Brink’s Home Security Announces Name Change

  • Jul 02, 2009

Brink’s Home Security Holdings Inc. recently announced that it is changing the name of its home and business security offering to Broadview Security.

The company noted that its NYSE ticker symbol, “CFL,” which represents its mission to create “Customers For Life,” will remain the same.

“Our new name, Broadview Security, reflects the wide range of security services we offer and the active protection we provide to families and businesses,” Allen said. “It represents our long-standing commitment to deliver peace of mind to our customers. Broadview Security provides a strong platform to continue our growth through the expansion of our security offerings.”

Brink’s Home Security Holdings Inc. spun off as a separate publicly traded entity from its former parent on October 31, 2008. As a condition of the spin-off, the company is required to change its brand name and corporate name within three years. Today’s announcement marks the introduction of the new brand, Broadview Security.

The development of the new brand will be supported by a major marketing investment of an estimated incremental $70-$120 million over the next two to three years. The majority of the investment will focus on direct response television advertising. The new advertising campaign will break on July 6 on over 40 cable television stations, introducing Broadview Security and carrying the tag line “the next generation of Brink’s Home Security.”

“Our customers can expect the same high-quality, award-winning service from our dedicated employees that has kept our company at the forefront of the security industry for the past 25 years,” Allen said. “We are very excited about our new brand name, Broadview Security. We believe we are exceptionally well-positioned for continued growth in our customer base, revenues and profits.”

Featured

  • Maximizing Your Security Budget This Year

    7 Ways You Can Secure a High-Traffic Commercial Security Gate  

    Your commercial security gate is one of your most powerful tools to keep thieves off your property. Without a security gate, your commercial perimeter security plan is all for nothing. Read Now

  • Protecting Data is Critical

    To say that the Internet of Things (IoT) has become a part of everyday life would be a dramatic understatement. At this point, you would be hard-pressed to find an electronic device that is not connected to the internet. Read Now

  • Mobile Access Adoption

    Smartphones and other mobile devices have had a profound impact on how the world securely accesses the workplace and its services. The growing adoption of mobile wallets and the new generation of users is compounding this effect. Read Now

  • Changing Mindsets

    We have come a long way from the early days of fuzzy analog CCTV systems. During that time, we have had to migrate from analog to digital signals. When IP-based network cameras arrived, they opened a new world of quality and connectivity but also introduced plenty of challenges. Thankfully, network devices today have become smart enough to discover themselves and even self-configure to some degree. While some IT expertise is certainly required, things are much smoother these days. The biggest change is in how fast security cameras and supporting infrastructure are evolving. Read Now

Most   Popular

Featured Cybersecurity

Webinars

New Products

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation. 3

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols. 3

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis. 3