UK Retailer Uses Checkpoint Systems Technology To Tackle Shrink, Improve Visitor Counting

Checkpoint Systems Inc., a supplier of shrink management, merchandise visibility and apparel labeling solutions for the retail industry and its supply chain, today announced that leading vitamin, mineral and herbal supplement retailer Holland & Barrett is rolling out Checkpoint’s EVOLVE Electronic Article Surveillance (EAS) system with fully integrated visitor counting at 135 stores in the UK.

The EVOLVE system will allow the retailer to tackle theft and accurately measure customer throughput.

Holland & Barrett, NBTY Europe, which consists of Holland & Barrett, GNC, Natures Way, De Tuinen and Julian Graves and has more than1,000 stores across the UK, Ireland and Holland, initially elected to install Checkpoint Systems’ visitor counting solution, CheckCount, as a stand-alone system to monitor the sales effectiveness of its staff and gather quantified results from marketing campaigns.

However, Holland and Barrett realized the additional benefits that an integrated EAS and visitor counting system could deliver, in terms of return on investment for both the loss prevention department and the marketing and sales teams.

“The results of the CheckCount trial were extremely positive and gave us access to detailed data that we needed in order to improve our sales techniques in individual stores, as well as gain a better understanding of the effectiveness of marketing campaigns,” said Jon Pilkington, internal audit manager at Holland & Barrett “With ‘people-counting’ technology we are able to measure which promotions get customers through the door.

“We had initially approached Checkpoint solely about visitor counting. After a limited initial trial of the CheckCount solution, Checkpoint suggested we explore the new EVOLVE EAS system with a visitor counting solution integrated into the EAS pedestals. We previously had no EAS systems in our stores, so we were eager to see how they could reduce shrink and increase our average transaction value by allowing us to give customers open access to more of our products, knowing the products would now be secured from theft. The integrated EVOLVE solution provided us with the same accurate visitor counting data, but also helped us to reduce shrink. The EVOLVE system was a perfect fit for us as it allowed us to solve two problems with one solution. As such we agreed to run a three-month trial of the EVOLVE integrated platform.”

The results of the trial convinced Holland & Barrett to roll out Checkpoint Systems’ EVOLVE EAS system to tackle shrink, increase shelf availability, monitor customer throughput, improve store operations and ultimately enhance their bottom-line performance. The EVOLVE antennas, integrated with Checkpoint’s visitor counting solution, will be fitted at store entrances.

In addition, Holland & Barrett is using Checkpoint’s Enhanced Performance (EP) labels with the EVOLVE system. The EP Labels family includes labels that are significantly smaller in size, making them an excellent choice for small health and vitamin items, while actually enhancing detection performance and increasing the effectiveness of the system.

“We agreed to an initial trial period of three months, and we were so impressed with the results that we decided to fully roll out the EVOLVE solution, incorporating visitor counting,” Pilkington said. “The integrated systems’ ability to monitor activity in-store, increase our average transaction value and secure our merchandise from theft, delivered a return on investment far more quickly than other systems.”

EVOLVE’s integrated visitor counting is powered by the EVOLVE VisiPlus unit, a bi-directional people counter housed right on the antenna that accurately measures the number of people entering and exiting a store. The system’s built-in connectivity allows data to be automatically exported daily for detailed analysis and reporting. This helps retailers improve store operations and, when combined with PoS transactional data, understand their customer conversion rate.

Holland & Barrett also chose to integrate EAS compliance management tools into the EVOLVE system. Store staff members enter reasons for EAS activations into CheckPro Compliance Manager - a small unit located near the store entrance/exit. This information is then uploaded to Checkpoint’s Web-based reporting service, where retailers can remotely monitor and report on the reasons for EAS activations. The reports help the loss prevention department maximize the return on their EAS investment by allowing them to pinpoint operational issues and initiate corrective actions, and ensure that staff are actively engaged in the EAS program.

Currently, the integrated Checkpoint Systems EVOLVE solution has been installed at 135 Holland & Barrett stores across the UK and Ireland to date, with additional stores planned for the future.

 

Featured

  • Cloud Adoption Gives Way to Hybrid Deployments

    Cloud adoption is growing at an astonishing rate, with Gartner forecasting that worldwide public cloud end-user spending will approach $600 billion by the end of this year—an increase of more than 21% over 2022. McKinsey believes that number could eclipse $1 trillion by the end of the decade, further underscoring the industry’s exponential growth. Read Now

  • AI on the Edge

    Discussions about the merits (or misgivings) around AI (artificial intelligence) are everywhere. In fact, you’d be hard-pressed to find an article or product literature without mention of it in our industry. If you’re not using AI by now in some capacity, congratulations may be in order since most people are using it in some form daily even without realizing it. Read Now

  • Securing the Future

    In an increasingly turbulent world, chief security officers (CSOs) are facing a multitude of challenges that threaten the stability of businesses worldwide. Read Now

    • Guard Services
  • Security Entrances Move to Center Stage

    Most organizations want to show a friendly face to the public. In today’s world, however, the need to keep people safe and secure has become a prime directive when designing and building facilities of all kinds. Fortunately, there is no need to construct a fortress-like entry that provides that high level of security. Today’s secured entry solutions make it possible to create a welcoming, attractive look and feel at the entry without compromising security. It is for this reason that security entrances have moved to the mainstream. Read Now

Featured Cybersecurity

New Products

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file. 3

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction. 3

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols. 3