ASIS 2014 Proves Social Media Works

  • By Ginger Hill
  • Oct 08, 2014

I understand that parts of the security industry are rather “hush-hush,” and can’t and shouldn’t be discussed openly; however, it seems that the security industry as a whole is coming out of its shell a bit, at least on social media platforms, Twitter in particular.

As most of you know, I am an avid tweeter and quite frankly, I love it. It’s amazing to connect with people from all over the globe who I may have never gotten the chance to meet. And, as I walked around the ASIS 2014 showroom floor, I was happy to see a large number of security professionals tweeting, some for the first time ever.

Some companies were tweeting about their new products while others were taking pictures of their booth and tweeting it for the world to see. Still others were tweeting selfies with their company’s hashtag attached. All of these strategies, extremely effective; however, one strategy stood out to me: tweeting directly to journalists, inviting them to their booth.

I received several tweets from companies using my twitter handle (@GingerHill13) personally inviting me to come by their booth to check out their new products or even grab some free swag and rest for a bit. (By the way, a booth with fluffy carpet and a comfy chair is the BEST thing companies can offer to journalists running around the showroom floor.)

So, why was this strategy so smart?

When you receive a personal invitation, it’s difficult to say no. As companies invited me to come by their booths, I felt a bit obligated to at least stop by and say hi. When I did, I would usually take a picture of the booth or a selfie and tweet this to my followers. The company got exposure to about 10,000 people that they may have never come into contact with between my Twitter followers and Security Today’s Twitter followers.

Don’t be afraid to step out of the box and try something new. Twitter can be overwhelming and a bit scary, just like anything new, but by developing a strategy, this gives you a goal to accomplish which will help drive the types of Tweets you tweet!

About the Author

Ginger Hill is Group Social Media Manager.

Featured

  • Survey Shows Election Anxiety Crosses Party Lines

    New reports of election worker intimidation are raising concerns about election interference. A majority of Americans (71%) are worried about voter intimidation or safety at the polls, and 75% want security cameras at their voting place, according to a new national survey. Read Now

  • 66 Percent of Cybersecurity Pros Say Job Stress is Growing

    Sixty-six percent of cybersecurity professionals say their role is more stressful now than it was five years ago, according to the newly released 2024 State of Cybersecurity survey report from ISACA, a global professional association advancing trust in technology. Read Now

  • Live from GSX 2024: Post-Show Recap

    Another great edition of GSX is in the books! We’d like to thank our great partners for this years event, NAPCO, LVT, Eagle Eye Networks and Hirsch, for working with us and allowing us to highlight some of the great solutions the companies were showcasing during the crowded show. Read Now

    • Industry Events
    • GSX

  • Research: Cybersecurity Success Hinges on Full Organizational Support

    Cybersecurity is the top technology priority for the vast majority of organizations, but moving from aspiration to reality requires a top-to-bottom commitment that many companies have yet to make, according to new research released today by CompTIA, the nonprofit association for the technology industry and workforce. Read Now

Most   Popular

Featured Cybersecurity

Webinars

New Products

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening. 3

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area. 3

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities 3