Infusion Direct Marketing Launches New Media Business - Fusion Media Marketing

Leading NY public relations and marketing firm opens new business to better serveits clients in the security industry and offers media planning and placement services.

Infusion Direct Marketing announced that it will be kicking off the new year with the launch of its new business Fusion Media Marketing, Inc. which will be focused on buying media for clients. Over the past ten years, Infusion Direct has made a huge impact on the security industry by servicing a wide variety of clients ranging from high profile security manufacturers to system integrators.  Infusion Direct opened the door to creating quality content for clients which includes press releases, byline articles, case studies, and white papers.  In addition, the company offers media planning & outreach, and delivers the best possible media rates and programs to its clients.   

As of January 1st, Infusion Direct will continue to handle public relations services; while all media buying functions will be handled under the new business unit - Fusion Media Marketing. “We were looking to separate our services under two different umbrellas to keep things streamlined for our clients. In the new year, Fusion Media will be focused on media buying and getting the best possible rates for our clients. We look forward to offering additional marketing services in the future and continue to use our industry expertise to grow both on a regional and national level,” states Monique Merhige, Infusion Direct & Fusion Media’s President.

“We are proud to represent Infusion Direct and now Fusion Media in the security industry and confident that this new business venture will bring additional value to its clients,” states Adam Messina, President at ThinkReps LLC.  Both companies are infused with a smarter approach to marketing and offers unparalleled industry expertise that has helped clients transform their public relations efforts into actionable, measurable results.

Featured

  • Gaining a Competitive Edge

    Ask most companies about their future technology plans and the answers will most likely include AI. Then ask how they plan to deploy it, and that is where the responses may start to vary. Every company has unique surveillance requirements that are based on market focus, scale, scope, risk tolerance, geographic area and, of course, budget. Those factors all play a role in deciding how to configure a surveillance system, and how to effectively implement technologies like AI. Read Now

  • 6 Ways Security Awareness Training Empowers Human Risk Management

    Organizations are realizing that their greatest vulnerability often comes from within – their own people. Human error remains a significant factor in cybersecurity breaches, making it imperative for organizations to address human risk effectively. As a result, security awareness training (SAT) has emerged as a cornerstone in this endeavor because it offers a multifaceted approach to managing human risk. Read Now

  • The Stage is Set

    The security industry spans the entire globe, with manufacturers, developers and suppliers on every continent (well, almost—sorry, Antarctica). That means when regulations pop up in one area, they often have a ripple effect that impacts the entire supply chain. Recent data privacy regulations like GDPR in Europe and CPRA in California made waves when they first went into effect, forcing businesses to change the way they approach data collection and storage to continue operating in those markets. Even highly specific regulations like the U.S.’s National Defense Authorization Act (NDAA) can have international reverberations – and this growing volume of legislation has continued to affect global supply chains in a variety of different ways. Read Now

  • Access Control Technology

    As we move swiftly toward the end of 2024, the security industry is looking at the trends in play, what might be on the horizon, and how they will impact business opportunities and projections. Read Now

Featured Cybersecurity

Webinars

New Products

  • QCS7230 System-on-Chip (SoC)

    QCS7230 System-on-Chip (SoC)

    The latest Qualcomm® Vision Intelligence Platform offers next-generation smart camera IoT solutions to improve safety and security across enterprises, cities and spaces. The Vision Intelligence Platform was expanded in March 2022 with the introduction of the QCS7230 System-on-Chip (SoC), which delivers superior artificial intelligence (AI) inferencing at the edge. 3

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis. 3

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area. 3