as the ultimate goal.

Featured

  • From Surveillance to Intelligence

    Years ago, it would have been significantly more expensive to run an analytic like that — requiring a custom-built solution with burdensome infrastructure demands — but modern edge devices have made it accessible to everyone. It also saves time, which is a critical factor if a missing child is involved. Video compression technology has played a critical role as well. Over the years, significant advancements have been made in video coding standards — including H.263, MPEG formats, and H.264—alongside compression optimization technologies developed by IP video manufacturers to improve efficiency without sacrificing quality. The open-source AV1 codec developed by the Alliance for Open Media—a consortium including Google, Netflix, Microsoft, Amazon and others — is already the preferred decoder for cloud-based applications, and is quickly becoming the standard for video compression of all types. Read Now

  • Cost: Reactive vs. Proactive Security

    Security breaches often happen despite the availability of tools to prevent them. To combat this problem, the industry is shifting from reactive correction to proactive protection. This article will examine why so many security leaders have realized they must “lead before the breach” – not after. Read Now

  • Achieving Clear Audio

    In today’s ever-changing world of security and risk management, effective communication via an intercom and door entry communication system is a critical communication tool to keep a facility’s staff, visitors and vendors safe. Read Now

  • Beyond Apps: Access Control for Today’s Residents

    The modern resident lives in an app-saturated world. From banking to grocery delivery, fitness tracking to ridesharing, nearly every service demands another download. But when it comes to accessing the place you live, most people do not want to clutter their phone with yet another app, especially if its only purpose is to open a door. Read Now

  • Survey: 48 Percent of Worshippers Feel Less Safe Attending In-Person Services

    Almost half (48%) of those who attend religious services say they feel less safe attending in-person due to rising acts of violence at places of worship. In fact, 39% report these safety concerns have led them to change how often they attend in-person services, according to new research from Verkada conducted online by The Harris Poll among 1,123 U.S. adults who attend a religious service or event at least once a month. Read Now

Most   Popular

New Products

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.