Best Buy Leverages Verint Analytics Solution

  • Nov 03, 2008

Verint Systems Inc. recently announced that its Nextiva Retail Traffic Analysis solution is being used by Best Buy Co., Inc. -- a multinational retailer of technology and entertainment products and services -- as part of a program designed to help analyze and optimize customer experiences associated with product placement and promotions.

Already a Verint customer with more than 60 percent of its retail stores being monitored with Verint equipment, Best Buy deployed Verint’s retail traffic product on a 45 camera platform in one of its 45,000 square foot retail stores to evaluate the value-added solution.

Designed to leverage existing video surveillance applications, Nextiva Retail Traffic Analysis provides real-time information regarding customer count, traffic patterns, dwell-times and broad information regarding customers’ in-store shopping behaviors.

“We are already impressed with the value Nextiva Retail Traffic Analysis has shown for Best Buy in the areas of product placement, and the effectiveness of displays and promotional positioning,” said Tim Fisher, director of loss prevention and safety, Best Buy. “Within hours of the installation, store management was working actively with the solution and modifying product placement based on the information. Store operations found the user interface to be intuitive and easy to use, and we are very encouraged about the possibilities the solution can deliver.”

Nextiva Retail Traffic Analysis helps retailers understand shopper behaviors and trends by providing insight into in-store promotions and advertising campaigns, identifying traffic flow patterns and measuring dwell-time, and helping to ensure proper product placement on shelves and aisles.

By using a video analytics tool, retailers can extract and search customer behaviors through an easy-to-use video management application. In addition, the analysis can be used along with point-of-purchase data to further understand buying patterns. Armed with this type of information, retailers can determine the success rate of promotions and optimize store layout and design to help improve the customer experience and maximize sales.

“Partnering with a widely respected retailer like Best Buy is ideal as traffic measurement and conversion rates have become key metrics as critical as turning on the lights for retailers,” said Jim Clark, senior vice president and general manager, Verint Video Intelligence Solutions. “Nextiva continues to meet organizational needs in enabling retailers, among other verticals, to better understand whether changes in traffic and sales are due to individual store management, marketing programs, corporate operations or the characteristics of a particular location.”

Featured

  • Report: 47 Percent of Security Service Providers Are Not Yet Using AI or Automation Tools

    Trackforce, a provider of security workforce management platforms, today announced the launch of its 2025 Physical Security Operations Benchmark Report, an industry-first study that benchmarks both private security service providers and corporate security teams side by side. Based on a survey of over 300 security professionals across the globe, the report provides a comprehensive look at the state of physical security operations. Read Now

    • Guard Services

  • Identity Governance at the Crossroads of Complexity and Scale

    Modern enterprises are grappling with an increasing number of identities, both human and machine, across an ever-growing number of systems. They must also deal with increased operational demands, including faster onboarding, more scalable models, and tighter security enforcement. Navigating these ever-growing challenges with speed and accuracy requires a new approach to identity governance that is built for the future enterprise. Read Now

  • Eagle Eye Networks Launches AI Camera Gun Detection

    Eagle Eye Networks, a provider of cloud video surveillance, recently introduced Eagle Eye Gun Detection, a new layer of protection for schools and businesses that works with existing security cameras and infrastructure. Eagle Eye Networks is the first to build gun detection into its platform. Read Now

  • Report: AI is Supercharging Old-School Cybercriminal Tactics

    AI isn’t just transforming how we work. It’s reshaping how cybercriminals attack, with threat actors exploiting AI to mass produce malicious code loaders, steal browser credentials and accelerate cloud attacks, according to a new report from Elastic. Read Now

  • Pragmatism, Productivity, and the Push for Accountability in 2025-2026

    Every year, the security industry debates whether artificial intelligence is a disruption, an enabler, or a distraction. By 2025, that conversation matured, where AI became a working dimension in physical identity and access management (PIAM) programs. Observations from 2025 highlight this turning point in AI’s role in access control and define how security leaders are being distinguished based on how they apply it. Read Now

Most   Popular

New Products

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles.

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.