XtraSales, Inc. & On The Road Marketing Announce Strategic Alliance

  • Oct 03, 2018

In a proactive response to the increasing convergence of the physical security and professional A/V industries, XtraSales, Inc., a manufacturer’s rep serving the professional / commercial security sector, and On the Road Marketing, a Pro A/V manufacturer’s rep firm serving manufacturers in the commercial Audio & Video industry, have announced a strategic alliance. 

Demand for integrated and sophisticated security systems and professional A/V solutions are redefining how manufacturers go to market, and paving the way for stronger partnerships between Security and Pro A/V manufacturers to better serve the needs of clients.

“Serving the needs of our security manufacturers has allowed us the honor of representing some of the most well respected manufacturers in the security industry for over 20 years,” says Peggy Caruso, president of XtraSales, Inc. “We’re looking forward to extending that same commitment to the Pro A/V Industry.”

The trend toward integrated security and professional A/V systems is a significant one, notes Mark Meding, Principal, On the Road Marketing. “We are proud to partner with XtraSales. Integrated solutions between our various manufacturers is a win-win for all, and further highlights how manufacturer’s reps continue to bring value and innovation to the industries they serve.”

Featured

  • Collaboration Made Easy Using a Work Management Platform

    Effective collaboration between security operators, teams and other departments is critical to the smooth functioning of organizations. Yet, as organizations grow in complexity, it becomes more difficult for teams to coordinate with each other. This is compounded by staffing shortages, turnover and ineffective collaboration tools. Read Now

  • Creating a Safer World

    Managing and supporting locks and door hardware within a facility is a big responsibility. A building’s security needs to change over time as occupancy and use demands evolve, which can make it even more challenging. Read Now

  • Creating More Versatility

    Today, AI has become top of mind for most security professionals. It is the topic of conversation in the technology world and continues to transform the way data is used to make important business decisions. Read Now

  • Report: 78 Percent of CISOs Seeing Significant Impact from AI-Powered Cyber Threats

    Darktrace recently unveiled its 2025 State of AI Cybersecurity report. The findings reveal that 78% of Chief Information Security Officers (CISOs) surveyed say that AI-powered threats are having a significant impact on their organizations, a 5% increase1 from 2024. While an increasing number of CISOs report feeling a significant impact from AI threats, more than 60% now say that they are adequately prepared to defend against these threats, an increase of nearly 15% year-over-year. However, insufficient AI knowledge and skills and a shortage of personnel and talent continue to be listed as the two top inhibitors to a successful defense. Read Now

Most   Popular

New Products

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.

  • 4K Video Decoder

    3xLOGIC’s VH-DECODER-4K is perfect for use in organizations of all sizes in diverse vertical sectors such as retail, leisure and hospitality, education and commercial premises.

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file.