The Perfect Fit

Des Moines store owner migrates from analog to VSaaS to in-house IP to reduce theft

The business proposition of Plato’s Closet, a popular consignment store chain, differs from those of upscale department stores and big box retail outlets.

At Plato’s Closet, shoppers bring in gently used brand-name clothing and accessories, which the store’s buyer makes an offer on based on the items’ style, condition, brand and the store’s current stock levels.

Once the buyer and seller agree on a price, the seller can walk out of the store with some extra cash or shop for a hot new outfit. Plato’s Closet prides itself on providing a large selection of trendy designer styles, as well as the basics. The items the store buys from the seller are generally things that have been stocked in the retail stores within the past 12 to 18 months or are styles currently being sold at the mall.

In short, it’s a cash-heavy business, and video surveillance details are crucial on many fronts.

The Clothes Rack

Plato’s Closet is a subsidiary of Minneapolis-based Winmark Corp., but each store is owned by a franchisee, who bargains for the store’s inventory and is responsible for inventory control, loss mitigation and security.

Steve Olson, franchisee of the West Des Moines, Iowa, Plato’s Closet has gone to great lengths to ensure the security of his store’s inventory, partly because his store is one of the top-grossing outlets in the nation. What started out as a 2,000-square-foot retail area is now a mega store with about 7,000 square feet of retail space.

“We decided to invest quite a bit of money in the security system,” Olson said. “We wanted to be aggressive against theft and work jointly with law enforcement to stop shoplifting and vandalism.”

In order to do that, Olson’s surveillance system needed to grow with the store and provide much better image quality than its original analog system. For that, it had local integrator ICS Advanced Technologies to thank.

“This store is doing a phenomenal business,” said Patrick Bailey, president of ICS Advanced Technologies. “The store was expanding every two years, and the most recent upgrade called for an increase from 12 to 24 cameras, but more importantly, getting rid of six analog cameras and offering higher resolution with IP cameras.”

ICS suggested a gradual transition to IP video as the logical and affordable way to an eventual top-of-the-line video surveillance system. The first step was to digitize the few working analog cameras left in the store with two four-channel AXIS 241Q video encoders and install new AXIS M3202 fixed-dome network cameras with SVGA resolution.

Using a server-based VMS would have been costly for the retailer’s small system, but as a local Internet service provider, ICS had the perfect solution: Video Surveillance-as-a-Service (VSaaS). It was an idea that leveraged Salient Systems’ CompleteView Enterprise video management system and a local network- attached storage device from Iomega as redundant backup.

Yes, It’s Open Architecture

CompleteView is built on the foundation of open architecture and provides the tools for unlimited scalability and flexibility to manage multiple servers and sites. This allows administrators to monitor the status of any and all servers, add or remove users, change configurations on servers and clients, and push software updates out to servers and clients from a single desktop application.

“There has been a strong trend for retailers to move to a VSaaS platform for video security,” said Brian Carle, product manager at Salient Systems. “VSaaS provides retailers with a video security system that is professionally managed, upgraded regularly and hosted off-site to avoid the risk of DVR theft.”

In West Des Moines, Olson and his wife appreciate the response that VSaaS offers them because they aren’t always at the store but are able to peek in from their home computers. The system allows the Olsons a couple of keen advantages: Because of the resolution of the IP video surveillance, they are able to pinpoint shoplifters and turn them over to law enforcement and focus on shoppers who try and switch price tags from one item to another.

“The software makes the entire difference in how the security model is planned and implemented,” Bailey said. “Using CompleteView means the streaming video defaults to their own server with a remote backup. Olson has the ability to control his own video, and if there is an upgrade to the software, it is always kept up to date.”

It’s the Software, Silly

The software, according to Bailey, provides quick and easy access to the platform and allows law enforcement to be active in any investigation rather than take a passive role.

“If there is an incident and word gets out that a thief has been caught, anyone else thinking of going up against this type of security system will have to think twice,” Bailey said. “If they think twice, it’s usually determined that stealing against this type of security configuration will not be profitable.”

Olson’s Plato’s Closet, like any other retail store, has had to deal with theft and crime issues, but since the existing system was installed, shoplifting has dropped below 1 percent and Olson’s margin for retail success has grown significantly. It also means he can view video from anywhere, on his time schedule.

“Using CompleteView VSaaS, video is accessible from anywhere via an Android, iPhone, iPad or Web interface client,” Carle said. “The CompleteView VSaaS platform provides bandwidth management via dynamic resolution scaling, tools for VSaaS providers to manage multiple recording servers in the cloud and multi-tenancy architecture.”

Plato’s Closet is a rather unique shopping experience in that the seller is as active in daily marketing as the buyer. It’s the security system that keeps everything just as it should be. Olson said his store has cameras aimed on both the point of sale and the point of purchase “just to keep things straight.”

The system helps in reducing shrinkage; equally important, it stops fencing operations in which someone who has lifted some new clothing at the mall tries selling it to Olson’s team. Upon seeing the new clothes, employees ask the customer why he or she did not take them back for a refund or exchange.

This article originally appeared in the June 2012 issue of Security Today.

Featured

  • Security Today Announces The Govies Government Security Award Winners for 2025

    Security Today is pleased to announce the 2025 winners in The Govies Government Security Awards. The awards honor outstanding government security products in a variety of categories. Read Now

  • Survey: 60 Percent of Organizations Using AI in IT Infrastructure

    Netwrix, a cybersecurity provider focused on data and identity threats, today announced the release of its annual global 2025 Cybersecurity Trends Report based on a global survey of 2,150 IT and security professionals from 121 countries. It reveals that 60% of organizations are already using artificial intelligence (AI) in their IT infrastructure and 30% are considering implementing AI. Read Now

  • New Research Reveals Global Video Surveillance Industry Perspectives on AI

    Axis Communications, the global industry leader in video surveillance, has released its latest research report, ‘The State of AI in Video Surveillance,’ which explores global industry perspectives on the use of AI in the security industry and beyond. The report reveals current attitudes on AI technologies thanks to in-depth interviews with AI experts from Axis’ global network and a comprehensive survey of more than 5,800 respondents, including distributors, channel partners, and end customers across 68 countries. The resulting insights cover AI integration and the opportunities and challenges that exist with regard to security, safety, business intelligence, and operational efficiency. Read Now

  • SIA Urges Tariff Relief for Security Industry Products

    Today, the Security Industry Association has sent a letter to U.S. Trade Representative Jamieson Greer and U.S. Secretary of Commerce Howard Lutnick requesting relief from tariffs for security industry products and asking that the Trump administration formulate a process that allows companies to apply for product-specific exemptions. The security industry is an important segment of the U.S. economy, contributing over $430 billion in total economic impact and supporting over 2.1 million jobs. Read Now

  • Report Shows Cybercriminals Continue Pivot to Stealthier Tactics

    IBM recently released the 2025 X-Force Threat Intelligence Index highlighting that cybercriminals continued to pivot to stealthier tactics, with lower-profile credential theft spiking, while ransomware attacks on enterprises declined. IBM X-Force observed an 84% increase in emails delivering infostealers in 2024 compared to the prior year, a method threat actors relied heavily on to scale identity attacks. Read Now

New Products

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.”

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.