Wearables Startup Cuff Incorporates Security with Jewelry

Wearables Startup Cuff Incorporates Security with Jewelry

  • By Ginger Hill
  • Feb 19, 2014

San Francisco-based startup, Cuff, has created a new line of wearables that incorporates the technology of a personal security system into fashion-forward bracelets, necklaces and key chains.

“The new Cuff collection wearables are more chic than geek, wrapping smart technology into elegant, fashionable pieces that we all want to wear,” said Deepa Sood, Cuff founder.

With a variety of finishes and textures, each piece houses CuffLinc, a tiny, wireless tracker that can be removed and inserted into any of the pieces in the Cuff collection. This technology connects to smartphones to send alerts and receive notifications to and from the wearer’s trusted network with a simple squeeze of the Cuff piece.

CuffLinc never needs to be recharged; simply replace the CuffLinc wireless component once a year.

Preorder is now available with price points of $35, $65 and $125, including a CuffLinc.

The Debut Cuff Wearable Collection

  • The Lena - a tapered leather bracelet with metal clasp available in black and antiqued bronze;
  • The Carin - a shredded leather band with antiqued accents available in ivory/brown or pewter/black;
  • The Mia – an everyday metal Cuff available in shiny gold-tone or textured stingray;
  • The Selah - a statement metal bracelet with a hinged Cuff available in gold-tone or silver-tone;
  • The Lucky - a 7-link stretch Cuff available in gold-tone or silver-tone;
  • The Lisa - a simple 18” filigree pendant in gold-tone or silver-tone; comes with two free overlay screens in matching tone;
  • The Soleil - an opera-inspired 24” bead chain with gold accents; comes with 2 overlay screens and is available in gold-tone or silver-tone;
  • The DVB – an athletic sportsband with brass accents in a matte-black finish;
  • The G - a simple leather button-snap keychain; and
  • The J – statement metal and leather keychain available in gold-tone or silver-tone.

About the Author

Ginger Hill is Group Social Media Manager.

Featured

  • Choosing the Right Solution

    Today, there is a strong shift from on-prem installations to cloud or hybrid-cloud deployments. As reported in the 2024 Genetec State of Physical Security report, 66% of end users said they will move to managing or storing more physical security in the cloud over the next two years. Read Now

  • New Report Reveals Top Security Risks for U.S. Retail Chains

    Interface Systems, a provider of security, actionable insights, and purpose-built networks for multi-location businesses, has released its 2024 State of Remote Video Monitoring in Retail Chains report. The detailed study analyzed over 2 million monitoring requests across 4,156 retail locations in the United States from September 2023 to August 2024. Read Now

  • Gaining a Competitive Edge

    Ask most companies about their future technology plans and the answers will most likely include AI. Then ask how they plan to deploy it, and that is where the responses may start to vary. Every company has unique surveillance requirements that are based on market focus, scale, scope, risk tolerance, geographic area and, of course, budget. Those factors all play a role in deciding how to configure a surveillance system, and how to effectively implement technologies like AI. Read Now

  • 6 Ways Security Awareness Training Empowers Human Risk Management

    Organizations are realizing that their greatest vulnerability often comes from within – their own people. Human error remains a significant factor in cybersecurity breaches, making it imperative for organizations to address human risk effectively. As a result, security awareness training (SAT) has emerged as a cornerstone in this endeavor because it offers a multifaceted approach to managing human risk. Read Now

Most   Popular

Featured Cybersecurity

Webinars

New Products

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis. 3

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure. 3

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation. 3