Research: Global Video Surveillance Market to Expand by Double-Digit Percentage in 2014
The worldwide market for video surveillance
equipment is expected to expand by more than 12 percent this year, according
to a new white paper from IHS Technology entitled Trends for
2014 - Video Surveillance Trends for the Year Ahead.
Revenue in 2014 is expected to rise to $15.9 billion, up from $14.1 billion
in 2013, as presented in the attached figure.
"During the past decade the video surveillance equipment market has grown
quickly, expanding at a double-digit rate in most years," said Niall
Jenkins, research manager, video surveillance and security services for IHS.
"This year will be no exception, with growth led by strong demand for
fixed-dome and 180/360-degree network camera products. As for vertical
markets, the city surveillance and utility/energy sectors will drive the
biggest increases in sales."
The expansion of the market represents the first of 10 key trends that will
shape the video surveillance business in 2014. These trends range from the
rising use of big data, to the arrival of thermal cameras in the commercial
market, to the continued introduction of power over Ethernet (POE)
Looking at the remaining trends, IHS predicts:
- Police forces will increasingly request, and need to manage, crowdsourced
video surveillance data. While this will allow law-enforcement agencies to
react more quickly, especially with the use of social media monitoring, it
will also create data analysis and manipulation challenges.
- In China, the concept of the cloud is becoming increasingly popular, especially as the telecom infrastructure matures. As network bandwidth improves and network product pricing declines, cloud-based video surveillance solutions have drawn the attention of more suppliers.
- Increased competition, new products and new end-user markets will mean that
2014 is a breakthrough year for thermal camera technology.
- The big video surveillance camera category winner in 2014 will be
180/360-degree panoramic network cameras, with global unit shipments
forecast to increase by more than 60 percent year-on-year.
- Recent developments in POE standards and products make the technology a much
more viable option for security managers.
- Following the school shooting in Sandy Hook, the idea of facility security
managers securely sharing live-video footage with law enforcement in the
event of an incident has gained renewed focus. With costs dropping and
attention growing on the protection of assets of both the physical and human
kind in the post-Sandy Hook era, 2014 could be the year where live streaming
of video surveillance to law enforcement becomes the norm.
- The market in 2014 for video surveillance devices with chargeable video
content analysis (VCA) will expand in applications where end-users need
advanced and reliable analytics.
- With much of the technology already available, and given the constant need
to differentiate products and increase system efficiency, the market will
see greater emphasis on the audio capabilities of video surveillance systems
- Video surveillance vendors will look at new markets as they invest profits
made from years of fast sales growth. This trend will continue in 2014, with
more new product and service announcements coming from network-focused
security companies, as they seek to add fresh revenue streams to their