Jeffrey Liu

A Conversation with Dr. Jeffrey Liu, President and CEO of Infinova

  • Jan 13, 2011
Video surveillance system manufacturer Infinova put up its IPO on the Chinese stock exchange in December. We talked with CEO Dr. Jeffrey Liu about why the company chose China and what Infinova plans to do with the $300 million it raised in the sale.

Q. Why has Infinova decided to place its IPO on the Chinese stock exchange rather than the NYSE?

A. The Initial Public Offering was placed on the Chinese Stock Exchange because it is one of the top IPO markets globally – PricewaterhouseCoopers expects to see $60 billion raised in China in 2011.

The other short answer is that it would allow us to raise more money. As we have offices and sales throughout the world, we are in the position where we could choose the stock exchange that would let us raise the most money. Most will acknowledge that the United States is a tough place to raise capital now. In contrast to IPO markets throughout the world, the Chinese IPO market is very strong, and so that’s why we chose to list the company there.


Q. What does Infinova plan to do with the capital that the IPO will raise?

A. Infinova will use the $300 million to grow both organically and through complementary acquisitions. This includes expanding our global sales network, advancing global marketing to strengthen the Infinova brand, and continuing research and development to bring more video technology breakthroughs. We recently had product announcements for H.264 products at ASIS and, in April at ISC West, we will announce our family of ONVIF-compliant products.

We are also starting to look for suitable technology companies to form partnerships and alliances that will advance Infinova solutions and the acquisition of manufacturing and distribution companies to grow our market share.

We have more than 290 R&D engineers, meaning our channel partners will be able to continue to expand their businesses knowing that we will respond. From a marketing point of view, we plan to strengthen our position as “the integrator’s manufacturer,” so we can even better support our integrators and partners by delivering video systems that meet their customers’ needs.

Q. Does your company have its eye on expanding its presence in the Chinese market? Where do you see the biggest opportunities for growth?

A. We look forward to expanding our presence in all markets, including China. Of course, China is growing very rapidly and we fully intend to leverage our presence in China. However, interestingly for Infinova, we are seeing about the same rate of growth in all areas of the world: North America, Latin America, Europe, the Middle East, India and Asia, both in and out of China.

 
Q. Your company is widely known for products that smooth the transition from analog to IP video. How do you see that transition proceeding in the next year?

A. We look forward to helping Infinova integrators help their customers migrate efficiently from analog to digital solutions in the most cost-effective way. Many times, too many compromises must be made when end users find that they must scrap their analog control room equipment when it is not yet fully depreciated.

For this reason, Infinova has created products and programs that help integrators enable their customers to move to IP as budgets and requirements dictate while also extending the life of their existing analog surveillance systems.


Featured

  • Report: 47 Percent of Security Service Providers Are Not Yet Using AI or Automation Tools

    Trackforce, a provider of security workforce management platforms, today announced the launch of its 2025 Physical Security Operations Benchmark Report, an industry-first study that benchmarks both private security service providers and corporate security teams side by side. Based on a survey of over 300 security professionals across the globe, the report provides a comprehensive look at the state of physical security operations. Read Now

    • Guard Services

  • Identity Governance at the Crossroads of Complexity and Scale

    Modern enterprises are grappling with an increasing number of identities, both human and machine, across an ever-growing number of systems. They must also deal with increased operational demands, including faster onboarding, more scalable models, and tighter security enforcement. Navigating these ever-growing challenges with speed and accuracy requires a new approach to identity governance that is built for the future enterprise. Read Now

  • Eagle Eye Networks Launches AI Camera Gun Detection

    Eagle Eye Networks, a provider of cloud video surveillance, recently introduced Eagle Eye Gun Detection, a new layer of protection for schools and businesses that works with existing security cameras and infrastructure. Eagle Eye Networks is the first to build gun detection into its platform. Read Now

  • Report: AI is Supercharging Old-School Cybercriminal Tactics

    AI isn’t just transforming how we work. It’s reshaping how cybercriminals attack, with threat actors exploiting AI to mass produce malicious code loaders, steal browser credentials and accelerate cloud attacks, according to a new report from Elastic. Read Now

  • Pragmatism, Productivity, and the Push for Accountability in 2025-2026

    Every year, the security industry debates whether artificial intelligence is a disruption, an enabler, or a distraction. By 2025, that conversation matured, where AI became a working dimension in physical identity and access management (PIAM) programs. Observations from 2025 highlight this turning point in AI’s role in access control and define how security leaders are being distinguished based on how they apply it. Read Now

Most   Popular

New Products

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.