Samsung Ends Relationship With GVI As Master Distributor

Samsung Techwin America announced today a realignment of its reseller strategies aimed at becoming a “significant contributing partner” to the distributor and systems integrator marketplace.

“We want to be an integral part of our channel partners’ business strategy”, said Frank De Fina, Samsung’s senior vice president of sales and marketing, “We want to earn the business by investing resources at the channel level to drive sales to distributors and systems integrators.”

In a move largely anticipated by the security industry, Samsung Techwin America will be dissolving its relationship with GVI Security Inc. headquartered in Carrollton, Texas effective January 1, 2011.

“We greatly appreciate GVI’s contribution to Samsung’s business over the years, and wish them continued success in their future business endeavors,” DeFina said.

Samsung’s loyal distributor and Integrator base will now be served directly through the company’s North American operations headquartered in Ridgefield Park, NJ.

“We will continue to capitalize on the global resources and brand recognition behind the Samsung name to further enhance our leadership role in the video surveillance market,” DeFina said. “And we will continue to expand our product offering to provide our customers with the best performance and value proposition.”

In October of 2009, Samsung Electronics announced the sale of their CCTV business to Samsung Techwin or STA, a sister subsidiary in the Samsung group of companies.

According to Steve Walin, CEO of GVI Security, “When Samsung merged their two security divisions effective Jan 1, 2010, we structured an agreement with STA whereby we could mutually serve the Americas. Unfortunately, we have found that, despite our best efforts and intentions, the approach introduced too much conflict and did not work effectively for our customers and our companies. Therefore a mutual decision was made to terminate our agreement. Effective January 1, 2011, GVI Security will no longer be selling and supporting Samsung products.”

In addition to all Sales activities, Samsung will be handling all warranty returns or product support issues directly. Their customers are being advised to call Samsung directly for more details.

“It has been a pleasure working together with Samsung Electronics to grow their product line and market presence throughout the Americas. Moving forward, the GVI team will continue to bring leading security product solutions to the market in addition to providing excellent support to our customers. We will have several announcements in January regarding significant new products we are adding to our line,” said Joe Restivo, COO and CFO of GVI Security.

For now, GVI Security will focus on its own product line, including the Auto IP camera and razberi products. However, company officials are preparing to make a key announcement in January about additional products.

“We’re very bullish about business in 2011,” Whalin said during a phone interview Dec. 17. “We expect great things to come. November was an excellent month and so far, December is better than expected, without much of a seasonal impact.”


  • Until We Meet Again

    A short three years ago we were all pondering whether to attend any tradeshows all thanks to COVID-19. Sorry to bring that nightmare up again, but it seems that little pandemic is in the rear-view mirror, and it’s time to meet again. Read Now

    • ISC West
  • Cyber Hygiene: What it Looks Like for IoT Devices

    Cyber Hygiene: What it Looks Like for IoT Devices

    For our second pillar about the Industrial Internet of Things (IIoT) Pillars of Security, we are going to discuss what cyber hygiene looks like for IoT devices. Read Now

  • ISC West Announces 2023 Keynote Series Speaker Lineup

    The International Security Conference (ISC), in collaboration with premier sponsor Security Industry Association (SIA), announced five of this year’s ISC West Keynote Series speakers. ISC West will kick off its annual conference on March 28 (SIA Education@ISC: March 28-30 | Exhibit Hall: March 29-31) at the Venetian Expo in Las Vegas, Nevada. Read Now

    • ISC West
  • Accelerating Security Modernization

    In recent years, the term “digital transformation” has been one of the most frequently used buzzwords across industries. On its most basic level, it refers to the reimagining of how an organization leverages its technology systems to improve business processes. Read Now

Featured Cybersecurity

New Products

  • Dinkle DKU Barrier Terminal Blocks

    Dinkle DKU Barrier Terminal Blocks

    New DKU screw type terminal blocks use a spring-guided system where the screws are integrated and captive within the terminal enclosure. These screws can be backed out so that ring- or U-shaped cable lugs can be inserted, without the possibility of losing the screw. 3

  • Pivot3 Surety

    Pivot3 Surety

    Pivot3 has announced Surety, a new intelligent software framework to simplify the management and monitoring of physical security environments. 3

  • Paxton10 CORE Cameras

    Paxton10 CORE Cameras

    The new CORE Series cameras feature edge processing for ultimate scalability, built-in edge storage, and plug-and-play installation. The addition of the CORE Series gives installers new hardware, better choice, and more value than ever before. 3