Wearables Startup Cuff Incorporates Security with Jewelry

Wearables Startup Cuff Incorporates Security with Jewelry

  • By Ginger Hill
  • Feb 19, 2014

San Francisco-based startup, Cuff, has created a new line of wearables that incorporates the technology of a personal security system into fashion-forward bracelets, necklaces and key chains.

“The new Cuff collection wearables are more chic than geek, wrapping smart technology into elegant, fashionable pieces that we all want to wear,” said Deepa Sood, Cuff founder.

With a variety of finishes and textures, each piece houses CuffLinc, a tiny, wireless tracker that can be removed and inserted into any of the pieces in the Cuff collection. This technology connects to smartphones to send alerts and receive notifications to and from the wearer’s trusted network with a simple squeeze of the Cuff piece.

CuffLinc never needs to be recharged; simply replace the CuffLinc wireless component once a year.

Preorder is now available with price points of $35, $65 and $125, including a CuffLinc.

The Debut Cuff Wearable Collection

  • The Lena - a tapered leather bracelet with metal clasp available in black and antiqued bronze;
  • The Carin - a shredded leather band with antiqued accents available in ivory/brown or pewter/black;
  • The Mia – an everyday metal Cuff available in shiny gold-tone or textured stingray;
  • The Selah - a statement metal bracelet with a hinged Cuff available in gold-tone or silver-tone;
  • The Lucky - a 7-link stretch Cuff available in gold-tone or silver-tone;
  • The Lisa - a simple 18” filigree pendant in gold-tone or silver-tone; comes with two free overlay screens in matching tone;
  • The Soleil - an opera-inspired 24” bead chain with gold accents; comes with 2 overlay screens and is available in gold-tone or silver-tone;
  • The DVB – an athletic sportsband with brass accents in a matte-black finish;
  • The G - a simple leather button-snap keychain; and
  • The J – statement metal and leather keychain available in gold-tone or silver-tone.

About the Author

Ginger Hill is Group Social Media Manager.

Featured

  • The Key to Wellbeing in the Office

    A few years ago, all we saw in the news was the ‘great resignation.’ Now we have another ‘great’ to deal with. According to CBRE, 2023 was the start of the ‘great return’ as office workers returned to their normal offices after working from home. The data shows that two-thirds of all U.S office buildings were more than 90% leased as of Q2 2023. Read Now

  • Failed Cybersecurity Controls Costing U.S. Businesses $30 Billion Yearly

    Panaseer recently released ControlWatch and the Continuous Controls Battle: Panaseer 2025 Security Leaders Report examining the cost of cybersecurity control failures and the impact of growing personal liability for security failings on security leaders. The report analyzes the findings of a survey of 400 security decision makers (SDMs) across the US and UK. It shows that security leaders feel under increasing pressure to provide assurances around cybersecurity, exposing them to greater personal risk – yet many lack the data and resources to accurately report and close cybersecurity gaps. Read Now

  • The Business Case for Video Analytics: Understanding the Real ROI

    For security professionals who may be hesitant to invest in video analytics, now's the time to reconsider. In a newly released Omdia report commissioned by BriefCam (now Milestone Systems), the research firm uncovered a compelling story: more than 85% of North American and European organizations that use video analytics achieve a return on investment within just one year. The study, which surveyed 140 end users across multiple industries, demonstrates that security technology is no longer just for security — it's a cross-organizational tool that delivers measurable business value far beyond traditional safety applications. Read Now

  • Survey: 54% of Organizations Cite Technical Debt as Top Hurdle to Identity System Modernization

    Modernizing identity systems is proving difficult for organizations due to two key challenges: decades of accumulated Identity and Access Management (IAM) technical debt and the complexity of managing access across multiple identity providers (IDPs). These findings come from the new Strata Identity-commissioned report, State of Multi-Cloud Identity: Insights and Trends for 2025. The report, based on survey data from the Cloud Security Alliance (CSA), highlights trends and challenges in securing cloud environments. The CSA is the world’s leading organization dedicated to defining standards, certifications, and best practices to help ensure a secure cloud computing environment. Read Now

Most   Popular

Featured Cybersecurity

Webinars

New Products

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation. 3

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions. 3

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols. 3