ADT Announces New Consumer Privacy Initiative

On Data Privacy Day ADT Augments Strong Privacy Practices, Building on Its Mission of Protecting What Matters Most

ADT Inc. (NYSE: ADT), a leading provider of monitored security and interactive home and business automation solutions in the United States and Canada, today announced its intent to lead a new consumer privacy initiative with a coalition of organizations committed to driving the adoption of privacy standards and best practices across the home security industry. The initiative will focus on ensuring the security and home automation industry take a leadership role in protecting consumer privacy. Launched on Data Privacy Day, these efforts build on ADT’s promise to protect what matters most.

According to data released in November by market-research firm Harris Poll and public relations firm Finn Partners, data privacy is the most pressing issue for those surveyed, and consumers are looking for companies to be proactive in protecting their data. With considerable growth and technology innovation in the security industry, the prioritization of privacy is higher than ever before.

“Every day millions of our customers trust us with what they love and cherish the most, including their privacy. That is why our privacy practices are purposefully designed to ensure we continue earning their well-placed trust,” said Jim DeVries, President and CEO, ADT. “This initiative is part of our ongoing commitment, as the market leader in home security, to implement high standards for our industry, and as we look at the future of technology and access, align our industry around standards and practices that better protect consumers.”

In the coming months, the initiative will focus on three key objectives:

  • Adopting a set of industry-wide best practices that are customer-centric and drive transparency. 
  • Working with dealers, partners and other industry organizations on the enhanced privacy and ethical standards for our industry. 
  • Programs focused on privacy, ethics, and transparency.
Partners in this initiative currently include:
  • Security Industry Association (SIA), the leading trade association for global security solution providers, with nearly 900 innovative member companies representing thousands of security leaders and experts who shape the future of the security industry. 
  • The Monitoring Association, an internationally-recognized, non-profit trade association representing professional monitoring companies. 
  • Electronic Security Association, the largest trade association in the U.S. representing the electronic security and life safety industry. 
  • The Internet Society’s Online Trust Alliance, an organization that identifies and promotes security and privacy best practices that build consumer confidence in the Internet, in part through its IoT Trust Framework. 
  • TrustArc, who provides solutions to manage privacy compliance for the GDPR, CCPA and other global privacy regulations.

“The Security Industry Association is pleased to support this important broad-based effort led by ADT to ensure the privacy of consumers,” SIA CEO Don Erickson said. “SIA has taken a leading role on privacy issues through its Data Privacy Advisory Board, and we look forward to working with our partners on this project to demonstrate that members of the industry are as committed to protecting data privacy as they are to securing people and property.”

ADT is soliciting participation from all other organizations who wish to help drive these objectives. For over 144 years, ADT has been committed to keeping families and homes safe. ADT evolved this mission by extending physical security to cybersecurity for residential customers with Identity Theft Protection, which provides monitoring and support to help customers minimize their risk of identity theft and loss exposure. ADT also offers cybersecurity solutions for enterprise and small businesses, providing monitored and managed commercial solutions that protect customers from multiple vectors of attack, including network, endpoints, servers, and email communications.

Featured

  • NOLA: The Crescent City

    Twenty years later we finds ourselves in New Orleans. Twenty years ago the aftermath of Hurricane Katrina forced exhibitors and attendees to look elsewhere for tradeshow floor space. Read Now

    • Industry Events
    • GSX
  • Nothing Artificial About this Intelligence

    I have been looking forward to this year’s GSX show in New Orleans, the Cresent City, or if you prefer The Big Easy. It seems like quite a while since we’ve been here. Twenty years ago, ASIS, as it was known then was literally washed out of the city by someone known as Katrina. It is a good thing to come back to NOLA. Read Now

  • From Monitors to Mission Control

    Security Operations Centers (SOC) were once defined by rows of static monitors, each displaying a single feed with operators quietly watching for issues. That model has become obsolete. Incidents evolve too quickly, data comes from multiple locations, and decisions must be made in seconds—not minutes. Read Now

  • New Gas Monkey Garage Venue Uses AI-Enhanced Video Technology

    Gas Monkey Garage, the automotive custom shop and entertainment brand founded by Richard Rawlings of Fast N’ Loud TV fame, has opened a vibrant new restaurant and bar in South Dakota, equipped with advanced, AI-enhanced video tech from IDIS Americas. Read Now

  • Data Driven, Proactive Response

    As cities face rising demands for smarter policing and faster emergency response, Real Time Crime Centers (RTCCs) are emerging as essential hubs for data-driven public safety. In this interview, two experts with deep field experience — Ross Bourgeois of New Orleans and Dean Cunningham of Axis Communications — draw on decades of operational, leadership and technology expertise to share how RTCCs are transforming public safety through innovation, interagency collaboration and a relentless focus on community impact. Read Now

New Products

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles.

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation.