DIGIOP, ObjectVideo Technology Deployed At The Limited Stores

  • Oct 20, 2009

DIGIOP Technologies, with technology provider ObjectVideo, has successfully completed a nationwide deployment of its video management systems for Limited Stores, LLC, an affiliate of Sun Capital and a retailer of upscale women's apparel with 220 stores.

The project consisted of the installation of DIGIOP's DVRs with intelligent analytics capabilities from ObjectVideo and cameras in stores across the United States.

Although primarily known as a leading manufacturer of video management systems for physical security and surveillance applications, DIGIOP was approached by The Limited with a need for a more accurate customer counting option than what was then being used in stores.

DIGIOP's DVRs, which include industry-leading video analytics capabilities from ObjectVideo, enable store managers and executives of The Limited to more accurately track the number of customers who visit their stores. ObjectVideo technology delivers full functionality for the detection, classification and tracking of objects, and the outputting of relevant events for a growing number of security, safety and business intelligence applications.

"DIGIOP's retail solution has provided us a reliable way to measure and monitor the traffic in our stores,” said Roger Coville, CIO for The Limited. “We are now able to use this tool to improve our service levels to our customers, reward our associates for their store's success, and appropriately staff to accommodate our peak shopping times. These enhancements enable The Limited to be more effective, more competitive and ultimately, more profitable."

In the initial pilot test prior to deployment, The Limited compared the performance of thermal imaging customer counting capability with DIGIOP's ObjectVideo-based video analytics option. DIGIOP's solution provided substantially more accurate counts when compared to the thermal imaging counts.

This more accurate customer counting method enables decision makers at The Limited to:

  • Track individual store occupancy data remotely.
  • Measure conversions rates to determine if store associates are effectively assisting customers.
  • Improve customer service by tailoring staffing levels for hours when customer traffic is greatest.
  • Evaluate effectiveness of advertising and marketing programs that are intended to drive traffics to stores.

Because the DIGIOP digital video management systems provide both traditional surveillance features of loss prevention and physical security as well as powerful video analytics capabilities from ObjectVideo, The Limited benefits from a more cost-effective solution and a quicker return on their investment.

"With the DIGIOP solution, The Limited now has a powerful set of visual tools to enhance their ability to serve customers, refine merchandising effectiveness, and improve the security and safety of their stores," said Rich Mellott, president of DIGIOP Technologies.

Featured

  • From Surveillance to Intelligence

    Years ago, it would have been significantly more expensive to run an analytic like that — requiring a custom-built solution with burdensome infrastructure demands — but modern edge devices have made it accessible to everyone. It also saves time, which is a critical factor if a missing child is involved. Video compression technology has played a critical role as well. Over the years, significant advancements have been made in video coding standards — including H.263, MPEG formats, and H.264—alongside compression optimization technologies developed by IP video manufacturers to improve efficiency without sacrificing quality. The open-source AV1 codec developed by the Alliance for Open Media—a consortium including Google, Netflix, Microsoft, Amazon and others — is already the preferred decoder for cloud-based applications, and is quickly becoming the standard for video compression of all types. Read Now

  • Cost: Reactive vs. Proactive Security

    Security breaches often happen despite the availability of tools to prevent them. To combat this problem, the industry is shifting from reactive correction to proactive protection. This article will examine why so many security leaders have realized they must “lead before the breach” – not after. Read Now

  • Achieving Clear Audio

    In today’s ever-changing world of security and risk management, effective communication via an intercom and door entry communication system is a critical communication tool to keep a facility’s staff, visitors and vendors safe. Read Now

  • Beyond Apps: Access Control for Today’s Residents

    The modern resident lives in an app-saturated world. From banking to grocery delivery, fitness tracking to ridesharing, nearly every service demands another download. But when it comes to accessing the place you live, most people do not want to clutter their phone with yet another app, especially if its only purpose is to open a door. Read Now

  • Survey: 48 Percent of Worshippers Feel Less Safe Attending In-Person Services

    Almost half (48%) of those who attend religious services say they feel less safe attending in-person due to rising acts of violence at places of worship. In fact, 39% report these safety concerns have led them to change how often they attend in-person services, according to new research from Verkada conducted online by The Harris Poll among 1,123 U.S. adults who attend a religious service or event at least once a month. Read Now

Most   Popular

New Products

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities