DIGIOP, ObjectVideo Technology Deployed At The Limited Stores
DIGIOP Technologies, with technology provider ObjectVideo, has successfully completed a nationwide deployment of its video management systems for Limited Stores, LLC, an affiliate of Sun Capital and a retailer of upscale women's apparel with 220 stores.
The project consisted of the installation of DIGIOP's DVRs with intelligent analytics capabilities from ObjectVideo and cameras in stores across the United States.
Although primarily known as a leading manufacturer of video management systems for physical security and surveillance applications, DIGIOP was approached by The Limited with a need for a more accurate customer counting option than what was then being used in stores.
DIGIOP's DVRs, which include industry-leading video analytics capabilities from ObjectVideo, enable store managers and executives of The Limited to more accurately track the number of customers who visit their stores. ObjectVideo technology delivers full functionality for the detection, classification and tracking of objects, and the outputting of relevant events for a growing number of security, safety and business intelligence applications.
"DIGIOP's retail solution has provided us a reliable way to measure and monitor the traffic in our stores,” said Roger Coville, CIO for The Limited. “We are now able to use this tool to improve our service levels to our customers, reward our associates for their store's success, and appropriately staff to accommodate our peak shopping times. These enhancements enable The Limited to be more effective, more competitive and ultimately, more profitable."
In the initial pilot test prior to deployment, The Limited compared the performance of thermal imaging customer counting capability with DIGIOP's ObjectVideo-based video analytics option. DIGIOP's solution provided substantially more accurate counts when compared to the thermal imaging counts.
This more accurate customer counting method enables decision makers at The Limited to:
- Track individual store occupancy data remotely.
- Measure conversions rates to determine if store associates are effectively assisting customers.
- Improve customer service by tailoring staffing levels for hours when customer traffic is greatest.
- Evaluate effectiveness of advertising and marketing programs that are intended to drive traffics to stores.
Because the DIGIOP digital video management systems provide both traditional surveillance features of loss prevention and physical security as well as powerful video analytics capabilities from ObjectVideo, The Limited benefits from a more cost-effective solution and a quicker return on their investment.
"With the DIGIOP solution, The Limited now has a powerful set of visual tools to enhance their ability to serve customers, refine merchandising effectiveness, and improve the security and safety of their stores," said Rich Mellott, president of DIGIOP Technologies.