Wearables Startup Cuff Incorporates Security with Jewelry -- Security Today

Wearables Startup Cuff Incorporates Security with Jewelry

By Ginger Hill
Feb 19, 2014

San Francisco-based startup, Cuff, has created a new line of wearables that incorporates the technology of a personal security system into fashion-forward bracelets, necklaces and key chains.

“The new Cuff collection wearables are more chic than geek, wrapping smart technology into elegant, fashionable pieces that we all want to wear,” said Deepa Sood, Cuff founder.

With a variety of finishes and textures, each piece houses CuffLinc, a tiny, wireless tracker that can be removed and inserted into any of the pieces in the Cuff collection. This technology connects to smartphones to send alerts and receive notifications to and from the wearer’s trusted network with a simple squeeze of the Cuff piece.

CuffLinc never needs to be recharged; simply replace the CuffLinc wireless component once a year.

Preorder is now available with price points of $35, $65 and $125, including a CuffLinc.

The Debut Cuff Wearable Collection

The Lena - a tapered leather bracelet with metal clasp available in black and antiqued bronze;
The Carin - a shredded leather band with antiqued accents available in ivory/brown or pewter/black;
The Mia – an everyday metal Cuff available in shiny gold-tone or textured stingray;
The Selah - a statement metal bracelet with a hinged Cuff available in gold-tone or silver-tone;
The Lucky - a 7-link stretch Cuff available in gold-tone or silver-tone;
The Lisa - a simple 18” filigree pendant in gold-tone or silver-tone; comes with two free overlay screens in matching tone;
The Soleil - an opera-inspired 24” bead chain with gold accents; comes with 2 overlay screens and is available in gold-tone or silver-tone;
The DVB – an athletic sportsband with brass accents in a matte-black finish;
The G - a simple leather button-snap keychain; and
The J – statement metal and leather keychain available in gold-tone or silver-tone.

About the Author

Ginger Hill is Group Social Media Manager.

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