Poll: 90 Percent Of Retailers Experience Positive Effects With Video Surveillance

  • Nov 02, 2009

Nine out of 10 shop owners have experienced fewer thefts and robberies, and increased security for staff since installing video surveillance. This is shown in a survey by the Swedish Retail Institute that has been conducted on behalf of the Swedish Trade Federation in cooperation with Axis Communications.

“This survey shows that there is great interest in video surveillance and security issues within Retail,” said Dick Malmlund, security manager with the Swedish Trade Federation. “Retailers need both education and support to be able to make the right decision when choosing surveillance systems for their stores. We'd really like to let our members know the benefits of the new technology.”

According to the survey the main reasons shop owners install video surveillance is to help prevent or investigate thefts, robberies and shoplifting, and increase security for staff. 66 percent of those who have installed surveillance said they feel the security for staff has increased, and more than half have experienced a reduction in theft, robbery and shoplifting.

Nearly 60 percent say they have not experienced any adverse effects of surveillance at all.

However three out of ten have indicated poor image quality as a negative effect. Of these, 70 percent have analog cameras in their systems. Analog cameras provide significantly lower resolution and lower quality of recorded material than today's IP cameras.

“If the usability of a monitoring system is the most important issue for shop owners, the focus must be on image quality. Some shop owners feel that it is expensive to install IP systems, but this technology is more flexible and future-proofed than analog,” said Magnus Zederfeldt, who is responsible for Axis Communications sales in the Nordic and Baltic countries. “They can also contribute to business value through other functions, such as remote monitoring and footfall analysis."

Half of respondents are interested in learning more about video surveillance functions and how they can benefit their business. Functions such as footfall analysis and heat maps can identify the most crowded areas in a shop and identify how long people spend in certain areas. With this type of information the business is in a better position to manage the flow of people, which can help increase customer satisfaction and create more effective product positioning.

Featured

  • The Future of Access Control: Cloud-Based Solutions for Safer Workplaces

    Access controls have revolutionized the way we protect our people, assets and operations. Gone are the days of cumbersome keychains and the security liabilities they introduced, but it’s a mistake to think that their evolution has reached its peak. Read Now

  • A Look at AI

    Large language models (LLMs) have taken the world by storm. Within months of OpenAI launching its AI chatbot, ChatGPT, it amassed more than 100 million users, making it the fastest-growing consumer application in history. Read Now

  • First, Do No Harm: Responsibly Applying Artificial Intelligence

    It was 2022 when early LLMs (Large Language Models) brought the term “AI” into mainstream public consciousness and since then, we’ve seen security corporations and integrators attempt to develop their solutions and sales pitches around the biggest tech boom of the 21st century. However, not all “artificial intelligence” is equally suitable for security applications, and it’s essential for end users to remain vigilant in understanding how their solutions are utilizing AI. Read Now

  • Improve Incident Response With Intelligent Cloud Video Surveillance

    Video surveillance is a vital part of business security, helping institutions protect against everyday threats for increased employee, customer, and student safety. However, many outdated surveillance solutions lack the ability to offer immediate insights into critical incidents. This slows down investigations and limits how effectively teams can respond to situations, creating greater risks for the organization. Read Now

  • Security Today Announces 2025 CyberSecured Award Winners

    Security Today is pleased to announce the 2025 CyberSecured Awards winners. Sixteen companies are being recognized this year for their network products and other cybersecurity initiatives that secure our world today. Read Now

Most   Popular

New Products

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles.