Explore Anywhere Names Oliver Nelson as CEO
Explore Anywhere Holding Corp., which specializes in computer monitoring solutions for parents, corporations and educational facilities, has named Oliver Nelson, an expert in marketing and advertising, as its new CEO effective immediately.
Nelson is an advertising and marketing professional with a diverse background that includes experience in both the business-to-business (B2B) and business-to-consumer B2C realms. He has managed national marketing projects for private and public organizations, ranging from traditional direct-mail efforts to modern search marketing, pay-per-click campaigns. Most recently, Nelson worked at an advertising agency recognized in search engine marketing and optimization. Nelson graduated from Boston College with a bachelors degree in marketing and has a significant entrepreneurial background, having served several start-up organizations in various capacities. In addition, Nelson is a commissioned officer graduate of the United States Army Intelligence School and is a member of the MI Corps of the United States Army. In this role, he has acquired direct experience deploying and operating computer surveillance software.
Bryan Hammond, founder, president and chairman of the board of explore Anywhere Holding Corp., commented, "Oliver brings a unique portfolio of expertise in sales, marketing and advertising, with specific experience in online sales which will be so critical as we execute our aggressive growth strategy. For years, Oliver has been working on affiliate marketing campaigns, and his first area of focus will be on developing and executing an affiliate marketing strategy for our new software offering, with the goal of driving exponential growth at high profit margins. He also adds extensive knowledge of pay-per-click campaigns and search engine optimization, areas of importance as we augment our online sales efforts. We welcome Oliver to the Explore Anywhere team."
Nelson added, "Explore Anywhere fills an important niche in today's technology-driven world, providing peace of mind for parents and employers. I believe the company has a unique opportunity to capture market share in the rapidly expanding computer monitoring market, and I am excited to participate. My initial focus will be on developing an affiliate marketing initiative, as I believe affiliates are the most important part of any online company, representing risk-free advertising. As we develop an affiliate program, we can allocate the dollars this approach saves us to more mainstream advertising efforts, more efficiently using our budget."