HID Global Delivers Gift Card Issuance Project to Two Korean Retailers

  • Mar 10, 2011

HID Global announced that it has introduced a pilot digital gift card project at two Korean retail giants, Home plus and Shinsegae E-mart, using its FARGO HDP5000 high-definition printer/encoders. With the HDP5000, the two retailers can now brand and customize gift cards for corporate customers and individuals, adding a level of personalization not available with conventional paper gift vouchers. The digital issuance of cards enables individuals and companies to create custom card designs using their own images, logos, personalized messages and other branding on the card.

“The on-demand digital gift card issuance program helped us develop a unique differentiation strategy. Unlike paper gift vouchers, the digital gift cards are 100 percent personalized, providing consumers with a customized experience and instant gratification,” said Min-jung Lee, team manager of Shinsegae E-Mart’s corporate business division.

Facing Korea’s notoriously saturated consumer goods market and fierce competition, the two retailers have seen HID’s personalized gift card issuance solution as a significant revenue growth vehicle, opening up a new pre-paid gift card market in addition to credit cards and cash as conventional modes of payment. The retailers’ digital gift cards also had the capability of unlimited recharging and offered special discounts at franchise stores that prompted repeat purchases.

As of today, 250 FARGO HDP5000 card printers are deployed at Home plus and Shinsegae E-mart stores, and the digital gift card issuance pilot resulted in record-breaking sales, with triple-digit growth over last year for Home plus during the 2010 Korean Thanksgiving season.

“With HID’s digital gift card issuance solutions, we boosted online affiliated cards purchases, and many of our customers were impressed by this concept,” said Chang-moog Cho, team leader of Home plus’ planning and strategic team department. “For example, some company executives created tailored messages like ‘Happy Thanksgiving!’ on customized cards and distributed them to employees. The solution helped us achieve 200 percent growth during the 2010 Thanksgiving season."

“This is the first time a digital gift card issuance project has been implemented in Korea or in Asia as a whole, and HID Global is pleased to be selected by Home plus and Shinsegae E-mart for this critical project,” said Kenneth Cheung, HID Global’s director of sales and secure issuance for East Asia. “The two retailers evaluated several vendors and ultimately selected HID’s solutions because of the superb printing quality of FARGO HDP 5000 printers and in-country technical support. The successful deployment demonstrated our continued Genuine HID commitment to quality and service.”

Home plus and Shinsegae E-mart are currently the country’s top two retailers, followed by Lotte Shopping and Walmart, operating a combined 241 hypermarkets and 262 express stores nationwide.


Featured

  • Maximizing Your Security Budget This Year

    7 Ways You Can Secure a High-Traffic Commercial Security Gate  

    Your commercial security gate is one of your most powerful tools to keep thieves off your property. Without a security gate, your commercial perimeter security plan is all for nothing. Read Now

  • Protecting Data is Critical

    To say that the Internet of Things (IoT) has become a part of everyday life would be a dramatic understatement. At this point, you would be hard-pressed to find an electronic device that is not connected to the internet. Read Now

  • Mobile Access Adoption

    Smartphones and other mobile devices have had a profound impact on how the world securely accesses the workplace and its services. The growing adoption of mobile wallets and the new generation of users is compounding this effect. Read Now

  • Changing Mindsets

    We have come a long way from the early days of fuzzy analog CCTV systems. During that time, we have had to migrate from analog to digital signals. When IP-based network cameras arrived, they opened a new world of quality and connectivity but also introduced plenty of challenges. Thankfully, network devices today have become smart enough to discover themselves and even self-configure to some degree. While some IT expertise is certainly required, things are much smoother these days. The biggest change is in how fast security cameras and supporting infrastructure are evolving. Read Now

Most   Popular

Featured Cybersecurity

Webinars

New Products

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation. 3

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities 3

  • Hanwha QNO-7012R

    Hanwha QNO-7012R

    The Q Series cameras are equipped with an Open Platform chipset for easy and seamless integration with third-party systems and solutions, and analog video output (CVBS) support for easy camera positioning during installation. A suite of on-board intelligent video analytics covers tampering, directional/virtual line detection, defocus detection, enter/exit, and motion detection. 3