Security Industry Association Announces the 2025 Security Megatrends

  • Dec 23, 2024

The Security Industry Association (SIA) has identified and forecasted the 2025 Security Megatrends, which form the basis of SIA’s signature annual Security Megatrends report defining the top 10 factors influencing both short- and long-term change in the global security industry.

SIA’s 2025 Security Megatrends were selected based on fall 2024 survey data and focus group input received from hundreds of top security industry business leaders, association leadership, key volunteers and speakers for the 2024 Securing New Ground (SNG) conference, which took place Oct. 8-9 in New York City.

Each year, SIA produces the Security Megatrends report, which is made available to download for free. These Security Megatrends are the top forces at play in security, shaping executives’ business decisions and expected to have far-reaching impacts on businesses across the industry. These trends play an instrumental role in the insights and discussions at SNG, which brings together the leading entrepreneurs, luminaries, CEOs and investors in the security industry for top-quality information sharing, networking and business analysis.

The 2025 Megatrends report revealed that there is no trend larger or more impactful to the security industry than the evolution of the channel. Artificial intelligence (AI), cloud, technology upheaval, razor-thin margins, new competitors, direct-to-customer sales and delivery models and changing end-user requirements are converging to create the most challenging wave of change the channel has ever seen, felt primarily in the systems integration channel.

In SIA’s survey of members as part of the research for the 2025 Security Megatrends report, nearly 70% of respondents said their channel buyers are changing from the traditional security integrator, and security practitioner experts stressed a desire for integrators to be fully embedded on their teams in order for them to better understand practitioners’ needs and wants.

“The future isn’t always predictable, but it’s always exciting,” said Scott Dunn, chair of the SIA Board of Directors and senior director of business development at Axis Communications. “Integrators are the second largest core of our membership, and the amount of upheaval facing today’s integrators is profound. Artificial intelligence has burst upon our industry in recent years and holds great promise for our industry’s future. We have watched as operational technology converges with information technology and simultaneously with all aspects of security – physical and cyber. These profound changes call upon us to adapt and to realign our industry to the needs of the modern business world.”

The 2025 Security Megatrends are:

  1. Evolution of the Channel
  2. AI: Intelligent Automation of Security
  3. Correcting the Systemic Undervaluation of Security
  4. Visual Intelligence, Not Video Surveillance
  5. IT-OT Security Convergence
  6. Platform Aggregation
  7. Democratization of Identity and Mobile Credentials
  8. Growth of Advanced Detection Technologies
  9. Shift of Influence From Hardware to Software
  10. SaaS, HaaS, DaaS and a Managed Services Future

Key stats highlighted in the report include:

  • 52% of surveyed SIA members said the future impact of AI on the security industry is greatly or somewhat underappreciated
  • 81% of security industry manufacturers and solution providers say predictive data analytics are a meaningful or very meaningful component of their existing or soon-to-be-released products, software or solutions
  • 91% of security solutions developers characterized their firms’ research and development investments as being fully, heavily or somewhat focused on AI – an increase from the 74% reported in 2023
  • In addition to defining the latest Security Megatrends, the 2025 forecast report shares perspectives on how these trends can affect security practitioners, integrators and chief security officers, examines key foundational trends for business leaders to manage as they operate within the security industry, features a collection of premier executive takeaways and includes numerous challenges and disruptors, as well as predictions for how trends will play out over the next year.

    View and/​​​or download the official 2025 Security Megatrends report here.

Featured

  • Report: 47 Percent of Security Service Providers Are Not Yet Using AI or Automation Tools

    Trackforce, a provider of security workforce management platforms, today announced the launch of its 2025 Physical Security Operations Benchmark Report, an industry-first study that benchmarks both private security service providers and corporate security teams side by side. Based on a survey of over 300 security professionals across the globe, the report provides a comprehensive look at the state of physical security operations. Read Now

    • Guard Services

  • Identity Governance at the Crossroads of Complexity and Scale

    Modern enterprises are grappling with an increasing number of identities, both human and machine, across an ever-growing number of systems. They must also deal with increased operational demands, including faster onboarding, more scalable models, and tighter security enforcement. Navigating these ever-growing challenges with speed and accuracy requires a new approach to identity governance that is built for the future enterprise. Read Now

  • Eagle Eye Networks Launches AI Camera Gun Detection

    Eagle Eye Networks, a provider of cloud video surveillance, recently introduced Eagle Eye Gun Detection, a new layer of protection for schools and businesses that works with existing security cameras and infrastructure. Eagle Eye Networks is the first to build gun detection into its platform. Read Now

  • Report: AI is Supercharging Old-School Cybercriminal Tactics

    AI isn’t just transforming how we work. It’s reshaping how cybercriminals attack, with threat actors exploiting AI to mass produce malicious code loaders, steal browser credentials and accelerate cloud attacks, according to a new report from Elastic. Read Now

  • Pragmatism, Productivity, and the Push for Accountability in 2025-2026

    Every year, the security industry debates whether artificial intelligence is a disruption, an enabler, or a distraction. By 2025, that conversation matured, where AI became a working dimension in physical identity and access management (PIAM) programs. Observations from 2025 highlight this turning point in AI’s role in access control and define how security leaders are being distinguished based on how they apply it. Read Now

Most   Popular

New Products

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file.

  • 4K Video Decoder

    3xLOGIC’s VH-DECODER-4K is perfect for use in organizations of all sizes in diverse vertical sectors such as retail, leisure and hospitality, education and commercial premises.