A Different Kind of Tradeshow

From my 20 years' experience attending ASIS, I have always found it to be a different kind of tradeshow. Years ago everyone wore a suit, and it seemed like a pretty formal affair. Something has changed.

Today's tradeshow seems a lot smaller than those in the past. This bodes well for me because I can talk to just about anyone, at any time. The exhibitors run hot and cold for booth visitors.

There are still plenty of products to see, friends to catch up with and networking opportunities galore.

Protection 1 releases a new product intended to introduce the new generation of account management. eSuite 2.0 comes feature rich and user friendly. While there are numerous features, here is what caught my eye: Video verification is a must have, and it is part of the new offering. There also is a function called Signal Chat that allows pre-designated location contacts to swiftly resolve schedule exception notifications via a smartphone chat session.

I also want to introduce to you Snaptrends. It is a pioneering location-based social media discovery. It quickly cuts through the noise of social chatter to quickly identify actionable insights. The idea is to collect social media data so the user can take action more effectively.

Another new player is Prism, which allows the end user to "experience" your retail outlets with the simply click of a button. The end user can receive powerful reports, dashboards and data visualizations into the customer journey.

Two days of ASIS have blown by pretty quickly. Thanks to Axis Communications for a tour of their new facility in Irvine. They are expanding their worldwide presence with Experience Centers. Look for two more in the United States as their growth develops; maybe even one in Dallas. Terrific ribs at the ESPNzone last night thanks to Samsung, and last but not least by any means, a terrific outing with Altronix on Monday night to watch the Angels play the A's.

Times are changing though the suits still meander through the tradeshow, it's become a bit more casual - but thankfully just a professional.

About the Author

Ralph C. Jensen is the Publisher of Security Today magazine.

Featured

  • Survey: 54% of Organizations Cite Technical Debt as Top Hurdle to Identity System Modernization

    Modernizing identity systems is proving difficult for organizations due to two key challenges: decades of accumulated Identity and Access Management (IAM) technical debt and the complexity of managing access across multiple identity providers (IDPs). These findings come from the new Strata Identity-commissioned report, State of Multi-Cloud Identity: Insights and Trends for 2025. The report, based on survey data from the Cloud Security Alliance (CSA), highlights trends and challenges in securing cloud environments. The CSA is the world’s leading organization dedicated to defining standards, certifications, and best practices to help ensure a secure cloud computing environment. Read Now

  • Study: Only 35 Percent of Companies Include Cybersecurity Teams When Implementing AI

    Only 35 percent of cybersecurity professionals or teams are involved in the development of policy governing the use of AI technology in their enterprise, and nearly half (45 percent) report no involvement in the development, onboarding, or implementation of AI solutions, according to the recently released 2024 State of Cybersecurity survey report from ISACA, a global professional association advancing trust in technology. Read Now

  • New Report Series Highlights E-Commerce Threats, Fraud Against Retailers

    Trustwave, a cybersecurity and managed security services provider, recently released a series of reports detailing the threats facing the retail sector, marking the second year of its ongoing research into these critical security issues. Read Now

  • Stay Secure in 2024: Updated Cybersecurity Tips for the Office and at Home

    Cyber criminals get more inventive every year. Cybersecurity threats continue to evolve and are a moving target for business owners in 2024. Companies large and small need to employ cybersecurity best practices throughout their organization. That includes security integrators, manufacturers, and end users. Read Now

Featured Cybersecurity

Webinars

New Products

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction. 3

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation. 3

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis. 3