Panasonic Announces Reseller Program

Panasonic announced its new Panasonic Authorized Reseller Program that creates alignment between the sales and channel communities and provides a consistent program for authorized sellers.

The new reseller program is the first cross-product category, comprehensive program at the company, and was formed with the objective of providing an advantage to resellers of the company’s B2B product solutions. The new program offers valuable incentives relevant to each type of partner, product and addressable market. The program also helps promote top performing resellers to the end-user market.

“The new program will offer our partners greater program consistency, access to new solutions, and more in-house channel resources. These core program elements will give our partners what they need to grow their business and equip their customers with a technology solution for nearly any application,” said Bill Brennan, senior director, channel sales - resellers, Panasonic System Communications Company.

As the program is rolled out in the coming months, resellers will enjoy new program benefits including a new Panasonic System Communications Company of North America Partner Portal, containing all technology, solutions, and program information across the entire product portfolio. Resellers will receive medal levels, which will qualify them for unique marketing opportunities. A reseller’s medal level will equate to positioning, requirements and incentives. Resellers will also benefit from consolidated operations and greater cross-product support to help them sell technologies and solutions.

Featured

  • Brivo, Eagle Eye Networks Merge

    Dean Drako, Chairman of Brivo, the leading global provider of cloud-native access control and smart space technologies, and Founder of Eagle Eye Networks, the global leader in cloud AI video surveillance, today announced the two companies will merge, creating the world’s largest AI cloud-native physical security company. The merged company will operate under the Brivo name and deliver a truly unified cloud-native security platform. Read Now

  • Security Industry Association Announces the 2026 Security Megatrends

    The Security Industry Association (SIA) has identified and forecasted the 2026 Security Megatrends, which form the basis of SIA’s signature annual Security Megatrends report defining the top 10 factors influencing both near- and long-term change in the global security industry. Read Now

  • The Future of Access Control: Cloud-Based Solutions for Safer Workplaces

    Access controls have revolutionized the way we protect our people, assets and operations. Gone are the days of cumbersome keychains and the security liabilities they introduced, but it’s a mistake to think that their evolution has reached its peak. Read Now

  • A Look at AI

    Large language models (LLMs) have taken the world by storm. Within months of OpenAI launching its AI chatbot, ChatGPT, it amassed more than 100 million users, making it the fastest-growing consumer application in history. Read Now

  • First, Do No Harm: Responsibly Applying Artificial Intelligence

    It was 2022 when early LLMs (Large Language Models) brought the term “AI” into mainstream public consciousness and since then, we’ve seen security corporations and integrators attempt to develop their solutions and sales pitches around the biggest tech boom of the 21st century. However, not all “artificial intelligence” is equally suitable for security applications, and it’s essential for end users to remain vigilant in understanding how their solutions are utilizing AI. Read Now

New Products

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.

  • Mobile Safe Shield

    Mobile Safe Shield

    SafeWood Designs, Inc., a manufacturer of patented bullet resistant products, is excited to announce the launch of the Mobile Safe Shield. The Mobile Safe Shield is a moveable bullet resistant shield that provides protection in the event of an assailant and supplies cover in the event of an active shooter. With a heavy-duty steel frame, quality castor wheels, and bullet resistant core, the Mobile Safe Shield is a perfect addition to any guard station, security desks, courthouses, police stations, schools, office spaces and more. The Mobile Safe Shield is incredibly customizable. Bullet resistant materials are available in UL 752 Levels 1 through 8 and include glass, white board, tack board, veneer, and plastic laminate. Flexibility in bullet resistant materials allows for the Mobile Safe Shield to blend more with current interior décor for a seamless design aesthetic. Optional custom paint colors are also available for the steel frame.