3VR Hires Security Veteran Douglas Florence as Western Sales Director

Florence brings deep experience in security, surveillance, business continuity planning, and investigation operations in gaming, retail, and corporate security.

3VR today announced Douglas Florence joined the company as Senior Sales Director for the western United States and Asia Pacific. Board-certified in security management, Florence brings deep experience in security, surveillance, business continuity planning, and investigation operations in gaming, retail, and corporate security.

“In today’s evolving business environment, surveillance directors are tasked with creating a strong business case, often involving multiple stakeholders from IT, operations, marketing, and management to justify surveillance system upgrades and enhancements,” Florence said. “3VR’s VisionPoint™ VMS helps deliver a compelling return on investment by combining into one single platform powerful search capabilities that help organizations find relevant information and evidence in just minutes, with video analytics that proactively capture, analyze and translate visual data into strategic insights that drive better business decisions.”

“Douglas brings over 40 years of security and investigations expertise across a variety of industries,” said Andrew Chapman, Senior Vice President of Sales at 3VR. “His unique background and experience addressing the largest security challenges of the $115 Billion-dollar gaming industry, while also ensuring customer trust will be a valuable asset across all industries that 3VR serves. I am thrilled to welcome him to the 3VR team.”

Florence joins 3VR from Avigilon, where he served as Business Development Director. He has also held senior security and surveillance roles at M Resort Spa Casino, Hard Rock Hotel and Casino, The Mirage, and Rio All Suite Hotel & Casino in Las Vegas. Earlier in his career, he worked in loss prevention for Grand Central Department Stores, Neiman Marcus, Bullock’s, Macy’s and Broadway Department stores. A subject matter expert in digital video technology, gaming, retail, and corporate security operations, Florence has appeared in numerous casino news media and has published frequent articles in gaming and security trade publications.

Featured

  • Creating More Versatility

    Today, AI has become top of mind for most security professionals. It is the topic of conversation in the technology world and continues to transform the way data is used to make important business decisions. Read Now

  • Report: 78 Percent of CISOs Seeing Significant Impact from AI-Powered Cyber Threats

    Darktrace recently unveiled its 2025 State of AI Cybersecurity report. The findings reveal that 78% of Chief Information Security Officers (CISOs) surveyed say that AI-powered threats are having a significant impact on their organizations, a 5% increase1 from 2024. While an increasing number of CISOs report feeling a significant impact from AI threats, more than 60% now say that they are adequately prepared to defend against these threats, an increase of nearly 15% year-over-year. However, insufficient AI knowledge and skills and a shortage of personnel and talent continue to be listed as the two top inhibitors to a successful defense. Read Now

  • Teaching AI New Tricks

    You have probably heard that AI-enabled security cameras are evolving the role of traditional surveillance cameras, shifting the focus from passive monitoring to active problem-solving and operational insights. AI technology changes fast, so what is new can be considered only news in just a few months. Read Now

  • From the Most Visible to the Less Apparent

    The Cybersecurity and Infrastructure Security Agency (CISA) states “There are 16 critical infrastructure sectors whose assets, systems, and networks, whether physical or virtual, are considered so vital to the United States that their incapacitation or destruction would have a debilitating effect on security, national economic security, and national public health or safety or any combination thereof.” Read Now

New Products

  • Hanwha QNO-7012R

    Hanwha QNO-7012R

    The Q Series cameras are equipped with an Open Platform chipset for easy and seamless integration with third-party systems and solutions, and analog video output (CVBS) support for easy camera positioning during installation. A suite of on-board intelligent video analytics covers tampering, directional/virtual line detection, defocus detection, enter/exit, and motion detection.

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file.

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.