Sturgis Rally’s Full Throttle Saloon Deploys IQinVision Cameras

IQinVision recently announced that Michael Ballard’s Full Throttle Saloon, the epicenter of the world-famous Sturgis Motorcycle Rally, has deployed a mix of IQeye cameras for security and surveillance at this high-volume cash operation.

The integrator for the unique installation is Spearfish, S.D.-based Clearwater Security and Investigations.

With more than 30,000 visitors daily, the Full Throttle Saloon is the place to be during the Sturgis Rally in South Dakota each year. This year’s 70th Sturgis Rally will be August 9-15, and the Full Throttle’s 300 employees, including 100 plus bartenders, can focus on keeping their thousands of customers happy while Clearwater and IQinVision take care of minding the cash and recording any patrons that might want to celebrate a bit too much.

Jeff Haase, owner of Clearwater Security and Investigations, and his team of security experts have an arsenal of tools deployed at the Full Throttle that are more powerful than some of the casinos in Las Vegas:

“Using cutting-edge surveillance cameras from IQinVision has made our daunting task much easier,” Haase said. “Imagine trying to keep an eye on 30,000 visitors and 100 bartenders. You've got to follow the cash, each transaction, and make sure that Ballard's money stays where it’s supposed to stay.”

Ten IQeyes -- six Mini Domes, three Alliance domes, and a single Sentinel -- are all that is needed to do the job of protecting people, cash, and all other assets during the week-long celebration and for the rest of the year. Managing high-performance HD megapixel network cameras can be a challenge without the right software, so Haasb chose Milestone Open Platform IP management software to ensure he gets the best from the IQeye cameras.

Haase’s been impressed with the system’s functionality.

“With IQinVision's Alliance Series megapixel cameras, we're able to digitally pan, tilt, and zoom in so close that we can literally count each bill that is placed in the cash register,” he said.

In addition to closely monitoring the saloon’s high-volume cash transaction areas, this year Haase has added cameras to other sensitive areas like the Full Throttle Saloon Bank, which allows his team to monitor the cash as it makes its way through thousands of bar patrons, to the teller, and into the vault.

“The new cameras we've deployed this year in the bank will allow us to count each bill, track what the teller is entering into the bank's computer system, and observe the teller place each cash register's net deposit in the vault,” Haase explained.

 The Full Throttle Saloon stores over 10 Terabytes of video, and it can be recalled as necessary for law enforcement, internal documentation, and/or insurance purposes.

Full Throttle’s owner has been pleased with the increased level of protection his system provides,

“Four out of five businesses go out of business because of theft, and bars are close to the top of the list. This system is well worth the investment -- it has paid for itself each year,” said Michael Ballard.

Managing the massive crowds at the Full Throttle Saloon is also an important security system objective.

“With our IQeye cameras, we're able to detect problems a lot of times before they even start,” said Haase. “This critical addition to standard bar security enables ground security staff to respond faster and make necessary interventions before problems erupt, leading to a safer, more enjoyable, rally experience for all.”

Featured

  • Report: 47 Percent of Security Service Providers Are Not Yet Using AI or Automation Tools

    Trackforce, a provider of security workforce management platforms, today announced the launch of its 2025 Physical Security Operations Benchmark Report, an industry-first study that benchmarks both private security service providers and corporate security teams side by side. Based on a survey of over 300 security professionals across the globe, the report provides a comprehensive look at the state of physical security operations. Read Now

    • Guard Services
  • Identity Governance at the Crossroads of Complexity and Scale

    Modern enterprises are grappling with an increasing number of identities, both human and machine, across an ever-growing number of systems. They must also deal with increased operational demands, including faster onboarding, more scalable models, and tighter security enforcement. Navigating these ever-growing challenges with speed and accuracy requires a new approach to identity governance that is built for the future enterprise. Read Now

  • Eagle Eye Networks Launches AI Camera Gun Detection

    Eagle Eye Networks, a provider of cloud video surveillance, recently introduced Eagle Eye Gun Detection, a new layer of protection for schools and businesses that works with existing security cameras and infrastructure. Eagle Eye Networks is the first to build gun detection into its platform. Read Now

  • Report: AI is Supercharging Old-School Cybercriminal Tactics

    AI isn’t just transforming how we work. It’s reshaping how cybercriminals attack, with threat actors exploiting AI to mass produce malicious code loaders, steal browser credentials and accelerate cloud attacks, according to a new report from Elastic. Read Now

  • Pragmatism, Productivity, and the Push for Accountability in 2025-2026

    Every year, the security industry debates whether artificial intelligence is a disruption, an enabler, or a distraction. By 2025, that conversation matured, where AI became a working dimension in physical identity and access management (PIAM) programs. Observations from 2025 highlight this turning point in AI’s role in access control and define how security leaders are being distinguished based on how they apply it. Read Now

New Products

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.