Editor's Note
One Size Does Not Fit All
- By Ralph C. Jensen
- Nov 01, 2015
This month I ventured out just a little bit to talk about residential security, though much
of what I learned also applies to commercial and industrial security. No better place to
learn about software than Silicon Valley.
After grabbing a taxi from San Francisco International Airport, I headed to Redwood
City, only to be dropped off at the corner of a vacant lot and nowhere. My new good friends
at Icontrol came quickly to my rescue. I learned really fast that this is how these guys work;
off to the rescue, and the security dealer, now than ever before, can be the beneficiary of
their knowledge.
Icontrol has been a security player for quite some time, but recently they expanded offerings
into the security market with home security applications that dealers and integrators can
be part of. This is good news for this group in the industry.
Greg Roberts, vice president of marketing at Icontrol, said in the
cover story, “the security dealer now has more value than ever of the
products they can offer to the consumer.”
Icontrol isn’t messing around either. Their smart home platform
powers some well-known names, such as ADT (ADT Pulse), Comcast
(Xfinity Home), Time Warner Cable (IntelligentHome)
and Cox Communications (Cox Homelife), among others.
So, where is the value to the security dealer network?
Icontrol has now stretched its boundaries where the smaller
dealer, you know them as “Mom and Pop shops” can offer
this same platform where security and home automation
can reside. This solution offers incremental recurring
monthly revenue opportunity, and dealers can enjoy the
fruits of their labors.
Icontrol’s part in all this is to make sure their solutions
are the most secure and reliable platforms in the
smart home security space, but you can read all about this
and more in this issue’s cover story with Icontrol.
This article originally appeared in the November 2015 issue of Security Today.
About the Author
Ralph C. Jensen is the Publisher of Security Today magazine.