A Different Kind of Tradeshow

From my 20 years' experience attending ASIS, I have always found it to be a different kind of tradeshow. Years ago everyone wore a suit, and it seemed like a pretty formal affair. Something has changed.

Today's tradeshow seems a lot smaller than those in the past. This bodes well for me because I can talk to just about anyone, at any time. The exhibitors run hot and cold for booth visitors.

There are still plenty of products to see, friends to catch up with and networking opportunities galore.

Protection 1 releases a new product intended to introduce the new generation of account management. eSuite 2.0 comes feature rich and user friendly. While there are numerous features, here is what caught my eye: Video verification is a must have, and it is part of the new offering. There also is a function called Signal Chat that allows pre-designated location contacts to swiftly resolve schedule exception notifications via a smartphone chat session.

I also want to introduce to you Snaptrends. It is a pioneering location-based social media discovery. It quickly cuts through the noise of social chatter to quickly identify actionable insights. The idea is to collect social media data so the user can take action more effectively.

Another new player is Prism, which allows the end user to "experience" your retail outlets with the simply click of a button. The end user can receive powerful reports, dashboards and data visualizations into the customer journey.

Two days of ASIS have blown by pretty quickly. Thanks to Axis Communications for a tour of their new facility in Irvine. They are expanding their worldwide presence with Experience Centers. Look for two more in the United States as their growth develops; maybe even one in Dallas. Terrific ribs at the ESPNzone last night thanks to Samsung, and last but not least by any means, a terrific outing with Altronix on Monday night to watch the Angels play the A's.

Times are changing though the suits still meander through the tradeshow, it's become a bit more casual - but thankfully just a professional.

About the Author

Ralph C. Jensen is the Publisher of Security Today magazine.

Featured

  • New Report Reveals Top Security Risks for U.S. Retail Chains

    Interface Systems, a provider of security, actionable insights, and purpose-built networks for multi-location businesses, has released its 2024 State of Remote Video Monitoring in Retail Chains report. The detailed study analyzed over 2 million monitoring requests across 4,156 retail locations in the United States from September 2023 to August 2024. Read Now

  • Gaining a Competitive Edge

    Ask most companies about their future technology plans and the answers will most likely include AI. Then ask how they plan to deploy it, and that is where the responses may start to vary. Every company has unique surveillance requirements that are based on market focus, scale, scope, risk tolerance, geographic area and, of course, budget. Those factors all play a role in deciding how to configure a surveillance system, and how to effectively implement technologies like AI. Read Now

  • 6 Ways Security Awareness Training Empowers Human Risk Management

    Organizations are realizing that their greatest vulnerability often comes from within – their own people. Human error remains a significant factor in cybersecurity breaches, making it imperative for organizations to address human risk effectively. As a result, security awareness training (SAT) has emerged as a cornerstone in this endeavor because it offers a multifaceted approach to managing human risk. Read Now

  • The Stage is Set

    The security industry spans the entire globe, with manufacturers, developers and suppliers on every continent (well, almost—sorry, Antarctica). That means when regulations pop up in one area, they often have a ripple effect that impacts the entire supply chain. Recent data privacy regulations like GDPR in Europe and CPRA in California made waves when they first went into effect, forcing businesses to change the way they approach data collection and storage to continue operating in those markets. Even highly specific regulations like the U.S.’s National Defense Authorization Act (NDAA) can have international reverberations – and this growing volume of legislation has continued to affect global supply chains in a variety of different ways. Read Now

Most   Popular

Featured Cybersecurity

Webinars

New Products

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure. 3

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities 3

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles. 3