Market Trends

Trends in the Market

The transition continues toward IP

The use of video surveillance in business began with the introduction of CCTV in the early 1960s. Throughout the years, we have witnessed the rapid uptake of some technologies, while others showed promise but never experienced widespread adoption.

Today, there are four trends that are shaping the video industry.

The Transition to IP

A trend that continues to evolve and prove its value is the video security market's transition from analog CCTV video systems to more sophisticated, proactive, network-based IP video. The transition from passive analog to network-based intelligent video solutions has greatly improved the ability to quickly and efficiently detect security breaches, as well as deliver video and data across organizations and to outside agencies.

Network-based IP video more effectively addresses security threats, improves operational efficiency and complies with cost containment mandates. This transition to IP also refl ects customers' desire to treat video as any other network data asset and integrate video with other types of network-based security and corporate data to create a more holistic security solution.

The Move to End-to-End Solution Suites

The video security market is fragmented, and the players vary by vertical, company size and breadth of offering. As the market matures, the question remains: How fast will the process occur?

As we have seen in other sectors, more organizations are looking for a comprehensive suite for their security systems—one that is delivered by a single, trusted vendor, rather than purchasing niche solutions through different providers. In addition to the integration challenges of disparate solutions, other end-user burdens include having to rely on multiple sources for support, maintenance and upgrades.

We have reached a point in the industry at which customers are looking to video as a solution rather than as a disparate number of products or technologies. They are comparing the benefits of the overall suite, not necessarily each and every suite component. While an end-to-end solution may sound counter- intuitive to the previous trend of open IP-based systems, it is actually quite logical and complementary. As long as the end-to-end suite is based on non-proprietary standards, IT platforms and the various modules within the solution—such the video management software, encoders and IP cameras—can operate with other vendors' products.

A Focus on IT-Savvy Customer Service

The benefits of an open, standards-based architecture that can readily integrate with an organization's current IT infrastructure—and commercially available network, server and storage technologies—are obvious. Those benefits drive the need for vendors to deliver a different type of service and support. It is much less about "break and fix" and much more about network configuration, remote access, solution troubleshooting and network monitoring tools.

This represents a change in mindset and expectations from customers. It is not just about how good the product is; it is more about how well the vendorpartner can scale, how IT-savvy employees are, and the level and breadth of expertise that is available to support the solution within a network environment.

The Rise of Integrated Video Analytics

Video analytics always carried the promise of a simplified and automated process to help elevate manual, resource-intensive operations. When video analytics was introduced a few years ago, it was perceived as a stand-alone market with exponential growth possibilities.

But over time, it became a niche that has since evolved into a powerful capability within today's endto- end video suites. As such, video analytics is actually driving greater impact, business value and results as part of an offering. Tighter integration within a broader set of applications and the price efficiencies this structure can carry as part of a broader suite are but a few of the end benefits.

The video security market is going through a very exciting change. We have witnessed a dramatic evolution from "box-based" to "comprehensive solution" sales for video security needs. This is not a revolution but an evolution that will take years, and it is reflected in the four trends highlighted above.

Better understanding of the trends and the changes they bring will enable organizations to more efficiently plan, determine requirements and identify key criteria vital to their success. Acknowledging such trends also will enable vendors and integrators to evolve and expand their solution sets and support offerings to better serve customers' changing needs. All in all, these trends will serve as a catalyst to improve business value, while protecting the lives and assets of people and data around the world.

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