XtraSales, Inc. & On The Road Marketing Announce Strategic Alliance

In a proactive response to the increasing convergence of the physical security and professional A/V industries, XtraSales, Inc., a manufacturer’s rep serving the professional / commercial security sector, and On the Road Marketing, a Pro A/V manufacturer’s rep firm serving manufacturers in the commercial Audio & Video industry, have announced a strategic alliance. 

Demand for integrated and sophisticated security systems and professional A/V solutions are redefining how manufacturers go to market, and paving the way for stronger partnerships between Security and Pro A/V manufacturers to better serve the needs of clients.

“Serving the needs of our security manufacturers has allowed us the honor of representing some of the most well respected manufacturers in the security industry for over 20 years,” says Peggy Caruso, president of XtraSales, Inc. “We’re looking forward to extending that same commitment to the Pro A/V Industry.”

The trend toward integrated security and professional A/V systems is a significant one, notes Mark Meding, Principal, On the Road Marketing. “We are proud to partner with XtraSales. Integrated solutions between our various manufacturers is a win-win for all, and further highlights how manufacturer’s reps continue to bring value and innovation to the industries they serve.”

Featured

  • Tradeshow Work Can Be Fun

    While at ISC West last week, I ran into numerous friends and associates all of which was a pleasant experience. The first question always seemed to be, “How many does this make for you?” Read Now

    • Industry Events
    • ISC West
  • New Report Says 1 in 5 SMBs Would Be Forced to Shutter After Successful Cyberattack

    Small and medium-sized businesses (SMBs) play a crucial role in the U.S. economy, making up 99.9% of all businesses and contributing to half of the nation's GDP. However, these vital economic growth drivers face an escalating threat—cyberattacks that could put them out of business. Read Now

  • The Yellow Brick Road

    The road to and throughout Wednesday's and Thursday's ISC West was crowded but it was amazing. Read Now

    • Industry Events
    • ISC West
  • An Inside Look From Napco at ISC West

    Get a look into the excitement at ISC West 2025 from Napco. Hear from some of their top-tech executives live from the show floor. Read Now

    • Industry Events
    • ISC West
  • Upping the Ante

    I am not a betting man in terms of cards, dice, blackjack or that wheel with the black marble racing around the circumference of a spinning wheel, but I would bet on the success of ISC West this year. Read Now

    • Industry Events
    • ISC West

New Products

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.

  • Camden CM-221 Series Switches

    Camden CM-221 Series Switches

    Camden Door Controls is pleased to announce that, in response to soaring customer demand, it has expanded its range of ValueWave™ no-touch switches to include a narrow (slimline) version with manual override. This override button is designed to provide additional assurance that the request to exit switch will open a door, even if the no-touch sensor fails to operate. This new slimline switch also features a heavy gauge stainless steel faceplate, a red/green illuminated light ring, and is IP65 rated, making it ideal for indoor or outdoor use as part of an automatic door or access control system. ValueWave™ no-touch switches are designed for easy installation and trouble-free service in high traffic applications. In addition to this narrow version, the CM-221 & CM-222 Series switches are available in a range of other models with single and double gang heavy-gauge stainless steel faceplates and include illuminated light rings.