HID Global Delivers Gift Card Issuance Project to Two Korean Retailers -- Security Today

HID Global Delivers Gift Card Issuance Project to Two Korean Retailers

Mar 10, 2011

HID Global announced that it has introduced a pilot digital gift card project at two Korean retail giants, Home plus and Shinsegae E-mart, using its FARGO HDP5000 high-definition printer/encoders. With the HDP5000, the two retailers can now brand and customize gift cards for corporate customers and individuals, adding a level of personalization not available with conventional paper gift vouchers. The digital issuance of cards enables individuals and companies to create custom card designs using their own images, logos, personalized messages and other branding on the card.

“The on-demand digital gift card issuance program helped us develop a unique differentiation strategy. Unlike paper gift vouchers, the digital gift cards are 100 percent personalized, providing consumers with a customized experience and instant gratification,” said Min-jung Lee, team manager of Shinsegae E-Mart’s corporate business division.

Facing Korea’s notoriously saturated consumer goods market and fierce competition, the two retailers have seen HID’s personalized gift card issuance solution as a significant revenue growth vehicle, opening up a new pre-paid gift card market in addition to credit cards and cash as conventional modes of payment. The retailers’ digital gift cards also had the capability of unlimited recharging and offered special discounts at franchise stores that prompted repeat purchases.

As of today, 250 FARGO HDP5000 card printers are deployed at Home plus and Shinsegae E-mart stores, and the digital gift card issuance pilot resulted in record-breaking sales, with triple-digit growth over last year for Home plus during the 2010 Korean Thanksgiving season.

“With HID’s digital gift card issuance solutions, we boosted online affiliated cards purchases, and many of our customers were impressed by this concept,” said Chang-moog Cho, team leader of Home plus’ planning and strategic team department. “For example, some company executives created tailored messages like ‘Happy Thanksgiving!’ on customized cards and distributed them to employees. The solution helped us achieve 200 percent growth during the 2010 Thanksgiving season."

“This is the first time a digital gift card issuance project has been implemented in Korea or in Asia as a whole, and HID Global is pleased to be selected by Home plus and Shinsegae E-mart for this critical project,” said Kenneth Cheung, HID Global’s director of sales and secure issuance for East Asia. “The two retailers evaluated several vendors and ultimately selected HID’s solutions because of the superb printing quality of FARGO HDP 5000 printers and in-country technical support. The successful deployment demonstrated our continued Genuine HID commitment to quality and service.”

Home plus and Shinsegae E-mart are currently the country’s top two retailers, followed by Lotte Shopping and Walmart, operating a combined 241 hypermarkets and 262 express stores nationwide.

Featured

AI Used as Part of Sophisticated Espionage Campaign

A cybersecurity inflection point has been reached in which AI models has become genuinely useful in cybersecurity operation. But to no surprise, they can used for both good works and ill will. Systemic evaluations show cyber capabilities double in six months, and they have been tracking real-world cyberattacks showing how malicious actors were using AI capabilities. These capabilities were predicted and are expected to evolve, but what stood out for researchers was how quickly they have done so, at scale. Read Now
- Artificial Intelligence
Why the Future of Video Security Is Happening Outside the Cloud

For years, the cloud has captivated the physical security industry. And for good reasons. Remote access, elastic scalability and simplified maintenance reshaped how we think about deploying and managing systems. Read Now
- Video Surveillance
UL Solutions Launches Artificial Intelligence Safety Certification Services

UL Solutions Inc., a global leader in safety science, today announced the launch of artificial intelligence (AI) safety certification services, enabling comprehensive assessments for evaluating the safety of AI-powered products. Read Now
- Artificial Intelligence
ESA Announces Initiative to Introduce the SECURE Act in State Legislatures

The Electronic Security Association (ESA), the national voice for the electronic security and life safety industry, has announced plans to introduce the SECURE Act in state legislatures across the country beginning in 2025. The proposal, known as Safeguarding Election Candidates Using Reasonable Expenditures, provides a clear framework that allows candidates and elected officials to use campaign funds for professional security services. Read Now
- Guard Services
Ransomware Attacks Rise for the First Time in Six Months

Ransomware attacks have risen for the first time in six months, increasing by 28% month-on-month to 421 attacks. While overall attack volume remained below 500, the uptick may signal a renewed escalation heading into the year’s most active period for cyber criminals. Read Now
- Cybersecurity

Security Today eNews

Sign up today for essential industry news and product information that can help you stay afloat in the fast-paced world of security.

Email Address*Country*

Please type the letters/numbers you see above.

Webinars

Whitepapers

New Products

Mobile Safe Shield

SafeWood Designs, Inc., a manufacturer of patented bullet resistant products, is excited to announce the launch of the Mobile Safe Shield. The Mobile Safe Shield is a moveable bullet resistant shield that provides protection in the event of an assailant and supplies cover in the event of an active shooter. With a heavy-duty steel frame, quality castor wheels, and bullet resistant core, the Mobile Safe Shield is a perfect addition to any guard station, security desks, courthouses, police stations, schools, office spaces and more. The Mobile Safe Shield is incredibly customizable. Bullet resistant materials are available in UL 752 Levels 1 through 8 and include glass, white board, tack board, veneer, and plastic laminate. Flexibility in bullet resistant materials allows for the Mobile Safe Shield to blend more with current interior décor for a seamless design aesthetic. Optional custom paint colors are also available for the steel frame.
ResponderLink

Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.
PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.