What's All The Fuss
- By Ralph C. Jensen
- Feb 07, 2013
Reports from security analysts indicate that
the analog market still accounts for about 87
percent of all security cameras. That number
seems a little ambitious, and I would set the
number lower. Here’s why.
I am afforded the opportunity to view a lot
of installs around the country, and every one
of them is about the installation of networked
cameras. I’ve never been invited to a place where someone has installed
100 or more analog cameras, which makes me believe that
IP video surveillance is on the rise. Here’s another reason why.
Price plays a key role in buying equipment. The cost of analog
versus IP network equipment is as close as it ever has been.
IP cameras offer so much more in terms of clarity, coverage and
replay. The cost to install and maintain a networked IP system is
far more beneficial to the end user. Thus, new markets are opening
their doors to the video surveillance market. See what I mean?
The Chinese video surveillance market estimated its worth at
$2.6 billion in 2011, an increase of more than 30 percent over
2010. That market has continued to grow into 2013. Southeast
Asia, primarily Vietnam, will be the fastest growing market between
2010 and 2015. The expected growth is 22.3 percent. Vietnam
accounts for only 10 percent of this figure, but that is a significant
growth for an emerging market.
“Due to the increasing demand for high-resolution images,
network security products, especially network cameras, gained
market share in 2011,” said Cheryl Li, research analyst at IMS
Research. “In fact, network camera revenue increased 130 percent
in 2011. In addition, the growth also benefited from the increasing
number of participants in the market.”
Growth in the industry stems from high definition and megapixel
cameras. In Vietnam, for instance, high priorities are transportation,
energy, irrigation and urban development projects.
I believe that emerging markets can teach developed markets
a thing or two about security installations, beginning with the
power of the networked camera, and its viability to vertically
grow markets.
This article originally appeared in the February 2013 issue of Security Today.
About the Author
Ralph C. Jensen is the Publisher/Editor in chief of Security Today magazine.